• Translate SEO keyword research and content strategy into compelling article topics • Develop outlines and structure aligned with SEO goals and editorial voice • Conduct interviews with community members (e.g., speakers, attendees, experts) • Synthesize multiple contributor inputs into a single, cohesive narrative • Ensure content reflects client’s community-first and idea-first positioning • Integrate keywords naturally while maintaining a premium tone • Collaborate on content workflows that may include co-authorship or contributed sections • Maintain consistency across articles while adapting to different subject matter experts • Ensure all content aligns with client’s brand standards and avoids overly promotional language

• Define the strategy, set priorities, and lead execution through collaboration across Growth, Web, Content, and Product Marketing to meet our business objectives. • Own technical SEO fundamentals across a large, global site to optimize and improve on crawlability, indexation, site architecture, performance, and hreflang strategy. • Lead international search strategy across multiple languages and countries, with a strong initial focus on North America and EMEA, balancing global scale with local nuance. • Ensure metrics across SEO, GEO, and AEO — including rankings, visibility, AI presence, engagement quality, and conversion impact, and continually optimize to meet and exceed the business objectives for contribution to the business. • Act as the voice of organic discovery across marketing and web — influencing roadmaps, priorities, and experiments.

• Lead revenue expansion of existing affiliate sites • Launch new affiliate sites end to end • Drive on-page and off-page performance • Identify and unlock growth opportunities • Manage and develop a team of SEO Content Managers

**Role Overview****We are looking for an SEO Manager who owns organic growth end-to-end and can execute across both technical SEO and link acquisition.****This is a hands-on role — you will work directly in WordPress and custom-coded environments, implement changes yourself where possible, and drive measurable outcomes: traffic, backlinks, and conversions (signups, sales calls, revenue).**You should combine a developer mindset, a growth focus, and the ability to deliver consistent, predictable SEO output (especially backlinks).******Key Responsibilities******** 1. Organic Growth Ownership (Traffic → Signups → Revenue)**** - Own and grow organic traffic as a key acquisition channel - Optimize for business outcomes, not just traffic: - Signups - Paid subscriptions - Conversion into sales calls - Identify and execute SEO opportunities that directly impact pipeline ******2. Technical SEO + Hands-On Implementation**** - Work directly with: - WordPress - Custom-coded website (staging + production) - Implement SEO changes independently where possible: - On-page optimization (meta, headers, internal linking) - Schema and structured data - Indexation and crawlability fixes - Run technical audits and resolve: - Rendering issues (including JS SEO) - Site structure and internal linking - Core Web Vitals / performance - Operate comfortably across testing and production environments ******3. Backlink Acquisition (Core KPI: Consistent Output)**** - Build and execute a scalable backlink strategy - Deliver a predictable number of quality backlinks every month - Execute outreach and partnerships directly - Focus on links that improve rankings, not vanity placements - Track and report backlink impact on rankings and traffic **4. Analytics & Execution**** - Use tools like: - Google Search Console, GA4 - Ahrefs / SEMrush - Screaming Frog - Monitor performance and continuously optimize - Run SEO experiments and iterate based on results