Relou RH

• Develop and lead marketing strategies for the agency's clients; • Plan and monitor paid media campaigns and demand generation activities; • Analyze performance metrics and recommend continuous improvements; • Design strategies for customer acquisition, conversion, and retention; • Monitor campaign results in Meta Ads and Google Ads; • Set priorities and provide direction to the operations team; • Conduct strategic alignments with clients and internal teams; • Identify bottlenecks and growth opportunities for accounts; • Oversee CRM, sales funnels, and commercial processes; • Develop data-driven action plans based on metrics and KPIs; • Lead tests, optimizations, and Growth Marketing initiatives; • Contribute to the development of internal processes and overall operations.

• Write copy for campaigns, product launches, and sales funnels. • Produce content for landing pages, sales pages, emails, blogs, ads, WhatsApp, Telegram, and ManyChat. • Participate in the strategic planning of digital launches, audience research, and the development of big ideas. • Collaborate with marketing and design teams in the creation of campaigns. • Review content, ensure consistency of communication, and apply SEO best practices.

• Conduct strategic sales meetings with qualified leads • Apply consultative selling (SPIN Selling) with depth and clarity • Execute structured follow-ups • Update pipeline and metrics in Pipedrive • Organize tasks and internal communication via ClickUp • Use a dialer for strategic outreach • Complete personal reports and maintain an organized sales routine

• Make outbound calls to companies in English; • Qualify opportunities and schedule meetings for the sales team; • Perform follow-ups according to established processes; • Log all interactions in the CRM and keep information up to date; • Meet targets for contacts, qualification and scheduling; • Prepare daily operation records and reports; • Contribute to continuous improvement of commercial processes.

• Conduct onboarding and guide customers through their journey; • Develop consultative relationships and ensure an excellent customer experience; • Serve as the primary point of contact between the client and internal teams; • Monitor key success and satisfaction metrics; • Identify upsell and cross-sell opportunities in partnership with the sales/commercial team; • Organize follow-up and strategic alignment meetings; • Record information and track action plans in the CRM; • Share insights with internal teams to continuously improve products and processes.

• Lead the agency's performance operation, overseeing the team, clients, KPIs, and deliverables. • Manage and develop professionals across traffic (paid media), design, copywriting, social media, and account/client services. • Establish and monitor management rituals, meetings, one-on-ones, feedback sessions, and action plans. • Monitor performance metrics such as CAC, LTV, ROAS, ROI, CPL, CPA, conversion, and profitability. • Review paid media strategies and provide technical guidance to the team on performance decisions. • Organize processes, reduce bottlenecks, and improve operational productivity. • Participate in strategic client meetings, especially during critical situations or misalignments. • Reduce the founder's dependence on day-to-day operational decisions.

• Manage the client portfolio, ensuring close, strategic relationships; • Lead onboarding, follow-up, and planning meetings; • Understand each client's objectives and align strategies with the internal team; • Monitor performance metrics and present results in a consultative manner; • Identify opportunities for client retention, contract expansion, and new solutions; • Act as the bridge between clients, the operations team, and company leadership; • Anticipate risks, align expectations, and ensure an excellent client experience; • Record action plans, track requests, and ensure continuous account development.

• Plan, structure, and execute content strategies for infoproduct creators. • Develop editorial calendars aligned with commercial objectives and brand positioning. • Create content angles and strategic ideas that consider sales funnels and launch campaigns. • Prepare clear briefs for copywriting and design teams. • Monitor timelines and publications, ensuring consistency and quality of deliverables. • Organize pre-launch, launch, and post-launch content. • Research trends, references, and opportunities to increase reach, authority, and conversion. • Analyze performance metrics and recommend strategic adjustments to optimize results. • Work autonomously in managing requests and coordinating with the team.

• Engage in pipeline management • Conduct strategic follow-ups • Focus on closing sales • Maintain relationships with qualified leads

• Organization and updating of press/media mailing lists • Support in writing and formatting press releases and official statements • Follow-up with media outlets according to strategic guidance • Media clippings and weekly reports • Support in organizing schedules, events, recordings, and interviews • Daily media monitoring (mentions, opportunities, potential issues) • Research on events, story angles, awards, and other visibility opportunities • Support for launches and PR team routines