• The Marketing Data Analyst will manage and optimize strategies to bring customers back, especially those who have shown initial interest but may not have completed a desired action. • Increase customer retention, drive repeat business, and move prospects through the sales funnel effectively. • Responsible for developing business segment, function, and process knowledge, an understanding of business-area data and advanced analytics to successfully implement solutions that improves profitable growth. • Provides collaborative support for planning, development, testing, implementation, and monitoring predictive or prescriptive analytics solutions to strategic business problems and drive home future innovation. • Provides analytic and operational support for plans to implement user-centered, advanced analytical solutions to strategic business problems. • Key ownership areas may include market and competitive intelligence, user-centered solutions and implementation of advanced analytics projects; and support of strategy, planning and visioning. • Executes against project plans or agile user stories on time and effectively communicates the status of analytical solutions to key stakeholders. • Supports business objectives for acquisition, retention, cross-selling, profitability, and agency development by assisting in advanced analytic projects. • Researches market and competitive intelligence to drive strategy and identifies opportunities for innovation and advanced analytical solutions.

Astound is a leading provider of internet, WiFi, mobile, and TV services, dedicated to connecting communities and empowering lives through innovative technology. We also keep businesses connected with dependable fiber infrastructure and internet solutions backed by award-winning service, helping organizations thrive in an increasingly connected world. At the forefront of digital transformation, we continuously evolve our offerings to meet the dynamic needs of our customers—delivering reliable connectivity and groundbreaking digital experiences. Our commitment to excellence extends beyond infrastructure. We invest in our people through personalized training, coaching, and a supportive work environment that fosters growth and opportunity. Employees are empowered to represent a superior telecommunications company while making a meaningful impact in the communities we serve. We offer a robust benefits package that includes rewards, recognition programs, and employee discounts—ensuring our team members are supported in both their professional and personal journeys. At Astound, we believe in creating astounding possibilities for everyone, everywhere. A Day in the Life of the The Sr. Marketing Analyst is responsible for transforming complex marketing, customer, and product performance data into actionable insights that inform strategic decisions across the organization. This role partners closely with marketing, sales, finance, and product teams to optimize campaigns, improve targeting, and identify growth opportunities. The Sr. Marketing Analyst reports to the Manager, Marketing Analytics and is expected to demonstrate advanced analytical capability, business acumen, and strong data storytelling skills. - Analyze complex, multi‑source marketing datasets to identify trends, patterns, and optimization opportunities. - Build advanced dashboards, reports, and data visualizations to support cross-functional insights and KPI reporting. - Support campaign optimization by evaluating channel performance, attribution paths, and customer behavior. - Develop predictive models and statistical analyses to forecast outcomes and improve marketing ROI. - Refine and maintain customer segmentation models based on demographics, behavior, and lifecycle insights. - Partner with marketing leadership to develop data-driven targeting strategies and personalization frameworks. - Conduct competitive and market analysis to guide strategic planning. - Present analytical findings to leadership with clear recommendations aligned to business goals. - Ensure data quality, documentation, and best practices across reporting environments. - Collaborate with analytics engineers and IT teams on data infrastructure improvements. - Mentor junior analysts on analytical techniques, tools, and best practices. - Other duties as assigned. What You Bring to the Table: - 3+ years of experience in marketing analytics, business intelligence, or related data-driven roles. - Experience with data visualization tools (Power BI, Tableau, or similar). - Experience in telecommunications or subscription-based services is a plus. - Strong proficiency in SQL; experience with Python or R preferred. - Ability to interpret complex datasets and translate findings into actionable business recommendations. - Excellent communication and presentation skills. - High attention to detail with a hands-on, problem-solving approach. - Strong understanding of digital marketing metrics, attribution, segmentation, and customer journey analysis. - Ability to manage multiple projects and meet deadlines in a fast-paced environment. Education: - High school diploma or equivalent required - Bachelor’s or Master’s degree in Marketing Analytics, Business Analytics, Statistics, Data Science, or related field a plus. We're Proud to Offer a Comprehensive Benefits Package Including: - 401k retirement plan, with employer match - Insurance options including: medical, dental, vision, life and STD insurance - Paid Time Off/Vacation: Starting at 80 hours per year, and increases based on tenure with the organization - Floating Holiday: 40 hours per year - Paid Holidays: 7 days per year - Paid Sick Leave: Astound allows a number of paid sick hours per calendar year and varies based on state and/or local laws - Tuition reimbursement program - Employee discount program *Benefits listed above are for regular full-time position Base Compensation: The base compensation range for this position is $75,000 - $115,000 plus opportunities for benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to location, relevant skills, experience, and capabilities. Our Mission Statement: * Take care of our customers * Take care of each other * Do what we say we are going to do * Have fun Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business. FCO (For San Francisco Candidates only): Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. CCPA Employee Privacy Policy (For California Candidates Only): https://www.astound.com/wp-content/uploads/2023/09/CCPA-Employee-Privacy-Notice.pdf

• deliver insights and identify new opportunities in line with the campaigns in our current Lifecycle Marketing (LCM) Roadmap • responsible for analysing the impact of LCM initiatives on key metrics such as AOV, LTV, retention, re-order rates, compounding customer value and customer behaviour trends • optimising and informing future lifecycle strategies based on evaluating the impact they have on changing customer behaviour

• Analyze paid marketing campaigns across multiple channels, regions, creatives • Build regular reports and provide ad-hoc analytics on marketing effectiveness (CAC, ROI, LTV, attribution). • Connect marketing data with product metrics to measure the true business impact of campaigns. • Monitor marketing funnel health and detect anomalies or drops in performance. • Collaborate with product analysts, marketers, and data engineers to improve data pipelines and tracking. • Provide actionable insights and recommendations to optimize campaigns and budget allocation.