Role Description We are looking for a visionary strategist to bridge the gap between our Home Loans products and the modern consumer. You will be the architect of our social selling engine, empowering our Loan Originators to become digital influencers while elevating our institutional brand at major industry events. This is not a "behind-the-scenes" role; you are a brand ambassador who uses data-driven market insights to build consumer confidence and drive loan volume. Key Responsibilities - Social Selling Leadership: Design and lead the overarching social selling strategy for the Home Lending division to increase lead generation and referral partnerships. - Loan Originator Branding: Consult directly with Loan Originators to build their personal brands, optimize their social presence (LinkedIn, Instagram, etc.), and ensure their digital footprint aligns with bank compliance and brand standards. - Omnichannel Presence: Develop the strategy for Home Loans’ physical and digital presence, including high-impact conference activations and proprietary hosted brand events. - Growth Strategy & Education: Execute campaigns aimed at building brand awareness and "Consumer Confidence"—translating complex mortgage concepts into digestible, educational content that empowers first-time and seasoned homebuyers. - Market Intelligence: Conduct deep-dive market research and competitor analysis to identify target demographics and emerging market trends, ensuring our sales strategy remains ahead of the curve. - Brand Ambassadorship: Serve as a Subject Matter Expert (SME) and the "face" of the Home Loans brand in public forums and internal stakeholder meetings. Qualifications - 5+ years in Marketing, Sales Enablement, or Brand Strategy (preferably within Financial Services or Real Estate). - Deep understanding of social media algorithms, CRM integration, and digital marketing analytics. - A proactive professional who can translate complex market data into compelling narratives that resonate with modern homebuyers. - Proven ability to consult with and mentor high-performing sales professionals, helping them translate their expertise into a credible and compliant digital brand. - Comfortable using market research and consumer insights to drive decision-making and pivot strategies in a fluctuating interest-rate environment. - Exceptional public speaking and executive-level writing skills, with the ability to navigate the nuances of a highly regulated financial environment. - Adept at working across Sales, Marketing, and Compliance teams to ensure brand consistency and regulatory adherence. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page!

• Plan, structure, and optimize paid traffic campaigns (Meta Ads, Google Ads, TikTok Ads, etc.). • Analyze metrics, interpret data, and turn numbers into strategic decisions. • Create A/B testing routines, refine creatives, and identify new scaling opportunities. • Monitor results closely with clarity and a focus on performance. • Collaborate with content, design, and strategy teams to ensure consistency across the customer journey. • Contribute to the improvement of processes and the growth of clients.

• Build Automated Growth Systems: Connect our growth stack to build hyper-targeted audiences and automated outreach based on intent signals • Execute Full-Cycle Campaigns: Hands-on launching and optimizing high-scale motions • Drive Lifecycle Automation: Orchestrate the funnel through the customer lifecycle, using product signals to trigger expansion motions • Partner with GTM Engineering: Leverage all available tooling and people to automate gifting and outreach that are currently manual • Own the Results: Drive measurable impact on Sales Qualified Leads, Pipeline, and ROI

The Senior Marketing Manager, Growth is responsible for driving qualified lead flow, optimizing the conversion funnel, and turning marketing activity into booked sales conversations and submitted applications. This role owns paid media strategy, email and list marketing, funnel architecture, and conversion copy — ensuring every marketing dollar and every touchpoint moves the right founders closer to becoming Scalable clients. This role operates as the strategic and creative lead across our core acquisition channels, working cross-functionally with a paid media buyer, a revenue operations manager, and a senior content strategist. This role does not execute in isolation. They set strategy, write the copy, and direct execution to ensure that all roads lead to one of two outcomes: an application or a sales conversation. Success in this role is measured by MQL volume, application rate, booked meetings, and net new Scale & Exit Accelerator enrollments. NOTE: This is a hands-on role. You will not inherit a large team, you will build and optimize the system yourself before scaling it with additional hires. Critical Accountabilities - Own the master promotions calendar across all Scalable offers, including paid workshops, webinar campaigns, enrollment windows, and evergreen funnels. Sequence promotions so they don’t collide, keep every team aligned on timing and deliverables, and ensure nothing launches late or half-built. When three campaigns are in motion at once, you’re the one who knows where everything stands. - Manage and grow Scalable's email list (45K newsletter subscribers + 65K house list), treating it as a primary revenue channel, not a broadcast tool. - Write and deploy conversion copy for landing pages, email campaigns, paid workshops, webinar funnels, and sales sequences — ensuring every asset is sharp, founder-resonant, and built to convert. - Architect and optimize the full conversion funnel from traffic source through registration, show-up, application, and booked call — identifying leaks and driving systematic improvements at each stage. - Own paid media strategy in close collaboration with our internal media buyer, directing creative angles, audience targeting, messaging, and budget allocation across a $100K+/month Meta and Google budget. - Direct the Revenue Operations Manager on funnel builds, landing page architecture, and automation logic — providing copy and strategy so they can execute efficiently. - Align with the Senior Content Strategist on conversion messaging, ensuring organic content and paid acquisition tell a consistent story. - Report on key marketing performance metrics in weekly marketing and team lead meetings, using data from the Growth Dashboard and Company Scorecard to drive optimization decisions. - Use HubSpot's lead scoring system to track, qualify, and improve lead quality through the MQL pipeline. What Success Looks Like - A consistent, growing pipeline of MQLs entering the sales team's queue each week. - Application rate and call booking rate improving quarter over quarter through funnel optimization and copy iteration. - Paid campaigns performing at or below CAC benchmark, with a clear path to reducing that number. - Email campaigns generating measurable pipeline — not just opens and clicks, but booked calls and submitted applications. - Workshop and webinar funnels converting at benchmark or better — 75%+ show-up on paid workshops, 6–10%+ of registrants submitting an application. - Net new Scale & Exit Accelerator enrollments growing from 30/month to 40/month by end of year.