Role Description SOVRA's marketing team has grown to the point where instinct and spreadsheets can no longer tell us what's working. We know we're generating pipeline — but we can't yet prove it with confidence, trace it back to its source, or quantify marketing's true contribution to revenue. That's the problem this role was created to solve. You'll be the first dedicated marketing ops hire at SOVRA reporting to the CMO, which means you'll build the function from scratch: audit what exists, fix what's broken, and create the systems and reporting infrastructure that powers a modern, data-driven GTM team. If you're energized by building and want the satisfaction of turning a black box into a clean attribution model, this is the role for you. What You’ll Do - Build and Own the MarTech Stack - Audit the current HubSpot–Salesforce integration, fix data mapping issues, and rebuild workflows to support accurate lead flow and attribution from the ground up. - Own the full martech ecosystem — lead enrichment tools, CRM, and marketing automation — integrating new solutions, monitoring data quality, and resolving system issues before they affect reporting. - Design and document GTM processes including lead lifecycle stages (lead → MQL → SQL → SQO → opportunity → closed-won/lost) so execution is consistent across inbound and outbound. - Create the Reporting Infrastructure - Build executive dashboards that track MQL, SQL, SQO, closed-won/lost, CAC, marketing-sourced pipeline, and marketing-influenced contribution in one place. - Establish full-lifecycle source tracking — every lead's origin should be visible from first touch through closed-won, always. - Stand up attribution models (starting with first-touch, maturing to multi-touch) and centralize marketing data across all brands into a single source of truth. - Own the monthly and quarterly marketing reporting cadence, including preparing materials for board and leadership presentations. - Execute and Manage Email and Campaign Operations - Build, manage, and optimize email marketing programs including nurture workflows, drip sequences, and one-off campaign sends across HubSpot. - Own list management end-to-end — importing, segmenting, cleaning, and maintaining contact lists to ensure accurate targeting and data hygiene. - Set up and enforce UTM and campaign tracking conventions across all channels so every campaign is attributable from click through to closed-won. - QA campaigns before launch, including workflow logic, list pull accuracy, email rendering, and link tracking. - Drive Cross-Functional Alignment - Partner with Sales Ops to align funnel definitions, lifecycle stages, and pipeline data so marketing and sales are working from the same numbers. - Deliver insights to leadership that surface campaign trends, identify what's driving pipeline, and make a clear case for marketing's contribution to revenue. - Scale the Infrastructure as We Grow - Manage Google Tag Manager implementation and campaign tracking across channels. - Support data migrations, platform evaluations, and new tool integrations as the GTM stack evolves. - Document everything — your work should be auditable, transferable, and easy to hand off when you hire someone to support you. Qualifications - Marketing ops experience in a SaaS environment — 3+ years in a marketing operations, revenue operations, or similar role at a high-growth SaaS company. You understand the B2B GTM motion. - Hands-on HubSpot and Salesforce expertise — you've built workflows, integrations, and dashboards in both platforms, not just used them. You can audit a broken setup and fix it. - Fluency in funnel metrics and attribution — you can build an attribution model, explain the difference between first-touch and multi-touch, and create reporting that stakeholders actually use. - Experience building GTM processes from scratch — you've documented lead lifecycle stages, built automation workflows, and created systems that other teams can follow without hand-holding. - Strong data skills — you're highly proficient in Excel and comfortable working with messy, multi-source data sets to find the truth buried inside them. - Comfort operating as a team of one — you've been the sole ops person on a team and know how to prioritize ruthlessly, build without waiting for permission, and ship imperfect-but-functional before perfect-but-late. - Experience with campaign tracking conventions — you've used Google Tag Manager, implemented or managed UTM frameworks and understand how tracking breaks and how to fix it. - Must be authorized to work in Canada and/or the United States. Unfortunately, we are not able to sponsor work permits or support mobility-related processes at this time. Nice to Have - Familiarity with lead enrichment tools (e.g., ZoomInfo, Clearbit, Apollo) and experience building enrichment workflows. - Exposure to multi-brand or multi-product marketing environments where data standardization was a core challenge. What Success Looks Like - 90 days: You've audited the current HubSpot–Salesforce setup, identified the critical gaps, and have first-touch marketing attribution reporting live and accurate. - 6 months: A multi-touch attribution model is in place. Marketing and Sales are working from a single, standardized data set, and leadership has a dashboard they trust. - 12 months: Marketing ops is a mature function. Processes are documented, data is clean, attribution is proven, and the team can demonstrate marketing's contribution to pipeline with confidence. Company Description SOVRA is a leading public procurement platform trusted by more than 7,000 government agencies and over 1 million suppliers across North America. Our work sits at the intersection of technology, public service, and accountability, helping governments operate more efficiently and transparently on behalf of the communities they serve. What makes SOVRA unique is our deep focus on the public sector. Our solutions are purpose-built to solve real, complex procurement challenges, balancing compliance with usability and innovation. That commitment has been recognized with the Achievement of Excellence in Procurement (AEP) Certification from the National Procurement Institute, reflecting our high standards and impact in the market. At SOVRA, the work you do matters. Every improvement we make helps public organizations stretch taxpayer dollars further, operate with greater transparency, and deliver better outcomes for millions of people. We’re a growing, mission-driven company where smart, curious people come together to build technology that serves the public good.