Chisquares

• Serve individuals, families, small businesses, brokers, and internal teams through clear, credible, and compelling content • Be responsible for building and leading a multi-channel content strategy that supports brand trust, organic growth, and the full customer journey • Directly impact how people discover, understand, and engage with affordable, accessible healthcare • Leverage AI tools to support content creation and iteration while applying strong editorial judgment and proven copywriting frameworks. • Own the comprehensive content strategy across website, blog, email, newsletters, social media, and long-form resources • Support Marketing, sales, and customer success teams with content that educates, builds trust, and supports every stage of the funnel • Collaborate with the Director of Growth Marketing, Direct Response Copywriter/Strategist, SEO partners, design, product, sales, and customer success teams • Improve brand consistency, organic traffic, inbound leads, and audience engagement through high-quality, SEO-informed content • Advocate for clear, human storytelling that makes healthcare easier to understand and positions Redirect Health as a trusted voice

• Own: Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budget • Support: Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement • Collaborate with: Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attribution • Improve: Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboards • Advocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value

• Own: Paid acquisition strategy across Meta, Google, and emerging platforms, managing a ~$100K/month budget • Support: Full-funnel growth initiatives across traffic, conversion, nurture, and sales enablement • Collaborate with: Product, Sales, Customer Success, and Marketing Operations to ensure aligned messaging and accurate attribution • Improve: Visibility into CAC, LTV, ROAS, and funnel performance through clear, actionable dashboards • Advocate for: A data-driven, customer-first approach that balances growth, efficiency, and long-term value