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• Own the end-to-end creative production flow for performance marketing tests. • Develop video and static creatives for web2web funnels focused on conversion, ROI, and scale. • Turn insights, references, and hypotheses into strong concepts, angles, and test-ready briefs. • Build and improve a structured creative testing system that supports fast iteration and clear learning. • Review, improve, and approve creatives and UGC materials before launch. • Adapt creatives for different channels, audiences, funnel stages, and testing scenarios. • Evaluate performance with the UA Manager and make data-based keep / iterate / kill decisions. • Research competitors, trends, and market patterns to find promising new angles and funnel directions. • Contribute to identifying and validating creative-led new business opportunities through fast concept development and testing.

• Own the end-to-end acquisition flow for R&D webfunnel projects • Launch, optimize, and scale paid campaigns with a strong focus on META as the core acquisition channel • Build and improve a structured testing engine across META campaigns, creatives, audiences, bids, placements, landing pages, and funnel steps • Work closely with creatives to improve angles, hooks, and testing priorities for user acquisition • Analyze performance data, identify bottlenecks, and make clear keep / iterate / scale decisions • Manage budgets and traffic distribution across tests and scaling campaigns • Turn data into practical actions that improve acquisition efficiency and funnel performance • Research competitors, trends, and market patterns to generate new test ideas • Help validate promising new funnel concepts and growth opportunities through fast execution and structured testing

• Launch, run, and optimize performance marketing campaigns on Meta, TikTok • Monitor daily performance and optimize campaigns based on target business metrics • Collaborate closely with the creative team: brief creative producers, analyze what works, and iterate on creative production • Generate, prioritize, and systematically test new hypotheses (audiences, creatives, formats) • Develop automation and auto-rules for efficient campaign acquisition • Analyze competitors, track TikTok trends, and translate them into actionable ad strategies

• Аналізувати поведінку, наміри та бажання цільової аудиторії • Вести консистентне дослідження активності продуктів-конкурентів та трендів • Координувати creative production процес • Здійснювати контроль над процесом креативного тестування та аналіз результатів • Шукати точки підвищення ефективності креативного тестування

• Design and develop an AI-powered productivity analytics platform — from data pipeline architecture to the final analytical product that helps teams make data-driven decisions • Build scalable LLM pipelines (Claude, GPT): develop data chunking strategies, implement MapReduce approaches for parallel processing of large datasets, and synthesize results into structured reports and insights • Create a meta-workflow system where LLMs generate, test, and deploy automation scripts in an isolated environment — with automatic self-correction loops and production deployment without manual intervention • Develop system-level prompt engineering: build and maintain a library of prompt templates for various analytical scenarios — from summaries and profiles to deep performance analysis • Build an evaluation framework for AI output quality control: hallucination detection, consistency scoring, regression tests — ensuring the product delivers reliable and reproducible results • Scale the platform to new domains and analysis types without linear growth in manual effort — through an architecture that allows adding new modules via configuration, not code • Document AI architecture, define automation specs, and present product insights to stakeholders and clients

• Мати можливість прямого впливу на бізнес-контекст і прийняття рішень стосовно розвитку продукту • Брати активну участь у розбудові процесів всередині нової Native Ads команди та допомагати в її кількісному та якісному розширенні • Працювати із значними бюджетами у сотні тисяч доларів на місяць • Щоденно взаємодіяти із відділами аналітики, розробки і продукту з метою ідентифікації точок розвитку продукту

• Launch, run, and optimize performance marketing campaigns on TikTok • Monitor daily performance and optimize campaigns based on target business metrics • Collaborate closely with the creative team: brief creative producers, analyze what works, and iterate on creative production • Generate, prioritize, and systematically test new hypotheses (audiences, creatives, formats) • Develop automation and auto-rules for efficient campaign acquisition • Analyze competitors, track TikTok trends, and translate them into actionable ad strategies

• Run performance marketing campaigns on Google • Run and optimize campaigns based on ROAS and LTV • Run tests, collect and analyze data, identify trends and insights, manage budget • Cooperate with creative team about creatives production • Develop automation and auto-rules for acquisition • Analyze competitors, suggest ideas, and generate a hypothesis

• Проходити навчання з email-маркетингу • Виконувати практичні завдання • Відвідувати лекції та отримувати фідбек від онбординг-баді • Створювати email-контент: креативні шаблони, теми листів • Співпрацювати з кросфункціональними командами • Аналізувати ефективність розсилок та пропонувати поліпшення • Розробляти логіку кампаній і реалізовувати workflow

• AI-First Execution: Implement automation models to speed up product research, content generation and funnel builders etc. • Product Ownership: Fully own the roadmap for dating review products, making data-backed decisions on ranking logic and personalized user flows. • Experimentation: Run A/B tests to boost funnel metrics (CTR, CR, EPC, ROI) using AI-powered clustering and predictive models. • Technical Discovery: Use AI tools for deep competitor research and identifying high-intent traffic opportunities. • Cross-functional Leadership: Collaborate with PPC, Engineering, and AI teams to ship features faster than the market.