Ready to move beyond execution and help shape the strategy behind high-impact link building? Rankings.io helps law firms compete in some of the toughest search markets in the country. Off-site SEO is central to how we do that, and we're looking for an experienced Link Building Manager to help lead it. This role sits directly alongside our Director of Link Building. You'll share ownership of strategy, keep campaigns running at a high standard, and help the team grow. It's a good fit for someone who has built real expertise in link acquisition, knows what separates a quality backlink from a risky one, and is ready to take on more than an execution role. Key Responsibilities Own and execute high-impact link-building strategies while driving outreach, partnerships, and campaign quality. This role blends hands-on execution with team leadership, requiring both strategic thinking and day-to-day collaboration across departments to deliver consistent, high-quality results. - Lead complex, high-priority link-building campaigns across: - Guest posting - Niche edits - Local sponsorships - Digital PR - Citations - Authority link acquisition - Conduct competitor backlink analysis to: - Identify strategic opportunities - Inform campaign direction - Maintain competitive positioning - Ensure all placements meet established quality standards - Build and maintain relationships with: - Publishers - Site owners - Journalists - Develop outreach messaging that drives responses and engagement - Cultivate long-term partnerships to generate consistent link opportunities - Mentor and support Link Building Specialists - Review campaigns to ensure quality, consistency, and performance - Assist with onboarding and training of new team members - Collaborate cross-functionally with: - Content team - SEO team - Account team - Align link-building efforts with broader marketing and client strategies

• Design and oversee the execution of comprehensive SEO campaigns tailored to clients' business objectives. • Manage all aspects of campaign development, including keyword research, on-page optimization, and technical SEO, ensuring strategies are innovative and results-driven. • Utilize advanced analytics and SEO tools to monitor campaign performance, track key metrics, and identify optimization opportunities. • Conduct thorough analysis of SEO performance data to generate insightful reports. • Lead collaboration efforts with content teams, web developers, and other digital marketing professionals to integrate SEO best practices.

• Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives. • Foster trust with senior client stakeholders, while partnering with internal leadership to address escalations. • Oversee client onboarding, offboarding, and account transitions to ensure seamless experiences. • Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks. • Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives. • Stay at the forefront of industry, consumer, platform, and relevant vertical trends. • Equip clients with the knowledge to speak about strategic directions and decisions.

• Implement SEO/AEO recommendations across assigned university partner websites, focusing on on-page optimization, content updates, and technical SEO tasks • Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand • Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment • Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed • Review parent .EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities that help prospective online students more easily discover relevant programs on our website • Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads • Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule • Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio