The Senior Marketing Manager, Growth is responsible for driving qualified lead flow, optimizing the conversion funnel, and turning marketing activity into booked sales conversations and submitted applications. This role owns paid media strategy, email and list marketing, funnel architecture, and conversion copy — ensuring every marketing dollar and every touchpoint moves the right founders closer to becoming Scalable clients. This role operates as the strategic and creative lead across our core acquisition channels, working cross-functionally with a paid media buyer, a revenue operations manager, and a senior content strategist. This role does not execute in isolation. They set strategy, write the copy, and direct execution to ensure that all roads lead to one of two outcomes: an application or a sales conversation. Success in this role is measured by MQL volume, application rate, booked meetings, and net new Scale & Exit Accelerator enrollments. NOTE: This is a hands-on role. You will not inherit a large team, you will build and optimize the system yourself before scaling it with additional hires. Critical Accountabilities - Own the master promotions calendar across all Scalable offers, including paid workshops, webinar campaigns, enrollment windows, and evergreen funnels. Sequence promotions so they don’t collide, keep every team aligned on timing and deliverables, and ensure nothing launches late or half-built. When three campaigns are in motion at once, you’re the one who knows where everything stands. - Manage and grow Scalable's email list (45K newsletter subscribers + 65K house list), treating it as a primary revenue channel, not a broadcast tool. - Write and deploy conversion copy for landing pages, email campaigns, paid workshops, webinar funnels, and sales sequences — ensuring every asset is sharp, founder-resonant, and built to convert. - Architect and optimize the full conversion funnel from traffic source through registration, show-up, application, and booked call — identifying leaks and driving systematic improvements at each stage. - Own paid media strategy in close collaboration with our internal media buyer, directing creative angles, audience targeting, messaging, and budget allocation across a $100K+/month Meta and Google budget. - Direct the Revenue Operations Manager on funnel builds, landing page architecture, and automation logic — providing copy and strategy so they can execute efficiently. - Align with the Senior Content Strategist on conversion messaging, ensuring organic content and paid acquisition tell a consistent story. - Report on key marketing performance metrics in weekly marketing and team lead meetings, using data from the Growth Dashboard and Company Scorecard to drive optimization decisions. - Use HubSpot's lead scoring system to track, qualify, and improve lead quality through the MQL pipeline. What Success Looks Like - A consistent, growing pipeline of MQLs entering the sales team's queue each week. - Application rate and call booking rate improving quarter over quarter through funnel optimization and copy iteration. - Paid campaigns performing at or below CAC benchmark, with a clear path to reducing that number. - Email campaigns generating measurable pipeline — not just opens and clicks, but booked calls and submitted applications. - Workshop and webinar funnels converting at benchmark or better — 75%+ show-up on paid workshops, 6–10%+ of registrants submitting an application. - Net new Scale & Exit Accelerator enrollments growing from 30/month to 40/month by end of year.

ABOUT CLEARLY Clearly is a mental health marketplace with a strong B2C core. We have built a solid business across Ukraine, Poland, and Spain, with Spain currently being our priority and fastest-growing market. At the same time, we are not just scaling what already works. We are always rethinking how this category should evolve — combining marketplace dynamics, product innovation, and AI to build a scalable and sustainable mental health ecosystem. Our focus now: - strengthening unit economics in core markets - scaling Spain and selected new markets - testing new growth approaches and revenue models - building competitive advantage through product and technology THE ROLE: GROWTH ARCHITECT This is a business-critical role responsible for unlocking Clearly's next stage of growth — primarily through product, technology, and new business models, and then through marketing and other channels. This is a new role for Clearly. We are looking for someone who specializes in exactly this field with deep growth experience and a genuine growth mindset. KEY RESPONSIBILITIES Growth Strategy & New Growth Directions - Own and continuously refine Clearly's growth strategy, with a focus on new client and new product acquisition - Identify and validate new revenue streams, business models, and growth directions - Define how the business scales, primarily through product innovation, technology, and marketplace mechanics, and then through marketing and other levers - Own unit economics (CAC, LTV, payback) for new launches, new growth instruments, and experiments - Maintain a clear view of forecasting and ROI across growth initiatives Product, Tech & AI as Primary Growth Levers - Work closely with Product and Tech to identify and unlock growth opportunities within the product - Translate product and technology capabilities into concrete growth hypotheses and experiments - Drive initiatives around personalization, matching quality, retention loops, and engagement - Identify where AI can unlock meaningful improvements in acquisition, retention, or monetization - Ensure new features and innovations have clear business impact - Leverage product and tech advantages to support expansion into new markets (in close collaboration with the Expansion team) Business Model Innovation - Explore and test new business models that can drive growth beyond the current marketplace structure - Evaluate pricing, packaging, and monetization strategies as growth levers - Design experiments to validate new models before scaling them - Own P&L tracking for new business models and growth experiments Experimentation & Growth Loops - Build a culture of structured experimentation across product, channels, and business models - Design and run A/B tests across acquisition, product, pricing, and retention - Identify and scale growth loops (referrals, reactivation, supply-side improvements) - Develop a deep understanding of funnel performance, attribution, and cohort behavior Cross-Functional Alignment - Align Product, Tech, Marketing, and Supply teams around shared growth priorities during growth stages - Build strong feedback loops between customer insights, product decisions, and growth strategy - Ensure consistent execution across teams - Turn strategy into fast, structured execution, without duplicating responsibilities of existing team leads Team & Leadership - Build and lead a high-performing growth team (analysts, marketers, growth engineers, ops) - Hire and develop strong operators with both analytical and strategic thinking - Set clear priorities and maintain high execution standards - Foster a culture of ownership, speed, and accountability REQUIREMENTS Experience - 5+ years in growth, strategy, or general management roles in marketplaces, SaaS, or similar environments - Proven track record of scaling B2C businesses with ownership over results - Strong understanding of product-led growth and how technology can drive acquisition and retention - Experience designing and validating new growth directions or business models - Experience working with unit economics (CAC, LTV, payback) in the context of new launches and experimentation - Experience working closely with product and engineering teams Analytics & Thinking - Strong analytical mindset with hands-on experience in funnel analysis, cohorts, and experimentation - Ability to turn data into decisions and prioritize effectively - Experience with tools like GA4, Mixpanel, Looker, or similar (SQL is a plus) Mindset & Execution - Founder-level ownership and ability to operate in ambiguity - Strong cross-functional leadership skills - Fast decision-making and structured thinking - Comfortable challenging assumptions and proposing new approaches - Focused on outcomes, not activity - Genuine interest in mental health and building meaningful products Language - English: C1+ - Spanish is a strong plus WHAT WE OFFER - Competitive compensation with performance-based bonuses - Equity or long-term incentive aligned with company growth - Direct work with founders and fast decision-making cycles - High-impact role with real ownership - Remote-first setup with flexibility - Opportunity to build a category-defining mental health platform

Growth Specialist Codekeeper is looking for a methodical, data-driven, and proactive Growth Specialist to accelerate our global expansion. You bring a strong command of modern web marketing strategies - including inbound and outbound campaigns, SEO, SEA, marketing automation, and continuous performance optimization. You thrive in a fast-paced environment, enjoy working with data, and know how to translate structured execution into measurable growth. If you’re motivated by building scalable marketing engines and delivering clear, trackable impact, this role is for you. We’re accepting applications over the next two months and will close the position as soon as we find the right match - so we encourage you to apply early. About the Role As a Growth Specialist, you will work across multiple projects that drive lead generation, campaign performance, and product visibility. You’ll be responsible for researching, planning, executing, and analyzing marketing initiatives, while collaborating closely with our Sales and Product teams. You'll manage campaigns end-to-end, from concept and setup to optimization and reporting, while ensuring a consistent and compelling brand experience. In our dynamic marketing environment, there’s always something happening, and there are plenty of opportunities to jump in, take ownership, and make a meaningful impact. What You’ll Be Doing Innovate and Drive Growth - Manage and optimize SEO and SEA initiatives - Plan, launch, and improve paid ad campaigns (Google Ads, Microsoft Ads, etc.) - Develop and manage landing pages aligned to campaign goals - Create and refine CTAs across channels - Build and execute email marketing flows (automations, drips, transactional, mass) - Manage social media campaigns focused on lead generation and awareness - Contribute to content creation for growth initiatives (ads, LP copy, nurture emails) Analyze and Improve - Track campaign performance, conversions, and ROI - Analyze marketing metrics to identify opportunities for growth - Test, measure, and iterate using data-driven insights Collaborate and Execute - Work closely with Sales to align messaging and improve lead quality - Ensure cohesive brand representation across campaigns and platforms - Communicate project progress clearly with internal stakeholders Resolve and Propel - Identify bottlenecks or performance issues and propose actionable solutions - Make pragmatic decisions to keep campaigns moving and goals on track Deliver Excellence - Ensure all growth initiatives meet deadlines, stay within scope, and deliver measurable impact - Maintain high standards of quality in all assets, campaigns, and reports Why Codekeeper? Codekeeper was founded by tech industry professionals to revolutionize software escrow for the cloud era. We offer state-of-the-art disaster recovery and escrow solutions that mitigate third-party risks for businesses worldwide. As a remote-first company with a central office in The Hague, we prioritize a healthy, resilient organization and a strong, supportive culture. What You Can Expect - Passionate, fun-loving colleagues - Startup mindset with room to grow and take ownership - Regular team activities and gatherings - Comprehensive onboarding with a structured ramp-up period - Open communication and direct, constructive feedback - A chance to excel in your career and make a meaningful impact About You - Strong understanding of digital marketing, growth, and performance channels - Skilled in SEO, SEA, lead generation, and campaign optimization - Data-driven mindset with the ability to translate insights into action - Excellent communication and collaboration skills - Highly organized with strong analytical and strategic thinking - Able to work pragmatically using available tools (e.g. writing smart ChatGPT prompts) - Comfortable working cross-functionally with Sales, Design, Product, and Leadership Additional Requirements - 3+ years of experience in growth, advertising, or digital marketing - Experience with HubSpot, Google Ads, Microsoft Ads, and Figma - Familiarity with Zapier is a plus - Fluent in English (written and verbal) - Strong organizational skills and ability to prioritize effectively - A preference for pragmatism over idealism Additional Info Job Location: Remote (#LI-Remote) Join us to shape the future of software escrow! How to Apply Please send an application that speaks directly to how you would like to fill this role. There are no right answers or expectations — show us how you see your place in Codekeeper’s future, and how we can support your professional growth. Address some of the work we do. Introduce yourself as a colleague. You may apply in English or Dutch

• Produce marketing assets yourself: social graphics, campaign visuals, email creative, presentation decks, graphic banners, posters, infographics, one-pagers, digital ads, short-form videos, video editing, and other creative content development • Write and edit copy across all formats — blogs, case studies, social posts, email, LinkedIn newsletter, web pages, campaign collateral, and sales enablement content, as required • Own the content calendar and ensure all activity is planned, produced, and published on time • Maintain a consistent brand voice and visual identity across every channel and touchpoint • Identify content and creative gaps and bring proactive ideas that connect to business goals • Use AI tools and smart workflows to maintain quality at pace • Support with planning and executing integrated marketing campaigns from brief to delivery — you own the full cycle, not just one part of it • Write ad copy and build creative assets for Meta and other paid channels; manage basic campaign setup and performance monitoring • Set up campaign tracking and ensure all campaign activity is correctly tracked/tagged for reporting • Analyse campaign performance, draw out the insight, and apply it to the next one • Produce clear post-campaign reports that demonstrate measurable impact • Own 50% of organic social across LinkedIn and other relevant platforms • Plan, produce, and schedule content — you're writing the copy and making the assets, with some support from the rest of the marketing team • Monitor community engagement and respond to comments • Report on performance with genuine insight into what's working and why • Co-own the management of CMS content updates — new pages, copy edits, blog publishing • Build landing pages for campaigns, ensuring copy, creative, and tracking are all correct • Liaise with the web agency on development work — brief, review, and sign off • Contribute to CRO thinking and flag UX / tech issues as you spot them • Provide content and creative support around the events programme and help with on-the-day coordination as/when needed • Support the testing and validation of new propositions, audiences, and market opportunities through structured campaigns and content, contributing to product and go-to-market development • Pick up broader marketing projects as the team and business grow