• Develop custom applications on the Salesforce platform using Apex, Visualforce, and Lightning Web Components. • Assist in the configuration and customization of Salesforce applications, including workflows, validation rules, and process builders. • Participate in the design and development of integrations between Salesforce and external systems. • Learn and apply best practices for Salesforce development, including security, performance, and scalability. • Collaborate with team members to understand business requirements and translate them into technical solutions. • Participate in code reviews and testing to ensure high-quality deliverables.

• Lead the design and development of Salesforce solutions including Sales Cloud, Service Cloud, Experience Cloud, and/or custom applications. • Provide technical direction to Salesforce developers and admins. • Review code and ensure adherence to best practices and coding standards. • Translate business requirements into scalable and maintainable technical designs. • Build custom applications using Apex, Lightning Web Components (LWC), Visualforce, SOQL, etc. • Configure Salesforce environments including objects, workflows, flows, validation rules, and process builders. • Develop REST/SOAP APIs, integrations with external systems using middleware or platform APIs. • Collaborate with product owners, business analysts, QA, and DevOps to ensure successful delivery. • Mentor junior developers and conduct code reviews. • Manage deployment activities using tools like Gearset, Copado, or CI/CD pipelines.

• Develop and implement Engagement Studio journeys, automation rules, and scoring models. • Collaborate with teams to enhance marketing strategies and audience engagement. • Analyze and optimize campaigns using Salesforce Marketing Cloud features. • Ensure compliance with email deliverability best practices and maintain sender reputation.

• Design, implement, and enhance Salesforce solutions, contributing directly to configuration and custom development work. • Act as a senior hands-on developer for complex features, integrations, and performance-sensitive components. • Define and refine Salesforce data models, security configurations, and sharing strategies as part of active delivery. • Balance declarative capabilities and custom code to deliver effective, maintainable solutions. • Design, build, and support integrations with external systems using APIs and established integration patterns. • Serve as a technical lead within Agile teams, participating in sprint planning, estimation, and solution decomposition. • Review and contribute to code and designs to ensure quality, consistency, and alignment with best practices. • Troubleshoot and resolve complex issues related to performance, data integrity, and integrations. • Establish and evolve practical technical standards, reusable components, and patterns through real-world application. • Support CI/CD pipelines, deployments, and release activities in collaboration with DevSecOps and QA teams. • Mentor developers through code reviews, pairing, and day-to-day technical guidance. • Continuously assess Salesforce platform capabilities and apply new features where they provide clear delivery or operational value.