• Own the end-to-end acquisition flow for R&D webfunnel projects • Launch, optimize, and scale paid campaigns with a strong focus on META as the core acquisition channel • Build and improve a structured testing engine across META campaigns, creatives, audiences, bids, placements, landing pages, and funnel steps • Work closely with creatives to improve angles, hooks, and testing priorities for user acquisition • Analyze performance data, identify bottlenecks, and make clear keep / iterate / scale decisions • Manage budgets and traffic distribution across tests and scaling campaigns • Turn data into practical actions that improve acquisition efficiency and funnel performance • Research competitors, trends, and market patterns to generate new test ideas • Help validate promising new funnel concepts and growth opportunities through fast execution and structured testing

• Own the full growth funnel for Circles: Paid and organic acquisition, conversion, activation, retention, referrals and upgrades . You'll develop and iterate on market strategy, develop and iterate execution plans, and lead your team to deliver. You'll also support broader Marco Polo growth initiatives as relevant. • Drive paid marketing performance: Plan, launch, and optimize paid campaigns across mobile and social channels (Meta, TikTok, Google, and beyond), with deep fluency in creative development and testing, ROAS optimization and profitable scaling. • Lead a cross-functional growth team: You'll manage a mix of marketers, product managers, and designers — all unified around a single charter: profitable growth. You create clarity, build momentum, and foster a culture of learning and high performance. • Drive AI-powered growth capabilities: Identify, pilot, and scale AI tools across acquisition, creative, and lifecycle — bringing new capabilities to the team before they become obvious and raising everyone's fluency as you go.

About us At Pomelo Care, we are redefining the healthcare journey for women and children. As the leading virtual medical practice in our field, we provide a continuous circle of support—from the first steps of family building and the complexities of pregnancy to the nuances of postpartum, pediatric, and midlife care. We aren't just a clinic; we are a multidisciplinary engine of clinicians, engineers, and problem-solvers dedicated to closing the gaps in traditional care. By leveraging a high-touch, technology-driven platform, we identify risks early and deliver deeply personalized, 24/7 virtual care. We are here to prove that better data and patient-centered care lead to better outcomes, raising the standard of care for families nationwide. About The Role: As the Head of Member Growth and Engagement, you will serve as the primary architect and operator of our revenue engine, owning the entire member lifecycle from lead identification through long-term retention. We are looking for a leader who balances the tactical precision needed to hit monthly revenue targets with the strategic vision to re-engineer our enrollment and retention journeys. In this role, you will collaborate across marketing, tech, and operations to unlock step-change improvements in performance and build a world-class member growth and engagement organization. This role reports to our VP of Marketing and can be based anywhere in the continental US. What You'll Do: - Orchestrate the end-to-end member growth and retention strategy, aligning cross-functional roadmaps to drive step-change improvements in business performance. - Own the P&L-defining metrics of the business, including Enrollment Rate, LTV:CAC, and Monthly Retention. - Partner with Strategic Finance to model performance inputs and establish long-term enrollment and engagement targets. - Architect the end-to-end member journey, identifying high-impact engagement touchpoints and implementing automated interventions to mitigate churn. - Translate annual financial goals into rigorous monthly and weekly operational plans to ensure the business is always paced to exceed revenue targets. - Maintain a high-fidelity feedback loop with the executive team, providing transparent reporting on KPIs, campaign performance, and revenue pacing. - Directly oversee a multi-disciplinary team across Outreach, Lifecycle Marketing, and Marketing Operations to foster a high-performance, data-driven culture. - Identify and diagnose performance gaps in real-time, deploying rapid-response tactics to protect in-month revenue and retention targets. - Influence the technical roadmap for CRM and marketing automation to ensure the organization has the precision instrumentation required for scale. - Partner with Product and Engineering to co-author roadmaps and define KRs, ensuring technical resources are prioritized against commercial impact and that teams are held accountable for moving the needle on growth and retention metrics. Who You Are: - 10+ years of experience with at least 4+ years in senior leadership within subscription models, operating with a P&L owner’s mindset and total bottom-line accountability. - Can quantify every action, treating a 1% shift in retention as a critical financial lever rather than just a marketing metric. - Possess the technical depth to partner with Product and Engineering to architect the infrastructure your revenue engine requires. - Ability to move fluidly between high-level strategy and granular data, diagnosing root causes quickly and doing the math to ensure goals are reachable. - A proven leader of multi-disciplinary teams who influences cross-functional roadmaps to unlock step-change growth. - Ability to thrive on owning a number and proactively deploy tactics to close performance gaps before they impact the quarter. - Comfortable balancing growth-hungry urgency with a deep respect for product integrity and the long-term member experience. Why you should join our team By joining Pomelo, you will get in on the ground floor of a fast-moving, well-funded, and mission-driven startup that always puts the patient first. You will learn, grow and be challenged, and have fun with your team while doing it. We strive to create an environment where employees from all backgrounds are respected. We also offer: - Competitive healthcare benefits - Generous equity compensation - Unlimited vacation - Membership in the First Round Network (a curated and confidential community with events, guides, thousands of Q&A questions, and opportunities for 1-1 mentorship) At Pomelo, we are committed to hiring the best team to improve outcomes for all mothers and babies, regardless of their background. We need diverse perspectives to reflect the diversity of problems we face and the population we serve. We look to hire people from a variety of backgrounds, including but not limited to race, age, sexual orientation, gender identity and expression, national origin, religion, disability, and veteran status. Compensation Our salary ranges are based on paying competitively for our company’s size and industry, and are one part of the total compensation package that also includes equity, benefits, and other opportunities at Pomelo Care. In accordance with New York City, Colorado, California, and other applicable laws, Pomelo Care is required to provide a reasonable estimate of the compensation range for this role. Individual pay decisions are ultimately based on a number of factors, including qualifications for the role, experience level, skillset, geography, and balancing internal equity. Given that this role is open to candidates of different skill levels, determining a salary range is challenging. A reasonable estimate of the current salary range is $220,000 to $250,000. We expect most candidates to fall in the middle of the range. We also believe that your personal needs and preferences should be taken into consideration, so we allow some choice between equity and cash. Potential Fraud Warning Please be cautious of potential recruitment fraud. With the increase of remote work and digital hiring, phishing and job scams are on the rise with malicious actors impersonating real employees and sending fake job offers in an effort to collect personal or financial information. Pomelo Care will never ask you to pay a fee or download software as part of the interview process with our company. Pomelo Care will also never ask for your personal banking or other financial information until after you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All official communication with Pomelo Care People Operations team will come from domain email addresses ending in @pomelocare.com. If you receive a message that seems suspicious, we encourage you to pause communication and contact us directly at careers@pomelocare.com to confirm its legitimacy. For your safety, we also recommend applying only through our official Careers page. If you believe you have been the victim of a scam or identity theft, please contact your local law enforcement agency or another trusted authority for guidance.

EverPro, a business within EverCommerce, provides software and solutions designed to help home and field service businesses run and grow their companies with greater efficiency and confidence. EverPro brings together purpose-built tools across key trades—including field service, remodeling and roofing, landscaping, and pest and lawn—so service professionals can manage operations, engage customers, and drive long-term growth. Our solutions support the full lifecycle of running a service business, from scheduling and dispatching work, to estimating, invoicing, and payments, to customer communication, reputation management, and business insights. Together, these connected solutions help service pros win more jobs, save time, and build stronger, more resilient businesses. EverPro is seeking a Manager of Growth & Market Strategy to directly support the General Manager of Service Fusion. This role will act as an extension of the GM—helping translate strategic priorities into execution across the business while ensuring alignment, accountability, and progress against key initiatives. This individual will work closely with functional leaders across Product, Engineering, Marketing, Sales, Customer Success, and Operations This person needs to execute plans as well as support the creation of and decision-making around those plans through research, business analysis, and deep understanding of and empathy with our customer base. The role requires strong cross-functional coordination, analytical rigor, and the ability to operate at both a strategic and executional level. The ideal candidate is highly organized, proactive, and comfortable operating in a fast-paced, matrixed environment—someone who can connect the dots across teams, identify gaps, and drive initiatives forward without direct authorty. Responsibilities: 1. GM Support & Business Execution - Act as a strategic and operational partner to the GM, supporting execution of key business priorities - Help translate high-level strategy into clear, actionable plans across functional teams - Track progress against strategic initiatives and ensure follow-through on commitments - Prepare materials, insights, and recommendations to support critical business decisions. 2. Cross-Functional Alignment & Accountability - Attend cross-functional leadership meetings to ensure alignment with business priorities - Identify gaps, risks, or misalignment across teams and proactively drive resolution - Ensure initiatives have clear ownership, timelines, and success metrics - Drive follow-ups and accountability across teams to ensure execution stays on track 3. Strategic Initiative Management - Coordinate and drive execution of key growth initiatives - Maintain a centralized view of strategic priorities, milestones, and performance - Support planning processes including monthly reviews and quarterly planning - Help prioritize initiatives based on business impact and resource constraints 4. Market, Industry & Competitive Insights - Conduct or support research on industry trends, competitors, and market dynamics - Synthesize findings into actionable insights for leadership - Support evaluation of growth opportunities (pricing, packaging, positioning) - Maintain a strong understanding of customer needs and market shifts 5. Performance Tracking & Business Insights - Develop and maintain reporting on key business metrics and strategic initiatives - Analyze performance across acquisition, retention, and expansion - Identify trends, risks, and opportunities and provide recommendations - Support executive-level reporting and business reviews Skills and Experience needed for success in this role: - 4–7 years of experience in strategy, operations, growth, or consulting roles - Experience working cross-functionally with Product, GTM, and Operations teams - Proven ability to manage complex initiatives in a matrixed environment - Experience with data analysis, reporting, and business case development - Experience with Systems including CRMs, Billing, Reporting to accurately pull data for analysis - Strong project and program management skills - Ability to manage multiple priorities simultaneously - Ability to synthesize data and business context into insights - ​Ability to work across teams without direct authority - Strong stakeholder management skills - Clear and concise written and verbal communication - Comfortable preparing materials for senior leadership Where: The EverCommerce team is distributed globally, with teams in the U.S., Canada, the U.K., Jordan, New Zealand, and Australia. With a widely distributed team, we are used to working remotely across different time zones. This role can be based anywhere in the Canada – if you’re close to one of our offices, we can set you up in-office or you can work 100% remotely. Please note that you must be eligible to work without sponsorship to qualify for this position, and this role may require travel to our Corporate Headquarters in Denver, Colorado, or to other office locations around North America. Benefits & Perks (JUST CANADA): - Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid - Robust wellness benefits, including an annual wellness stipend - 3 weeks of vacation to start, a paid volunteer day of your choosing, plus 2 floating holidays to celebrate anything of significance to you  - Employee Stock Purchase Program - Registered Retirement Savings Plan (RRSP) with 4% company match  Compensation: The target base compensation for this position is $167,000 to $195,000 CAD per year.  Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above. EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!