• Collaborate with the communications manager to execute audience acquisition strategies targeting key personas for each event • Support the development and deployment of multi-channel marketing campaigns (email, paid media, social, partner, web, etc.) to drive event registrations and participation • Coordinate with the data and marketing operations teams to manage and segment target lists for promotional campaigns • Manage timelines, deliverables, and campaign milestones, ensuring on-time execution of audience acquisition programs • Track, analyze, and report on the effectiveness of acquisition campaigns using dashboards and analytics tools • Monitor industry trends and competitor events to identify new opportunities and best practices for audience growth • Contribute to the refinement of audience acquisition processes and playbooks

• Plan, launch, and optimize paid campaigns across Meta, Google, TikTok, and other platforms. • Build and scale acquisition funnels with a focus on CAC, LTV, ROAS, and retention. • Launch referral and ambassador programs to drive organic growth. • Run geo-targeted experiments to test and scale city-level acquisition. • Develop and execute creative campaigns (digital + IRL) to get our name out across target neighborhoods and communities. • Partner with influencers, content creators, and local media to build brand credibility. • Create compelling messaging and positioning tailored to local audiences. • Own social media presence and work with creators/designers to build consistent and engaging content. • Analyze growth metrics, user behavior, and market feedback to inform strategy. • Work closely with product and design to optimize onboarding, UX, and engagement flows. • Test, iterate, and scale what works, kill what doesn’t, fast.

About the Role: We're looking for a data-driven Director of Growth Marketing to own and scale our full-funnel media strategy. This is a high impact, remote role, you'll lead and grow our internal paid media team, manage an agency partner on SEO/AEO, and roll up your sleeves as an individual contributor across needed channels. You'll oversee a multi-million dollar media budget and report directly to the Senior Director of Growth. Specific Responsibilities: Paid Media - Lead and manage the internal paid media team, with the opportunity to grow headcount as the business scales - Manage a $15M+ annual media budget with a focus on efficiency, iROAS, and revenue targets - Build and maintain robust reporting frameworks across all paid channels; translate data into clear, actionable insights for leadership Organic & SEO/AEO - Serve as the internal subject matter expert and day-to-day owner of SEO and Answer Engine Optimization (AEO) strategy - Manage and hold accountable an external agency partner, setting KPIs, reviewing deliverables, and ensuring alignment with brand and business goals - Work with agency to guide content strategy, keyword targeting, and technical SEO priorities in partnership with the agency - Partner closely with product to manage plan and execution of technical updates Strategy & Leadership - Own channel-level forecasting, budget planning, and performance reporting - Identify new channel opportunities and run structured tests to expand reach and efficiency - Partner with our incrementality agency to manage our models (MMM / Geo-test), test and report on incremental revenue for paid channels What You’ll Need - Minimum of 8+ years of experience in performance marketing, digital media, or growth, with at least 3 years in a leadership or management role - Proven track record managing significant media budgets ($15M+) in a B2C environment - Deep hands-on expertise across two or more of: Paid Search, Paid Social, YouTube, CTV, Affiliate, or Influencer Marketing - Working knowledge of SEO/AEO best practices and experience managing agency relationships - Strong analytical skills; comfortable in platforms like Google Analytics and incrementality tools - Experience managing, mentoring, and developing direct reports - Excellent communication skills; able to present complex performance data to non-technical stakeholders - Highly organized, self-directed, and comfortable operating in a fast-paced, remote environment Compensation, Benefits, & Additional Details: Health-E Commerce's compensation philosophy is grounded in market data and internal equity to ensure fairness and consistency across the team. Individuals new to the company should generally expect offers to fall between the entry point and midpoint of the salary range. Our goal is to provide an offer that supports growth potential within the role and allows for future salary progression. - Compensation: $150,000 - 180,000 - Discretionary Annual Bonus Eligibility: Up to 20% - Medical, Dental, Vision, and 401K with a company match - Dependent Care, FSA & HSA accounts - Paid Parental & Bonding Leave - Flexible PTO & office closure on all major holidays - Monthly wellness & internet reimbursements - Professional development including certification support & leadership coaching - Mental Health resources - 100% remote within the United States - Must be able to work EST hours Candidate Privacy Notice

Sobre Nosotros En Remote Talent LATAM, conectamos el mejor talento de América Latina con agencias de marketing líderes en Estados Unidos. Acompañamos a empresas y candidatos en cada paso del proceso de contratación, asegurando la combinación perfecta de habilidades, cultura y objetivos. Aunque no somos empleadores directos, actuamos como un socio de confianza, puenteando la brecha entre talento excepcional y oportunidades de crecimiento. Sobre el Cliente Nuestro cliente es una empresa líder en marketing digital y consultoría de crecimiento, enfocada en ayudar a negocios de coaching, consultoría y formación high‑ticket a escalar sus ingresos de manera predecible. No es una agencia tradicional: trabajan con embudos de conversión directa, campañas publicitarias y estrategias de adquisición de clientes que generan revenue real y sostenible, integrando equipos de marketing y ventas para maximizar resultados. Operan de manera remota, con foco en optimización basada en métricas, colaboración entre áreas (marketing/ventas/operaciones) y procesos claros que impulsan el crecimiento. La cultura está orientada a los resultados, la transparencia, el aprendizaje continuo y la responsabilidad individual y colectiva. Sobre el Rol Estamos contratando a un Head of Growth para liderar la estrategia de marketing, optimización de embudos, generación de leads y escalamiento de revenue. Este rol es estratégico y operativo, con responsabilidad directa sobre el performance de las campañas, la calidad de los leads, la eficiencia de los funnels y la alineación con el negocio de ventas. El candidato será el líder del crecimiento, tomando decisiones basadas en datos, proponiendo mejoras continuas a los funnels existentes, supervisando equipos (media buyer, editores, contenido), y coordinándose estrechamente con el equipo de ventas para maximizar la conversión y mantener un calendario de agendas llenas. Esta posición requiere autonomía, mentalidad de ownership, pensamiento estratégico y fuerte orientación a resultados.