• Cultivate rapport and foster positive professional relationships with customers and clients. • Source potential sales leads and gather their contact information from diverse channels (e.g., social media, client referrals, events, online platforms, etc.). • Collaborate with the sales and marketing team to engage and integrate leads into impactful campaigns. • Establish and manage a sales prospecting database or CRM system, ensuring the accuracy of all details. • Follow up with leads via email, SMS, and phone calls to maintain communication and facilitate progress. • Conduct research on market trends, customer preferences, and industry benchmarks. • Formulate and implement criteria to assess lead quality and monitor conversion rates. • Attend to miscellaneous tasks as needed.

Our story Strada is a people, payroll, and technology leader that simplifies international workforce management. Across 180 countries, Strada designs and delivers people-first solutions powered by cloud-based technology that help organizations grow and enable workforces to perform at their best. To learn more about us, visit stradaglobal.com Job Title: Senior Manager, Demand Generation Location: Virtual Job type: Full-Time Job summary: The Senior Manager of Demand Generation leads the development and execution of global campaigns that drive brand awareness and generate demand. The role oversees a team of campaign managers and an ABM manager, guiding strategy, execution, and optimization of integrated marketing programs. It involves close collaboration with cross-functional teams including product marketing, digital, creative, field marketing, and sales, to ensure campaigns are localized effectively and activated across key markets. Key responsibilities: Leadership & Team Management - Lead and mentor a team of campaign managers and an ABM manager, fostering a high-performance culture focused on innovation, accountability, and results. - Oversee team workflows, capacity planning, and development to ensure timely and effective campaign delivery. Strategic Campaign Development - Own the end-to-end development of integrated, multi-channel campaigns aligned to strategic priorities and target audiences. - Collaborate with product marketing and strategy teams to shape messaging platforms, content narratives, and campaign themes. - Partner with creative, digital, events, social media, and communications teams to bring campaigns to life across channels. Cross-Functional & Field Marketing Collaboration - Work closely with Field Marketing to ensure global campaigns are localized and activated effectively in regional markets. - Coordinate with internal and external stakeholders, including sales, partner marketing, and third-party agencies, to ensure campaign alignment and execution. Campaign Execution & Optimization - Manage campaign setup, execution, and monitoring across marketing systems including Salesforce, Hubspot, Demandbase and others. - Track campaign performance and effectiveness, providing insights and recommendations for optimization, long-tail strategies, and future enhancements. - Communicate campaign progress, performance, and key assets to internal stakeholders including sales, product marketing, and executive leadership. Planning & Reporting - Develop and manage campaign project plans, schedules, and deliverables. - Monitor progress toward quarterly and annual goals, adjusting strategies as needed to stay aligned with company objectives. - Lead monthly, quarterly and annual reporting on campaign impact, pipeline contribution, and ROI. Skills & competencies: - Proven experience leading global demand generation or campaign teams in a B2B environment - Deep understanding of integrated marketing strategy, funnel dynamics, and campaign orchestration - Strong leadership and team development capabilities - Excellent cross-functional collaboration and stakeholder management skills - Strategic thinker with hands-on experience in campaign execution and optimization - Proficient in marketing systems including Salesforce, Hubspot and Demandbase. - Analytical mindset with experience in performance tracking and reporting - Clear and confident communicator, both written and verbal - Comfortable working in a fast-paced, matrixed environment across global teams Benefits: We offer programs and plans for a healthy mind, body, wallet and life because it’s important our benefits care for the whole person. Options include a variety of health coverage options, wellbeing and support programs, retirement, vacation and sick leave, maternity, paternity & adoption leave, continuing education and training as well as a number of voluntary benefit options. By applying for a position with Strada, you understand that, should you be made an offer, it will be contingent on your undergoing and successfully completing a background check consistent with Strada’s employment policies. Background checks may include some or all the following based on the nature of the position: SSN/SIN validation, education verification, employment verification, and criminal check, search against global sanctions and government watch lists, credit check, and/or drug test. You will be notified during the hiring process which checks are required by the position. Our commitment to diversity and inclusion: Strada is committed to diversity, equity, and inclusion. We celebrate differences and believe in fostering an environment where everyone feels valued, respected, and supported. We know that diverse teams are stronger, more innovative, and more successful. At Strada, we welcome and embrace all individuals, regardless of their background, and are dedicated to creating a culture that enables every employee to thrive. Join us in building a brighter, more inclusive future. Diversity policy statement: Strada is an Equal Employment Opportunity employer and does not discriminate against anyone based on sex, race, colour, religion, creed, national origin, ancestry, age, physical or mental disability, medical condition, pregnancy, marital or domestic partner status, citizenship, military or veteran status, sexual orientation, gender, gender identity or expression, genetic information, or any other legally protected characteristics or conduct covered by federal, state or local law. In addition, we take affirmative action to employ and advance in the employment of qualified minorities, women, disabled persons, disabled veterans and other covered veterans. Strada provides reasonable accommodations to the known limitations of otherwise qualified employees and applicants for employment with disabilities and sincerely held religious beliefs, practices and observances, unless doing so would result in undue hardship. Applicants for employment may request a reasonable accommodation/modification by contacting his/her recruiter. Authorization to work in the employing country: Applicants for employment in the country in which they are applying (Employing Country) must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the Employing Country and with Strada. Note, this job description does not restrict management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units. We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization. DISCLAIMER: Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units. .

• Conduct market research to identify potential customers and industries. • Utilize various channels, including online research and networking, to identify and qualify leads. • Collaborate with the marketing team to create and execute targeted lead generation campaigns. • Utilize digital marketing tools, social media, and other channels to attract and engage potential clients. • Initiate contact with potential leads through cold calling and personalized outreach efforts. • Clearly communicate the value proposition of our products/services to potential clients. • Analyze data to evaluate the success of lead generation campaigns. • Prepare regular reports on lead generation activities, providing insights for continuous improvement. • Work closely with the sales and marketing teams to align lead generation efforts with overall business objectives. • Provide feedback on the quality of leads and adjust strategies accordingly.

• You will be the key generator of new leads for our sales team. • You will need to increase our lead generation volume and quality, in a sustainable and scalable way. • Your role will be to define and implement the best tactics and hacks to get there. • You will create, plan, monitor marketing campaigns and decide to scale or kill them, until we reach the right volume and quality. • You will work hand in hand with our Content Marketeer. • We need you to be analytical, and able to put relevant reporting in place to make data-driven decisions, and adapt our strategy when needed. • We need you to be curious, creative and eager to learn, in order to challenge and test new tools, technologies, campaigns, channels permanently. • You should ideally have previous experience in growth hacking. • You have to be hands-on, but also be able to look at our growth from a distance and take strategic decisions.