• Implement SEO/AEO recommendations across assigned university partner websites, focusing on on-page optimization, content updates, and technical SEO tasks • Conduct regular content audits to identify optimization opportunities, gaps in topical coverage, and alignment with real search demand • Implement on-page SEO improvements, including metadata optimization, internal linking, content structure enhancements, and keyword alignment • Support technical SEO initiatives by identifying issues, validating fixes, and collaborating with engineering or platform teams as needed • Review parent .EDU properties managed by university partners to identify user experience improvements and internal cross-linking opportunities that help prospective online students more easily discover relevant programs on our website • Monitor organic performance trends for assigned partners and support reporting on traffic, rankings, and leads • Collaborate with SEO managers and cross-functional partners to ensure recommendations are implemented accurately and on schedule • Maintain documentation, workflows, and optimization standards to support consistent execution across a complex, multi-site portfolio

• Translate SEO keyword research and content strategy into compelling article topics • Develop outlines and structure aligned with SEO goals and editorial voice • Conduct interviews with community members (e.g., speakers, attendees, experts) • Synthesize multiple contributor inputs into a single, cohesive narrative • Ensure content reflects client’s community-first and idea-first positioning • Integrate keywords naturally while maintaining a premium tone • Collaborate on content workflows that may include co-authorship or contributed sections • Maintain consistency across articles while adapting to different subject matter experts • Ensure all content aligns with client’s brand standards and avoids overly promotional language

• Define the strategy, set priorities, and lead execution through collaboration across Growth, Web, Content, and Product Marketing to meet our business objectives. • Own technical SEO fundamentals across a large, global site to optimize and improve on crawlability, indexation, site architecture, performance, and hreflang strategy. • Lead international search strategy across multiple languages and countries, with a strong initial focus on North America and EMEA, balancing global scale with local nuance. • Ensure metrics across SEO, GEO, and AEO — including rankings, visibility, AI presence, engagement quality, and conversion impact, and continually optimize to meet and exceed the business objectives for contribution to the business. • Act as the voice of organic discovery across marketing and web — influencing roadmaps, priorities, and experiments.

• Lead revenue expansion of existing affiliate sites • Launch new affiliate sites end to end • Drive on-page and off-page performance • Identify and unlock growth opportunities • Manage and develop a team of SEO Content Managers