Title: Marketing Web Platform & Analytics Analyst Location: Tampa, FL United States - Job Identification213084 - Job CategoryMarketing, Communications & Public Relations - Job ScheduleFull time - Job ShiftDay - Salary RangeSenior Analyst-50,000-100,000-USD - Featured OpportunitiesYes - FLSA StatusNon Exempt Job Description: Are you ready to make an impact at DTCC? Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets. We're committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact. We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve. Pay and Benefits: - Competitive compensation, including base pay and annual incentive - Comprehensive health and life insurance and well-being benefits, based on location - Pension / Retirement benefits - Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being. - DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee). The Impact you will have in this role: We are seeking a curious, analytically driven Senior Digital Marketing Analyst to support and continuously improve our website and digital experiences, while helping design, operate, and scale AI‑driven marketing and analytics capabilities. This role operates at the intersection of website operations, AI‑enabled insights, experimentation, and performance measurement. The Senior Digital Marketing Analyst ensures our digital experiences run smoothly day to day, while also contributing to more intelligent personalization, testing strategies, and AI‑powered decision support across digital channels. This role partners closely with marketing, analytics, and technology teams to translate data and system capabilities into actionable insights and measurable impact. While familiarity with coding concepts is beneficial, success depends on strong analytical thinking, understanding of data structures, workflows, and system integrations, and the ability to connect insights across platforms rather than writing production code. Your Primary Responsibilities: - Support day‑to‑day website operations, including processing tickets for content, layout, and configuration updates while ensuring adherence to standards, processes, and QA requirements. - Coordinate website changes across UX, marketing, and technology teams to deliver a consistent, high‑quality experience across pages, journeys, and audiences. - Design, configure, and support AI‑powered agents that enable performance reporting, insight generation, audience and content recommendations, and optimization support. - Translate business needs into clear AI logic, prompts, workflows, and decision rules, and document agent inputs, outputs, and behaviors. - Design and support A/B testing and personalization experiments, partnering with UX and marketing teams to define hypotheses, success metrics, and test plans. - Measure experiment results and communicate insights, outcomes, and recommendations clearly to stakeholders - Analyze digital performance across web and related channels to identify trends and improvement opportunities. - Build and maintain dashboards and reports that transform data into actionable insights. - Support audience segmentation using behavioral, intent, and engagement signals to improve targeting and experiences. - Identify opportunities to improve user journeys, conversion, and engagement through data and experimentation. - Partner closely with marketing, UX, analytics, and technology teams, bridging technical concepts and business needs. - Stay current on AI, digital experience optimization, and analytics tools and trends. NOTE: The Primary Responsibilities of this role are not limited to the details above. Qualifications: - Minimum 3 years of related experience - Bachelor's degree preferred or equivalent experience Talents Needed for Success: - Background in digital marketing, web analytics, or digital operations, with a strong analytical and data driven mindset. - Understanding digital experience fundamentals such as funnels, journeys, conversion, experimentation, and personalization. - Ability to think in logic and workflows (if/then rules, decision trees, automation concepts) rather than heavy coding. - Interest in AI enabled tools and experience with analytics, reporting, experimentation, or low code/no code platforms. - Strong communication skills to translate insights and technical concepts for non-technical stakeholders. The salary range is indicative for roles at the same level within DTCC across all US locations. Actual salary is determined based on the role, location, individual experience, skills, and other considerations. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

• Data processing in Excel • Manually approving calls on an internal tool • Monitoring the call dashboard and taking appropriate actions • Escalating any technical issues to the relevant stakeholders and raising red flags if any

• The Marketing Data Analyst will manage and optimize strategies to bring customers back, especially those who have shown initial interest but may not have completed a desired action. • Increase customer retention, drive repeat business, and move prospects through the sales funnel effectively. • Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improves profitable growth. • Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation. • Provides analytic and operational support for plans to implement user-centered, advanced analytical solutions to strategic business problems. • Key ownership areas may include market and competitive intelligence, user-centered solutions and implementation of advanced analytics projects; and support of strategy, planning and visioning. • Executes against project plans or agile user stories on time and effectively communicates the status of analytical solutions to key stakeholders. • Supports business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. • Researches market and competitive intelligence to drive strategy and identifies opportunities for innovation and advanced analytical solutions.

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Sr. Marketing Analyst is responsible for transforming complex marketing, customer, and product performance data into actionable insights that inform strategic decisions across the organization. This role partners closely with marketing, sales, finance, and product teams to optimize campaigns, improve targeting, and identify growth opportunities. The Sr. Marketing Analyst reports to the Manager, Marketing Analytics and is expected to demonstrate advanced analytical capability, business acumen, and strong data storytelling skills. - Analyze complex, multi‑source marketing datasets to identify trends, patterns, and optimization opportunities. - Build advanced dashboards, reports, and data visualizations to support cross-functional insights and KPI reporting. - Support campaign optimization by evaluating channel performance, attribution paths, and customer behavior. - Develop predictive models and statistical analyses to forecast outcomes and improve marketing ROI. - Refine and maintain customer segmentation models based on demographics, behavior, and lifecycle insights. - Partner with marketing leadership to develop data-driven targeting strategies and personalization frameworks. - Conduct competitive and market analysis to guide strategic planning. - Present analytical findings to leadership with clear recommendations aligned to business goals. - Ensure data quality, documentation, and best practices across reporting environments. - Collaborate with analytics engineers and IT teams on data infrastructure improvements. - Mentor junior analysts on analytical techniques, tools, and best practices. - Other duties as assigned. What You Bring to the Table: - 3+ years of experience in marketing analytics, business intelligence, or related data-driven roles. - Experience with data visualization tools (Power BI, Tableau, or similar). - Experience in telecommunications or subscription-based services is a plus. - Strong proficiency in SQL; experience with Python or R preferred. - Ability to interpret complex datasets and translate findings into actionable business recommendations. - Excellent communication and presentation skills. - High attention to detail with a hands-on, problem-solving approach. - Strong understanding of digital marketing metrics, attribution, segmentation, and customer journey analysis. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. Education: - High school diploma or equivalent required - Bachelor’s or Master’s degree in Marketing Analytics, Business Analytics, Statistics, Data Science, or related field a plus. We're Proud to Offer a Comprehensive Benefits Package Including: - 401k retirement plan, with employer match - Insurance options including: medical, dental, vision, life and STD insurance - Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization - Floating Holiday: 40 hours per year - Paid Holidays: 7 days per year - Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws - Tuition reimbursement program - Employee discount program *Benefits listed above are for regular full-time position Base Compensation: The base compensation range for this position is $75,000 - $115,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities. Our Mission Statement: * Take care of our customers * Take care of each other * Do what we say we are going to do * Have fun Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business. FCO (For San Francisco Candidates only): Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. CCPA Employee Privacy Policy (For California Candidates Only): https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf