New Balance is a multinational athletic-products manufacturing company whose history dates back to 1906. Established as an arch-support company, it evolved into
Senior Marketing Manager, Global Run Energy
Location
Massachusetts
Posted
100 days ago
Salary
$141.2K - $182.2K / year
Seniority
Lead
No structured requirement data.
Job Description
Senior Marketing Manager, Global Run Energy
New Balance
Title: Senior Marketing Manager, Global Run Energy Location: Boston, MA, United States time type Full time job requisition id R38547 Job Description: Who We Are: Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. JOB MISSION: The Senior Marketing Manager, Global Run Energy will lead the strategic implementation of our Global Running and Run Energy marketing strategy at New Balance. This key role will be essential in the development of the Global Community playbook as well as its implementation as we look to grow this crucial category and engage more with all who run. This role will work tirelessly on this evolution NB's positioning and differentiation within running culture and competitor landscape under the umbrella of our category platform Run Your Way. This role works collaboratively with Running Product Managers and Merchandisers to develop an Energy Marketing strategy to drive heat and validation for our pinnacle running products. The Senior Manager will be part of the Global Running marketing team and will lead a team devoted to building and nurturing a running community. Leading with challenger-brand messaging and driving best-in-class go-to-market strategy and execution, the Senior Marketing Manager is accountable for driving vision and executing strategy in partnership with regions, delivering results, cross-business influence and coordination. MAJOR ACCOUNTABILITIES: - Lead long-term, over-arching global community strategy for Running and Run Energy - Provide visible leadership across the organization as a go-to for New Balance Running Community, inclusive of run clubs and events. - Partner closely with departments at HQ and internationally, including Sports Marketing, PR, Product, Global Media and Owned Retail - Build meaningful relationships with Ambassadors tied to Running culture for formal partnerships and campaign amplification. - Collaborate with VM, retail marketing and regional teams to bring the vision for New Balance Running and our ambassadors to life in e-commerce and retail environments - Accountable for annual calendar / brand / channel Strategy and execution - High level of decision making, sign off, authority & discretion - Management and development of Running community team. - Create and execute individual multi-year activation plans for Global Running Ambassadors REQUIREMENTS FOR SUCCESS: - 10+ years relevant marketing experience - Significant knowledge of both the Running landscape and fashion/ runway/ Energy culture - Knowledge and interest in sneakers, runway fashion, and music - Experience developing marketing strategy Globally - Ability to navigate a global organization across many functions - Strong relationship and influencing skills - Extensive marketing experience including brand strategy & positioning, product launch & marketing plan execution, post campaign analysis, use of innovative marketing techniques. - Energy, collaborations or fashion experience preferred - Able to balance multi-year planning with execution - Experience leading and developing a sizeable team - 25% international travel Boston, MA Headquarters - (NB) Only Pay Range: $141,200.00 - $182,200.00 - $223,200.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.) Regular Associate Benefits Our products are only as good as the people we hire, so we make sure to hire the best and treat them accordingly. New Balance offers a comprehensive traditional benefits package including three options for medical insurance as well as dental, vision, life insurance and 401K. We also proudly offer a slate of more nontraditional perks - opportunities like online learning and development courses, tuition reimbursement, $100 monthly student loan support and various mentorship programs - that encourage our associates to grow personally as they develop professionally. You'll also enjoy a yearly $1,000 lifestyle reimbursement, 4 weeks of vacations, 12 holidays and generous parental leave, because work-life balance is more than just a buzzword - it's part of our culture. Temporary associates are provided three options for medical insurance as well as dental and vision insurance and an associate discount. Part time associates are provided 401k, short term disability, a yearly $300 lifestyle reimbursement and an associate discount. Flexible Work Schedule For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday). Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced "Work from Anywhere" (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility. Equal Opportunity Employer New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.
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Senior Marketing Specialist
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Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences. As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results. Role: Senior Marketing Specialist Location: Gurgaon, India About the role: We’re hiring a Marketing Manager to drive digital marketing and social marketing campaigns. Your mission: to work closely with an internal team to build product social campaigns and community building. What you will be doing: - Creative ideation and creative direction: Lead development of social‑first campaign concepts and assets with the creative agency, focusing on short‑form video, memes, hooks and shareable formats. - Community architecture: Build, nurture and scale a community of influencers and creators across content pillars. - Campaign execution & amplification: Coordinate paid + organic amplification to maximize virality and conversion into product actions (activations, first transactions). - Measurement & optimization: Define KPIs (share rate, virality coefficient, engagement, brand mentions, social‑driven activations) and run rapid experiments to iterate creative and targeting. - Cross‑functional collaboration: Work closely with Growth, Product, Brand, and Analytics to ensure compliant, measurable and product‑integrated social activations. - Product Messaging: Translate complex product features into simple, value-driven narratives for social and broader marketing channels. - Operational Versatility: Support broader PMM workstreams as needed, including GTM coordination, and cross-functional project management beyond social channels. What you need to be great in this role: - 5–6 years of experience in Product Marketing, Brand Management, or Creative Strategy, preferably within fintech, consumer tech, or a high-growth digital brand. - Proven Product Literacy: Demonstrated ability to take a complex product feature (e.g., UPI, digital payments, or security) and translate it into a simple, compelling value proposition for a mass audience. - Creative Execution: Experience developing social-first or digital-first campaigns—from writing a "tight" creative brief to overseeing production of short-form video or static assets. - Operational Agility: A "no task too small" mindset; comfortable pivoting between high-level creative ideation and functional PMM tasks like GTM tracking, market research, or deck building. - Data Literacy: Ability to look beyond "likes" and "shares" to understand how creative campaigns impact product metrics like activations, retention, or transaction volume. - Stakeholder Management: Confident in presenting ideas to cross-functional partners (Product, Growth, Legal) and managing external creative partners or creators. - Cultural Pulse: A deep understanding of Indian internet culture, trends, and platform best practices (YouTube, Instagram, etc.) without losing sight of the core brand narrative. - Passion for and inquisitive about AI and new technologies - Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical Req ID: 17039 #LI-SP1 #LI-Remote Our values shape everything we do: Be Ambitious to succeed Be Imaginative to push the boundaries of what’s possible Be Inspirational to do groundbreaking work Be always learning and listening to understand Be Results-focused to exceed expectations Be actively pro-inclusive and anti-racist across our community, clients and creations OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws. OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.
