Starfish

• Develop and execute performance marketing campaigns across multiple channels, including search, social, display, and affiliate marketing. • Analyze campaign performance metrics and identify opportunities for optimization to enhance efficiency and effectiveness. • Generate detailed reports on campaign performance, presenting findings and actionable recommendations to stakeholders. • Manage and allocate budgets effectively, ensuring optimal spend across all channels to achieve marketing goals. • Implement A/B tests and other experimental designs to refine targeting, creatives, and bidding strategies. • Partner with creative and content teams to create compelling ad content that resonates with target audiences. • Keep abreast of industry trends and competitive landscape to inform performance marketing strategies.

• Facilitate performance marketing campaign optimization across paid search, display, social media, programmatic, and other digital channels to drive traffic, lead generation, and conversions. • Leverage analytics and performance data to make real-time adjustments, maximizing ROI and reducing customer acquisition costs. • Develop and implement multi-channel strategies that align with overall marketing goals and core audience segmentation. • Maintain detailed performance reports, identifying trends and insights to continuously improve campaigns and inform future strategies. • Conduct A/B tests on creative, targeting, and landing pages to continually improve performance. • Facilitate performance marketing agency conversations to ensure timely completion of optimization work. • Manage performance marketing budgets, making data-backed recommendations to optimize spending and improve campaign efficiency.

• Tag and categorize social media posts accurately to enhance discoverability and analytics. • Monitor our social media channels for engagement opportunities and respond to FAQs promptly and appropriately. • Ensure that all tagged content adheres to best practices to prevent misclassification that could skew performance metrics. • Work closely with the marketing team to align content strategies and ensure a cohesive brand voice across platforms. • Assist in analyzing social media performance metrics and provide insights to improve engagement and content strategy.

• Oversee the planning, execution, and delivery of content projects from inception to completion. • Coordinate cross-functional teams, including writers, designers, and marketing professionals, to ensure timely delivery of project milestones. • Create comprehensive content strategies that align with customer journeys and business objectives. • Conduct market research and analysis to identify content needs and opportunities. • Write and edit engaging and persuasive copy for various platforms, including websites, marketing materials, and social media. • Ensure all content adheres to brand guidelines and regulatory requirements. • Review all content assets for quality and consistency before submission to clients. • Collaborate with internal stakeholders to gather requirements and feedback, ensuring all content meets their needs and expectations. • Track and analyze content performance metrics to assess effectiveness and inform future strategies.

• Plan, execute, and manage paid media campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn, and others. • Analyze campaign performance data to derive actionable insights and optimize ad spend. Utilize tools like Google Analytics, SEMrush, or similar platforms. • Create and present comprehensive reports on campaign performance, including key metrics, ROI, and recommendations for improvement. • Monitor and manage campaign budgets, ensuring efficient allocation of resources to maximize results. • Conduct A/B tests on ad creatives, targeting, and bidding strategies to improve overall campaign performance. • Work closely with creative and content teams to develop compelling ad copy and visuals that align with campaign goals. • Stay updated on industry trends, competitor strategies, and emerging platforms to inform campaign strategies.

• Curate and upload captivating multimedia content while overseeing day-to-day interactions and responding to inquiries. • Collect data on audience demographics, engagement metrics, industry trends, competitor promotions, and marketing insights. • Manage content calendars, campaign schedules, and postings across various platforms. • Collaborate with internal teams to develop content, devise strategies, and execute promotional endeavors. • Facilitate discussions, build rapport with the brand's audience, and handle customer reviews and feedback. • Research potential influencers, compatible products, and businesses to establish strategic partnerships. • Craft written content, including captions and descriptions, for social media posts. • Support the Ad Manager in executing social media advertising campaigns. • Handle general administrative duties as needed. • Undertake miscellaneous tasks as required.

• Oversee the website's operations to ensure a seamless user experience. • Address customer inquiries and issues promptly while assisting with product selections. • Enhance product listings and content by providing detailed descriptions, visual aids, and specifications. • Foster customer relationships and establish partnerships with content creators, influencers, and complementary businesses. • Collaborate with internal teams to develop concepts, layouts, and promotional strategies. • Determine pricing strategies based on industry trends and sales objectives. • Monitor inventory levels and coordinate with suppliers and logistics partners to ensure stock availability and timely delivery. • Create and manage PPC advertisement campaigns and engage with audiences on social media platforms. • Undertake miscellaneous tasks as needed.

• Acquire in-depth knowledge of Starfish's model, value proposition, and narrative. • Familiarize yourself with our sales methodology and processes. • Maintain all contacts/leads/opportunities and record all sales activities in our CRM • Formulate a strategic portfolio approach and craft detailed account plans. • Initiate client meetings, effectively communicate Starfish's capabilities, and pinpoint areas where our solutions align with organizations' needs within your designated territory. • Move leads through the sales funnel with active follow-ups. • Utilize various channels for research and outreach to uncover new business prospects within existing accounts and collaborate with cross-functional teams at Starfish to drive sales initiatives. • Exercise discretion and independent judgment during contract negotiations, collaborate closely with clients, and facilitate their engagement with Starfish's specialists. • Offer insights and recommendations to management regarding policies and procedures. • Provide guidance and support in the formulation of short-term and long-term business goals or initiatives. • Cultivate an initial roster of active clients while progressively expanding your overall portfolio. • Foster a network of client relationships, cultivating advocates and sponsors to extend Starfish's partnerships with current accounts in alignment with your portfolio strategy. • Curate an impressive roster of client accounts, advising them on leveraging our talent network to build high-performing distributed teams and enhance operational efficiency. • Initiate mentorship programs for new team members, imparting knowledge about Starfish, our operational model, and effective territory growth strategies. • Continuously expand your account portfolio, drive growth within your region, and leverage the comprehensive range of capabilities offered by Starfish.

• Initiate contact with customers to disseminate information regarding products or services, facilitate sales transactions, or seek donations. • Assess leads via phone interactions and input relevant details into a CRM system. • Arrange and track customer appointments, including managing rescheduling requests. • Conduct collection calls, rectify outstanding debts, and update customer payment particulars based on scripted telephone protocols. • Administer and oversee customer surveys, consolidating findings into a comprehensive datasheet. • Handle support tickets, troubleshoot issues, and address customer inquiries to ensure prompt resolution. • Collaborate with internal teams to synchronize lead generation endeavors with overarching sales strategies. • Undertake miscellaneous tasks as required.

• Develop and implement effective recruitment strategies to meet the hiring needs of our clients. • Source, screen, and evaluate candidates for various positions. • Conduct interviews and assess candidates' qualifications, skills, and cultural fit. • Manage the end-to-end recruitment process, including job postings, applicant tracking, and candidate selection. • Collaborate with hiring managers to understand their workforce requirements and define job requirements and expectations. • Build and maintain a strong network of potential candidates through various channels, including social media, industry events, and referrals. • Ensure a positive candidate experience throughout the recruitment process. • Provide guidance and support to hiring managers on recruitment best practices. • Stay updated on the latest trends and best practices in talent acquisition. • Prepare and present recruitment reports and metrics to the management team.