• Own: Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budget • Support: Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement • Collaborate with: Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attribution • Improve: Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboards • Advocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value

• Responsible for strategically expanding the organization's network of constituents and partners. • Focus on growing member institutions, state partnerships, and the pipeline of students engaging with Common App. • Identify and cultivate new markets such as community colleges and regional state institutions. • Establish student reach partnerships with organizations such as school districts and CBOs of national scope. • Broaden reach to learner populations like community college students, transfer students, and independent learners. • Strategically advance growth in target markets and audiences, expanding constituent network. • Pursue this work in close partnership with Marketing, Strategy & Business Development, and Product Strategy.

Employee Applicant Privacy Notice Who we are: Shape a brighter financial future with us. Together with our members, we’re changing the way people think about and interact with personal finance. We’re a next-generation financial services company and national bank using innovative, mobile-first technology to help our millions of members reach their goals. The industry is going through an unprecedented transformation, and we’re at the forefront. We’re proud to come to work every day knowing that what we do has a direct impact on people’s lives, with our core values guiding us every step of the way. Join us to invest in yourself, your career, and the financial world. Role Summary We are looking for a visionary strategist to bridge the gap between our Home Loans products and the modern consumer. You will be the architect of our social selling engine, empowering our Loan Originators to become digital influencers while elevating our institutional brand at major industry events. This is not a "behind-the-scenes" role; you are a brand ambassador who uses data-driven market insights to build consumer confidence and drive loan volume. Key Responsibilities - Social Selling Leadership: Design and lead the overarching social selling strategy for the Home Lending division to increase lead generation and referral partnerships. - Loan Originator Branding: Consult directly with Loan Originators to build their personal brands, optimize their social presence (LinkedIn, Instagram, etc.), and ensure their digital footprint aligns with bank compliance and brand standards. - Omnichannel Presence: Develop the strategy for Home Loans’ physical and digital presence, including high-impact conference activations and proprietary hosted brand events. - Growth Strategy & Education: Execute campaigns aimed at building brand awareness and "Consumer Confidence"—translating complex mortgage concepts into digestible, educational content that empowers first-time and seasoned homebuyers. - Market Intelligence: Conduct deep-dive market research and competitor analysis to identify target demographics and emerging market trends, ensuring our sales strategy remains ahead of the curve. - Brand Ambassadorship: Serve as a Subject Matter Expert (SME) and the "face" of the Home Loans brand in public forums and internal stakeholder meetings. Candidate Profile & Core Competencies - Experience: 5+ years in Marketing, Sales Enablement, or Brand Strategy (preferably within Financial Services or Real Estate). - Technical Savvy: Deep understanding of social media algorithms, CRM integration, and digital marketing analytics. - Strategic Storyteller: A proactive professional who can translate complex market data into compelling narratives that resonate with modern homebuyers. - Influencer Coach: Proven ability to consult with and mentor high-performing sales professionals, helping them translate their expertise into a credible and compliant digital brand. - Analytical Mindset: Comfortable using market research and consumer insights to drive decision-making and pivot strategies in a fluctuating interest-rate environment. - Communication Excellence: Exceptional public speaking and executive-level writing skills, with the ability to navigate the nuances of a highly regulated financial environment. - Cross-Functional Collaborator: Adept at working across Sales, Marketing, and Compliance teams to ensure brand consistency and regulatory adherence. Compensation and Benefits The base pay range for this role is listed below. Final base pay offer will be determined based on individual factors such as the candidate’s experience, skills, and location. To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi page! SoFi provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion (including religious dress and grooming practices), sex (including pregnancy, childbirth and related medical conditions, breastfeeding, and conditions related to breastfeeding), gender, gender identity, gender expression, national origin, ancestry, age (40 or over), physical or medical disability, medical condition, marital status, registered domestic partner status, sexual orientation, genetic information, military and/or veteran status, or any other basis prohibited by applicable state or federal law. The Company hires the best qualified candidate for the job, without regard to protected characteristics. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. New York applicants: Notice of Employee Rights SoFi is committed to an inclusive culture. As part of this commitment, SoFi offers reasonable accommodations to candidates with physical or mental disabilities. If you need accommodations to participate in the job application or interview process, please let your recruiter know or email accommodations@sofi.com. Due to insurance coverage issues, we are unable to accommodate remote work from Hawaii or Alaska at this time. Internal Employees If you are a current employee, do not apply here - please navigate to our Internal Job Board in Greenhouse to apply to our open roles.

Company: French Florist Location: Remote Reports To: Chief Marketing Officer (CMO) About French Florist At French Florist, we are not just selling flowers; we are building a category-defining lifestyle brand. As a fast-growing, "mass-premium" franchise, we combine breathtaking floral artistry with a seamless, modern digital experience. We are on a mission to scale to 200+ units nationwide, bringing our signature “aesthetic authority” and unforgettable customer experiences to communities across the country. To help fuel this massive growth, we are looking for a highly strategic, data-driven, and brand-conscious Director of Performance and Growth Marketing. The Role The Director of Performance and Growth Marketing will be the primary architect of our digital revenue engine. You will own the full-funnel customer journey: from the first ad they see, to the frictionless experience on our website, to the personalized emails that keep them coming back. You will oversee a robust digital paid media strategy, manage top-tier agency partners, collaborate closely with our Technology team to drive site conversions, and lead our CRM and loyalty initiatives. If you are passionate about scaling franchise systems, love digging into the data, and understand that performance marketing must still look and feel "premium," this is the role for you. Key Responsibilities 1. Customer Acquisition and Paid Media Management - Own the Paid Media Engine: Oversee all digital paid media channels with a heavy emphasis on Paid Search (Google Ads) and Paid Social (Meta, TikTok, Pinterest). - Agency Leadership: Manage and direct our external Performance Marketing agencies, ensuring they are hitting strict CAC, ROAS, and overall revenue targets while adhering to our brand guidelines. - Franchise Enablement: Develop scalable digital acquisition playbooks ("Marketing as a Service") that can be rolled out to new franchise locations to ensure rapid, profitable local growth with our agencies. 2. Conversion Rate Optimization (CRO) and Site Experience - The “Digital Shelf”: Partner with our Technology and Product teams to continuously optimize the French Florist website. - Frictionless Premium: Design and execute a rigorous A/B testing roadmap for landing pages, checkout flows, and product merchandising to lift conversion rates without sacrificing our “mass premium” aesthetic. - Data Translation: Turn site analytics into actionable product and tech roadmap requests, ensuring we are constantly removing barriers to purchase. 3. CRM, Retention, and Loyalty - Beyond the Transaction: Build the strategies that move customers from one-time buyers to lifelong brand advocates. - Lifecycle Marketing: Oversee our Email and SMS marketing channels (e.g. Klaviyo), building automated, highly personalized flows for onboarding, win-backs, and seasonal gifting. - Loyalty and Lifetime Value: Spearhead the development and optimization of a world-class customer loyalty program designed to increase repeat purchase frequency and maximize Lifetime Value. What You Bring to the Team - Experience: 8+ years of experience in Performance and Growth Marketing within an e-commerce, retail, or franchise environment. - Domain Expertise: Deep technical understanding of Paid Search, Paid Social, and CRM platforms. You know what "good" looks like when auditing an agency's ad account. - Analytical Rigor: Highly proficient in Google Analytics and data visualization tools. You make decisions based on data, not guesses. - Cross-Functional Leadership: A proven track record of partnering successfully with Technology, Creative, and Operations teams to get campaigns out the door and site updates pushed live. - The "Mass Premium" Mindset: You understand that direct-response tactics can’t compromise brand equity. You know how to drive urgency and conversion while maintaining an elevated, luxurious brand voice. - Franchise or Multi-Unit Experience (Preferred): Prior experience navigating a franchise, dealer network, or highly distributed business model is a major plus. You understand the unique dynamics of balancing a “mass premium” national brand with localized performance, and you know how to build "Marketing as a Service" playbooks that empower local operators to win in their specific markets. Why Join Us? You will be joining at the ground level of a major national expansion. You will have a front-row seat to building a 50+ year legacy brand, the budget to make a massive impact, and a culture that values high integrity, continuous learning, and having "skin in the game." Benefits and Compensation: - Base Salary: $140K-$170K per year - Annual Bonus: 20% of Base Salary - Long-Term Equity: Standard Grant - Paid time off + professional development stipend - Unlimited access to flowers and moments that move you