• Onboard new clients or patients and ensure a smooth, seamless transition into services • Serve as the primary point of contact for assigned accounts, maintaining high-touch communication • Build long-term client relationships through regular check-ins, performance reviews, and proactive support • Identify upsell and cross-sell opportunities within existing accounts to maximize client value • Conduct consultative sales calls, virtual demos, and service consultations tailored to client needs • Manage a full-cycle sales pipeline—from prospecting and qualification to close and handoff • Maintain accurate records of activities, pipeline status, and client information in CRM platforms (e.g., HubSpot, Salesforce) • Collaborate with marketing to improve lead quality and messaging while staying informed on market trends and client needs

• Develop innovative sales strategies to optimize Kroff Chemical’s growing position in targeted markets • Foster and nurture meaningful relationships with customers through a solution-driven, high-value sales and service • Build your own block of business through new customer acquisition and provide service and maintenance of existing customers within your target region. To do this, you must: Prospect new customers, opportunities and markets by generating leads, cold calling, researching organizations, and developing personal marketing efforts • Increase the value of current customers • Develop and present quotes and proposals for customers • Meet or exceed sales goals • Negotiate all contracts and pricing quotes with current and prospective customers • Work closely with technical staff and R&D to determine unique solutions for each customer • Analyze market/industry trends to determine new growth sectors or changes in current customer base • Be highly professional in communication, conduct and in every aspect of how you represent yourself and Kroff Chemical to the rest of the world • Become part of a culture that values your unique talents and respects your expertise, while becoming a member of a collaborative team that is driven toward the success of all its members

• Manage Relationships: Strengthen ties with partners and advertisers through regular communication. • Build strong rapport with partners and advertisers, becoming a trusted point of contact. • Communicate client feedback to stakeholders and act as a client advocate. • Lead Campaign Launches: Oversee planning, execution, and provide optimization recommendations (proactively and on a cadenced basis). • Plan and execute campaigns, providing optimization recommendations. • Primary Contact for Operations: Coordinate internal account operations and technical integrations. • Work with Ad Ops to ensure effective campaign delivery and resolve technical issues. • Educate on Advertising: Conduct training sessions, office-hours, and provide resources. • Educate advertisers on product knowledge to improve their campaigns. • Act as the technical subject matter expert (SME) for advertising best practices. • Consult on Media Plans: Advise on media plans to meet objectives and develop tailored strategies. • Develop KPI-driven recommendations and inform future strategies. • Track Key Data: Maintain accurate reporting and processes; create standardized processes (e.g., templates, reports, media planning). • Analyze performance data and develop KPI-driven recommendations. • Identify Upsell Opportunities: Pitch upsell opportunities to clients. Create, own, and track pitches and results driven. • Lead Meetings and Calls: Lead meetings and calls (alongside Partner Manager) for data review, optimizations, and recommendations (e.g., office hours, QBRs, client meetings, internal HBRs). • Drive Improvement: Enhance processes and strategies for better performance and efficiency. • Demonstrate accountability and execute deliverables in a timely manner. • Strategic Thinking: Align strategies and objectives, scale outreach. • Proactively fulfill tasks and communicate as needed. • Technical Knowledge: Conduct QA for integrations like Pixel and CAPI. Ability to quickly diagnose/troubleshoot low-level blockers. • Troubleshoot technical issues and offer solutions independently. • Flexibility: Ability to work across multiple time zones. This is a requirement. Support international teams and meetings outside of standard working hours.

• Act as the key point of contact for relationships both internally and externally, from field personnel through to the executive team at key utility accounts in the territory • Serve as a conduit for detailed understanding of customer’s business model and how GE’s products and services deliver added value to the customer • Prospect, qualify and develop new sales leads on target market segments • Manage the relationship with the channel partners community and technical sales specialists to coordinate sales efforts • Track all sales activities in company CRM (Customer Relationship Management) system and keep current by updating opportunity information regularly • Meet and/or exceed annual commercial order intake and margin targets