Drive commercial traction. Own the narrative. Build growth in a complex AdTech environment. As Marketing & Growth Specialist, you play a key role in shaping how our AdTech platform is positioned, understood and adopted in the market. Starting from company objectives, you work closely with Sales, Product and Delivery to translate business priorities into clear, differentiated messaging and effective marketing actions that drive revenue and long‑term brand strength. Our platform operates in a data‑driven, multi‑sided AdTech ecosystem, serving advertisers, publishers and partners with different goals, incentives and workflows. As Marketing & Growth Specialist, you help navigate this complexity and turn it into coherent positioning, effective go‑to‑market execution and tangible commercial outcomes. You work end‑to‑end: from strategy and planning to hands‑on execution across content, campaigns, digital channels and marketing operations. You don’t stop at launching campaigns - you take responsibility for adoption, impact and continuous improvement, ensuring marketing efforts meaningfully support sales effectiveness, demand generation and profitable growth. The Challenge B2B marketing in AdTech is fast‑moving, data‑intensive and inherently complex. Our platform sits at the intersection of technology, data, commercial reality and long‑term positioning - within an ecosystem of integrations, performance metrics and evolving market expectations. You don’t need to be an AdTech specialist, but you do need strong commercial intuition, technical curiosity and comfort working with data, funnels and CRM systems. You’ll regularly balance short‑term demand generation with long‑term narrative and brand building, while aligning closely with what the product can deliver today - and where it is heading tomorrow. Comfort with ambiguity, prioritisation and trade‑offs is key. What you will do - Turn commercial priorities into positioning, messaging and campaigns that generate and nurture demand. - Create high‑impact sales enablement (cases, pitch collateral, proof points) that improves conversion. - Own external communications & content: website copy, newsletters, LinkedIn, customer stories and product narratives. - Improve key channels (website, email, LinkedIn) through practical SEO, CRO and content optimisation. - Own the CRM / marketing automation setup together with Sales. - Support go‑to‑market execution for product updates, launches and partner or customer stories with Commercial, Product and Customer teams. - Execute most initiatives hands‑on, using a minimal budget and limited external suppliers where needed, and continuously refine what proves valuable. Who we are looking for - A hands‑on B2B marketer with end‑to‑end ownership of positioning, content, campaigns, digital channels, sales enablement and performance insight. - Proactive, pragmatic and able to prioritise (!) in a scale‑up environment with limited overhead. - Someone who feels accountable for commercial outcomes, not just activity or output. - Experience or affinity with Retail Media, Advertising Technology or digital advertising ecosystems, and an understanding of advertiser needs and performance‑based selling. - Strong English copywriting and editing skills for business and technical audiences. - Practical experience as functional owner of a B2B CRM / marketing automation system (e.g. HubSpot), including campaigns, workflows, lifecycle management, dashboards and reporting - without over‑engineering. What success looks like After 6 months You have sharpened our positioning and messaging, delivered high‑impact sales enablement assets, and launched demand‑generation initiatives that support pipeline and sales conversations. After 12 months You have established a consistent external narrative and content engine, improved conversion quality, and built a pragmatic marketing operating model that supports profitable growth. Our offer unlock your potential. Feel appreciated and benefit from development opportunities to advance your career. your time, your way. Balance your life with flexible hours, structural remote work, and plenty of holidays. make a difference. Use your talent to solve real‑world problems and help us in creating a more sustainable future. earn your worth. Enjoy a competitive salary, great benefits, and the flexibility to choose what matters most to you. love where you work. Join a smart, supportive team that embraces boldness, mutual connection and having lots of fun. come as you are. Be part of a diverse, inclusive workplace, where authenticity and equal opportunity are paramount.

About the role As the Growth Hacker at Booksy, you will take ownership of local marketing initiatives focused on generating high-quality B2B leads and improving performance across the full marketing funnel. This role centers on planning, launching, and optimizing paid campaigns across key digital channels, while using data and experimentation to continuously improve results. You will work closely with teams across marketing, ECRM, growth, and product, helping connect campaign execution with product understanding and broader business goals. This is an opportunity to play an important role in strengthening Booksy’s provider acquisition efforts through analytical thinking, channel expertise, and a test-and-learn approach. What you'll be doing - Lead and optimize B2B lead generation campaigns in local marketing, with a strong focus on improving lead quality as well as volume. - Plan, launch, and manage paid campaigns across channels such as Meta Ads, Google Ads, and TikTok Ads, adjusting settings and targeting to drive the most valuable outcomes. - Run experiments and A/B tests across the funnel, identifying opportunities to improve campaign efficiency, conversion performance, and overall marketing effectiveness. - Analyze campaign and funnel performance, draw actionable conclusions from reports, and use insights to inform future campaign strategy and execution. - Partner with the ECRM team to recommend changes in email marketing and campaign flows that support stronger performance and optimization. - Build and manage a growth experimentation backlog & run rapid test cycles (weekly or bi-weekly). - Understand and optimize within a two-sided marketplace (supply vs demand). - Ensure lead generation aligns with provider success (e.g. bookings, retention).

• Facilitate CRNCY Group’s market entry and building the operation from the ground up. • Ensure licensing & regulatory readiness, team hiring and leadership. • Establish relationships with 3rd party entities such as banks, payment processors, collection attorneys & agencies. • Direct all work performed and fully manage all areas of operation in the country. • Accountable for overall operational productivity, efficiency, compliance, and effective management ensuring customer satisfaction to meet goals set by the company.

• Grow Bluff's partner and affiliate program - recruiting, onboarding, and managing relationships with partners across multiple channels. • Identify and activate high-value traffic sources including affiliate networks, community channels, influencers, and more. • Monitor affiliate performance, track KPIs, and optimize campaigns for quality player acquisition. • Work closely with internal teams on bonus structures, landing pages, and promotional materials to maximize conversion. • Stay plugged into crypto casino communities to surface emerging traffic opportunities and stay ahead of competitors.