• Design and oversee the execution of comprehensive SEO campaigns tailored to clients' business objectives. • Manage all aspects of campaign development, including keyword research, on-page optimization, and technical SEO, ensuring strategies are innovative and results-driven. • Utilize advanced analytics and SEO tools to monitor campaign performance, track key metrics, and identify optimization opportunities. • Conduct thorough analysis of SEO performance data to generate insightful reports. • Lead collaboration efforts with content teams, web developers, and other digital marketing professionals to integrate SEO best practices.

• Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives. • Foster trust with senior client stakeholders, while partnering with internal leadership to address escalations. • Oversee client onboarding, offboarding, and account transitions to ensure seamless experiences. • Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks. • Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives. • Stay at the forefront of industry, consumer, platform, and relevant vertical trends. • Equip clients with the knowledge to speak about strategic directions and decisions.

• Implement SEO/AEO recommendations across assigned university partner websites, focusing on on-page optimization, content updates, and technical SEO tasks • Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand • Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment • Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed • Review parent .EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities that help prospective online students more easily discover relevant programs on our website • Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads • Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule • Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio

• Translate SEO keyword research and content strategy into compelling article topics • Develop outlines and structure aligned with SEO goals and editorial voice • Conduct interviews with community members (e.g., speakers, attendees, experts) • Synthesize multiple contributor inputs into a single, cohesive narrative • Ensure content reflects client’s community-first and idea-first positioning • Integrate keywords naturally while maintaining a premium tone • Collaborate on content workflows that may include co-authorship or contributed sections • Maintain consistency across articles while adapting to different subject matter experts • Ensure all content aligns with client’s brand standards and avoids overly promotional language