• Be the primary architect of a client’s digital growth, balancing high-level visionary planning with hands-on execution. • Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings. • Conduct keyword research to identify high-potential target keywords and optimize website content accordingly. • Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility. • Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability. • Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs). • Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings. • Identify and resolve technical SEO issues such as crawl errors, broken links, and duplicate content to improve website health and performance. • Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms. • Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue. • Understandably communicate complex SEO concepts to clients, ensuring transparency and trust. • Collaborate with cross-functional teams to implement SEO recommendations and ensure optimization efforts align with overall marketing goals. • Weigh the complex needs and limitations of a client environment when making strategic recommendations. • Be accountable for the organic growth performance of your clients, adjusting strategies to achieve positive outcomes. • Manage daily customer deliverables autonomously while collaborating with the team for support as needed. • Easily spot trends and outliers to build coherent narratives based on data. • Communicate with authority and understanding about SEO and digital marketing strategy both internally and externally.

Ready to move beyond execution and help shape the strategy behind high-impact link building? Rankings.io helps law firms compete in some of the toughest search markets in the country. Off-site SEO is central to how we do that, and we're looking for an experienced Link Building Manager to help lead it. This role sits directly alongside our Director of Link Building. You'll share ownership of strategy, keep campaigns running at a high standard, and help the team grow. It's a good fit for someone who has built real expertise in link acquisition, knows what separates a quality backlink from a risky one, and is ready to take on more than an execution role. Key Responsibilities Own and execute high-impact link-building strategies while driving outreach, partnerships, and campaign quality. This role blends hands-on execution with team leadership, requiring both strategic thinking and day-to-day collaboration across departments to deliver consistent, high-quality results. - Lead complex, high-priority link-building campaigns across: - Guest posting - Niche edits - Local sponsorships - Digital PR - Citations - Authority link acquisition - Conduct competitor backlink analysis to: - Identify strategic opportunities - Inform campaign direction - Maintain competitive positioning - Ensure all placements meet established quality standards - Build and maintain relationships with: - Publishers - Site owners - Journalists - Develop outreach messaging that drives responses and engagement - Cultivate long-term partnerships to generate consistent link opportunities - Mentor and support Link Building Specialists - Review campaigns to ensure quality, consistency, and performance - Assist with onboarding and training of new team members - Collaborate cross-functionally with: - Content team - SEO team - Account team - Align link-building efforts with broader marketing and client strategies

• Design and oversee the execution of comprehensive SEO campaigns tailored to clients' business objectives. • Manage all aspects of campaign development, including keyword research, on-page optimization, and technical SEO, ensuring strategies are innovative and results-driven. • Utilize advanced analytics and SEO tools to monitor campaign performance, track key metrics, and identify optimization opportunities. • Conduct thorough analysis of SEO performance data to generate insightful reports. • Lead collaboration efforts with content teams, web developers, and other digital marketing professionals to integrate SEO best practices.

• Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives. • Foster trust with senior client stakeholders, while partnering with internal leadership to address escalations. • Oversee client onboarding, offboarding, and account transitions to ensure seamless experiences. • Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks. • Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives. • Stay at the forefront of industry, consumer, platform, and relevant vertical trends. • Equip clients with the knowledge to speak about strategic directions and decisions.