Role Description As Sr. Director, User Acquisition you will be accountable for scaling the paid acquisition engine for mobile games and reward-based experiences, establishing a high-velocity growth machine that drives sustainable profitability at scale. You will partner with leadership to define growth strategy, direct global channels, and own acquisition ROI as a critical growth lever for the business. Primary Objectives - Lead and Scale Paid User Acquisition - Develop Predictive, Data-Driven Growth Frameworks - Drive Creative Strategy and Channel Innovation - Align Growth with Product and Monetization Strategy - Build and Lead a High-Performance Growth Organization - Maintain Competitive Advantage Qualifications - Seven or more (7+) years of user acquisition or performance marketing experience, ideally with deep involvement in mobile gaming or reward-based ecosystems. - Demonstrated track record of scaling spend to $10 M+ per month while meeting or exceeding KPI targets. - Expertise in rewarded traffic models where users are earned incentives for engagement or completion. - Strong understanding of conversion funnels, LTV modelling, retention curves, cohort analysis and incrementality testing. - Hands‐on proficiency with campaign management across platforms and networks, familiarity with MMPs and attribution tools. - Entrepreneurial mindset: comfortable in fast-moving, high-experimentation environments. - Leadership DNA: experience building and scaling a UA team, defining processes, mentoring talent, and driving performance improvements. - Ability to leverage AI-enabled tools appropriately to improve efficiency, analysis, problem solving, or content development. - Excellent cross-functional collaboration skills and strong strategic vision paired with tactical execution. Requirements - Own the end-to-end UA strategy and execution across mobile games and reward-driven experiences. - Manage and scale eight-figure monthly budgets across major ad networks while maintaining ROAS and LTV:CAC targets. - Design models for ARPU, CPI, retention, and incrementality testing. - Build dashboards and performance analytics to optimize spend and detect fraud using MMPs and attribution tools. - Oversee creative testing pipelines, ad iteration workflows, and audience segmentation. - Diversify channels through continuous testing of new DSPs, SDK networks, and reward ecosystems. - Partner with Product, Data Science, and Monetization to align UA campaigns with in-app economy design, lifecycle marketing, and offer optimization. - Recruit, develop, and mentor a top-tier UA team. - Establish scalable workflows, KPIs, and performance culture focused on experimentation and measurable impact. - Stay at the forefront of platform algorithm shifts, new media buying trends, and ad-tech innovations. Benefits - Comprehensive benefits package including medical, dental, vision, STD, LTD, and basic life insurance. - Flexible PTO and paid sick leave prorated based on hire date. - Eight paid holidays throughout the calendar year. - Option to purchase shares of Company stock commensurate with position, which vests over four years. Pay Transparency The anticipated base salary range for this position is $215,000 to $235,000. The final salary offered to a successful candidate will depend on several factors including experience, education, and training. Equal Employment Opportunity Statement At Prodege, we are committed to creating a diverse and inclusive environment. We are proud to be an Equal Opportunity Employer and do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, or any other characteristic protected by law.