• Leverage AI and automation to create highly personalized and relevant outreach campaigns to generate high-quality sales qualified leads and booked meetings. • Launch and test new outbound campaigns every week. • Master tools like HubSpot, Apollo, Clay, LinkedIn Sales Navigator, Zapier, and more. • Smartly utilize multiple data sources, like intent data, website analytics, and more, to optimize campaign performance and drive strategic decisions. • Collaborate with marketing to produce compelling copy and assets tailored to diverse buyer personas across mid-market and enterprise segments. • Outreach to potential partners and influencers in the industry to amplify our reach and impact. • Collaborate on growth strategy across the company, share funnel metrics regularly, and be a liaison between sales and marketing. • Maintain rigorous budgeting and forecasting for all outbound growth activities. • Excellent verbal and written communication skills. • Intelligent with strong analytical problem-solving skills. • Operate with complete autonomy, requiring minimal to no supervision.

• Identifying target markets, developing comprehensive marketing strategies aligned with business objectives, and setting KPIs to measure success. • Creating and managing marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages. • Designing and implementing lead generation initiatives to attract qualified potential customers. • Optimizing the customer acquisition funnel to increase conversion rates and drive new user sign-ups. • Implementing strategies to retain existing customers and encourage upgrades to higher subscription tiers. • Monitoring campaign performance using analytics tools, extracting actionable insights, and making data-driven adjustments to marketing strategies. • Continuously testing different marketing approaches to identify the most effective tactics for maximizing ROI. • Working closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.

We’re building the future of AI-powered communication. Lucida AI is a fast-growing startup helping millions of people speak English fluently through ultra-realistic AI conversations. In a short time, we’ve reached millions of users globally and raised $7M from top-tier VCs. Now, we’re looking for a Performance Marketing Manager who knows how to scale consumer apps globally. What you’ll do - Own and scale paid acquisition channels (Meta, Google, TikTok) - Manage and optimize high daily ad budgets - Improve CAC, ROAS, and LTV across markets - Test creatives, audiences, and funnels continuously - Work closely with product to improve conversion & retention - Identify high-LTV countries and scale winning markets - Build and iterate on growth strategies end-to-end

Drive commercial traction. Own the narrative. Build growth in a complex AdTech environment. As Marketing & Growth Specialist, you play a key role in shaping how our AdTech platform is positioned, understood and adopted in the market. Starting from company objectives, you work closely with Sales, Product and Delivery to translate business priorities into clear, differentiated messaging and effective marketing actions that drive revenue and long‑term brand strength. Our platform operates in a data‑driven, multi‑sided AdTech ecosystem, serving advertisers, publishers and partners with different goals, incentives and workflows. As Marketing & Growth Specialist, you help navigate this complexity and turn it into coherent positioning, effective go‑to‑market execution and tangible commercial outcomes. You work end‑to‑end: from strategy and planning to hands‑on execution across content, campaigns, digital channels and marketing operations. You don’t stop at launching campaigns - you take responsibility for adoption, impact and continuous improvement, ensuring marketing efforts meaningfully support sales effectiveness, demand generation and profitable growth. The Challenge B2B marketing in AdTech is fast‑moving, data‑intensive and inherently complex. Our platform sits at the intersection of technology, data, commercial reality and long‑term positioning - within an ecosystem of integrations, performance metrics and evolving market expectations. You don’t need to be an AdTech specialist, but you do need strong commercial intuition, technical curiosity and comfort working with data, funnels and CRM systems. You’ll regularly balance short‑term demand generation with long‑term narrative and brand building, while aligning closely with what the product can deliver today - and where it is heading tomorrow. Comfort with ambiguity, prioritisation and trade‑offs is key. What you will do - Turn commercial priorities into positioning, messaging and campaigns that generate and nurture demand. - Create high‑impact sales enablement (cases, pitch collateral, proof points) that improves conversion. - Own external communications & content: website copy, newsletters, LinkedIn, customer stories and product narratives. - Improve key channels (website, email, LinkedIn) through practical SEO, CRO and content optimisation. - Own the CRM / marketing automation setup together with Sales. - Support go‑to‑market execution for product updates, launches and partner or customer stories with Commercial, Product and Customer teams. - Execute most initiatives hands‑on, using a minimal budget and limited external suppliers where needed, and continuously refine what proves valuable. Who we are looking for - A hands‑on B2B marketer with end‑to‑end ownership of positioning, content, campaigns, digital channels, sales enablement and performance insight. - Proactive, pragmatic and able to prioritise (!) in a scale‑up environment with limited overhead. - Someone who feels accountable for commercial outcomes, not just activity or output. - Experience or affinity with Retail Media, Advertising Technology or digital advertising ecosystems, and an understanding of advertiser needs and performance‑based selling. - Strong English copywriting and editing skills for business and technical audiences. - Practical experience as functional owner of a B2B CRM / marketing automation system (e.g. HubSpot), including campaigns, workflows, lifecycle management, dashboards and reporting - without over‑engineering. What success looks like After 6 months You have sharpened our positioning and messaging, delivered high‑impact sales enablement assets, and launched demand‑generation initiatives that support pipeline and sales conversations. After 12 months You have established a consistent external narrative and content engine, improved conversion quality, and built a pragmatic marketing operating model that supports profitable growth. Our offer unlock your potential. Feel appreciated and benefit from development opportunities to advance your career. your time, your way. Balance your life with flexible hours, structural remote work, and plenty of holidays. make a difference. Use your talent to solve real‑world problems and help us in creating a more sustainable future. earn your worth. Enjoy a competitive salary, great benefits, and the flexibility to choose what matters most to you. love where you work. Join a smart, supportive team that embraces boldness, mutual connection and having lots of fun. come as you are. Be part of a diverse, inclusive workplace, where authenticity and equal opportunity are paramount.