• Own the end-to-end ecommerce growth strategy for a portfolio of high-growth DTC brands, from acquisition through retention and LTV. • Build and continuously optimize full-funnel growth plans that connect paid media, onsite CRO, merchandising, pricing, promotions, and lifecycle marketing. • Identify revenue unlocks across PDPs, PLPs, checkout, subscriptions, bundles, upsells, and post-purchase flows. • Partner closely with paid media teams to ensure acquisition strategy aligns with on-site experience, conversion rates, and downstream profitability. • Diagnose funnel performance using GA4, Shopify, platform data, and internal dashboards — and turn insights into clear, prioritized actions. • Develop testing roadmaps across creative, landing pages, offers, and site UX to systematically improve CAC, CVR, AOV, and LTV. • Partner with Lunar’s tech team to identify key opportunities to deploy Lunar’s proprietary tech solutions as a solution to performance challenges. • Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals. • Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization. • Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance. • Develop agency-wide performance reports, highlighting industry trends and growth opportunities. • Serve as the growth expert in client relationships, leading strategic conversations with founders, CMOs, and Heads of Growth. • Push clients beyond surface-level optimizations by challenging assumptions and grounding decisions in data. • Translate complex performance insights into clear narratives that drive confidence and buy-in. • Set the bar for ecommerce strategy excellence across the agency, mentoring and leveling up Client Strategy and performance teams. • Create repeatable frameworks, playbooks, and POVs around ecommerce growth, CRO, and lifecycle strategy.

• Build, launch, and optimize Meta Ads campaigns for eCommerce (prospecting, retargeting, catalog/DPA when relevant) • Manage budgets and pacing; make clear tradeoffs between volume vs efficiency • Create and maintain testing roadmaps (creative, audiences, offers, landing pages) and summarize learnings • Analyze performance daily/weekly and communicate actions taken (what changed, why, impact) • Partner with creative/CRO/analytics to improve conversion rate and post-click performance • Ensure tracking and reporting are reliable (Pixel + CAPI, GA4 basics, UTMs, attribution discussion)

• Develop conversion-optimized, responsive web designs for our website, enhancing the user journey. • Develop wireframes, mockups, and prototypes to effectively communicate design ideas, optimizing for functionality and brand coherence. • Independently develop and maintain new Shopify landing pages using JSON, Liquid, HTML, CSS, and JavaScript. • Collaborate with the Growth team to develop design variations, conduct A/B tests, and implement insights for improved engagement. • Create, customize, and optimize landing pages using platforms like GemPages, Unbounce, Shogun, and Replo (experience is a plus, willingness to learn is essential). • Translate user insights into actionable design solutions, focusing on usability.

• Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages. • Collaborate with our email marketers to develop content that can be used in campaigns & flows. • Collaborate on quarterly promotion plans and content calendars across multiple client accounts. • Interview business owners and customers to craft authentic customer stories and testimonials. • Optimize existing content for clarity, hierarchy, and engagement (not just keywords). • Ensure brand voice consistency across all assets. • Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury/premium brands