Lunar Solar Group

• Collaborate cross-functionally with media buying teams to develop comprehensive, omni-channel funnel strategies across a diverse swath of brands • Oversee the hypothesis generation process by gathering and interpreting quantitative and qualitative insights, assessing, validating and prioritizing consumer experience testing opportunities and maintaining a backlog of future testing opportunities. • Utilize our in-house Landing Page Solution to build and deploy Landing Pages and Post-Click Funnel Experiences. • Create and execute testing plans that define hypotheses, document test goals, identify elements being tested, and establish test timing estimations and reporting plans. • Own analytics of the full funnel experience including insights, attribution, and tech support. Manage the maintenance of internal dashboards for measuring and sharing results on business-critical KPIs related to growth. • Build timely, visual, compelling, fact-based test recaps, using data analysis, that strongly communicate the business ‘story’ behind the data and further a culture of data-driven decision making. • Coordinate with clients to understand their key objectives, business goals, and needs. • Regularly facilitate check-in and reporting calls, strategy sessions, and more with clients. • Partner with UI/UX designers and developers to build mockups for new Templates and new Elements we want to test into • Work with leadership to continuously manage, analyze and improve internal processes, templates, project management, technology adoption, and more. • Stay up-to-date on commerce enablement technology innovation, market trends, and digital advertising best practices.

• Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep copy, creative, and feedback moving on schedule. • Build, QA, and deploy campaigns and flows within Klaviyo and other ESPs, implementing dynamic content and personalization as outlined in the brief. • Troubleshoot rendering, linking, and compatibility issues to ensure flawless delivery across devices and platforms. • Pull and analyze CRM performance data on a weekly, monthly, and quarterly cadence, tracking KPIs like deliverability, open rate, click rate, conversion rate, and unsubscribe trends. • Monitor flows and campaigns to confirm triggers, segments, and integrations are functioning correctly, flagging anomalies with supporting data. • Own task management within the PM system, keeping dates and content current and flagging any items that fall behind schedule. • Maintain organized client files and shared resources in the Lunar G-Drive. • Build strong working relationships with client stakeholders and become a go-to resource on CRM best practices and platform capabilities.

• Write and traffic email and SMS briefs, coordinating with internal teams and clients to keep copy, creative, and feedback moving on schedule. • Build, QA, and deploy campaigns and flows within Klaviyo and other ESPs, implementing dynamic content and personalization as outlined in the brief. • Troubleshoot rendering, linking, and compatibility issues to ensure flawless delivery across devices and platforms. • Pull and analyze CRM performance data on a weekly, monthly, and quarterly cadence, tracking KPIs like deliverability, open rate, click rate, conversion rate, and unsubscribe trends. • Monitor flows and campaigns to confirm triggers, segments, and integrations are functioning correctly, flagging anomalies with supporting data. • Own task management within the PM system, keeping dates and content current and flagging any items that fall behind schedule. • Maintain organized client files and shared resources in the Lunar G-Drive. • Build strong working relationships with client stakeholders and become a go-to resource on CRM best practices and platform capabilities.

• Own end-to-end recruiting for manager, director, and VP-level roles • Partner directly with division leads and hiring managers • Build and run proactive sourcing strategies for senior and specialized talent • Manage the full candidate experience from outreach to close

• Own the full UGC lifecycle for assigned accounts—sourcing, briefing, reviewing, editing, and delivering content. • Serve as the primary client-facing lead, presenting UGC strategies, and creative examples that communicate clear value. • Develop strategic frameworks and creative briefs outlining content goals, audience targeting, and success metrics. • Ensure content compliance with legal, licensing, brand, and platform guidelines (Meta, TikTok, YouTube). • Support live shopping initiatives across platforms. • Coordinate creator outreach, negotiation, onboarding, and training to align on brand tone, visual standards, and campaign objectives. • Build and maintain strong creator relationships to support long-term collaboration and consistent output. • Track and analyze organic and paid UGC/TikTok performance, identifying trends, hooks, and formats driving engagement and conversions. • Prepare and present performance reports to clients and internal stakeholders, emphasizing insights that inform creative direction and ROI. • Partner with creative, paid media, and account management teams to align UGC strategy with broader campaign goals. • Produce UGC-style content for Lunar's sales team. • Build and maintain an internal library of categorized, reusable UGC assets for future campaigns.

• Lead SEM strategy, performance, and team development across a portfolio of DTC and ecommerce clients. • Oversee end-to-end planning, execution, and optimization of paid search initiatives across Google Ads, Microsoft Ads, and emerging platforms. • Monitor and report on key performance metrics, including conversion rates, CPA, and ROAS. • Facilitate successful onboarding of new clients, developing initial digital marketing strategies. • Build and maintain strong client relationships and contribute to business development efforts. • Manage a full team of direct reports at various levels, fostering a positive environment.

• Build and manage the company’s content strategy aligned to pipeline goals and product marketing objectives. • Develop content themes around eCommerce growth, retention, advertising, customer acquisition, analytics, attribution, AI, and operational efficiency • Oversee cross-functional internal and external teams to ensure execution across relevant content marketing efforts. • Maintain Lunar brand consistency and quality control across all digital experiences and marketing channels. • Track content, website, and social media performance across traffic, engagement, conversion, and pipeline influence to provide comprehensive reports to leadership. • Own editorial calendars across case studies, newsletters, webinars, social media, etc. • Maintain website content including landing pages, blog posts, and case studies. • Collaborate with leadership and internal subject matter experts to build authentic executive and brand presence across LinkedIn and X. • Oversee lead and merchant lifecycle marketing via newsletter and automation strategy. • Drive the cross-functional development of lead magnets that might include benchmark reports, strategy guides, calculators, and webinar content. • Interview customers, partners, and internal stakeholders to create compelling case studies and success stories. • Develop an in-depth knowledge of Lunar’s service and technology solutions, and turn technical insights into engaging content across the marketing mix. • Work closely with product (SuperOrbital and DTR Labs) and sales teams to translate technical capabilities into clear value propositions. • Support product launches with messaging, positioning, launch content, and sales collateral. • Collaborate with cross-functional teams to maintain accurate VoC documentation of all customer personas to develop tailored content based on industry and use cases.

• Write, review, and refine approximately 100 emails per week across a portfolio of Enkore clients with minimal oversight using our custom AI copywriting agents • Write SMS copy that complements email campaigns, maintaining consistent brand voice across both channels • Manage rounds of revisions for high-touch clients, incorporating feedback efficiently while maintaining brand integrity • Configure, fine-tune, and align AI copy agents to each client's unique tone, voice, and messaging needs • Ensure copy agent outputs meet brand standards - catching gaps, inconsistencies, or off-brand messaging • Maintain a deep understanding of each client's audience, competitive landscape, and voice • Communicate proactively with internal teams to flag bottlenecks, manage deadlines, and keep workflow on track • Uphold quality standards across all deliverables

• Define and execute the long-term vision for the Paid Social division, ensuring alignment with agency goals and client objectives. • Identify opportunities to transform operations, processes, and client offerings to drive scalable growth. • Partner with other department leaders on cross-functional initiatives to maximize client and agency impact. • Manage and mentor a team, guiding strategy, leadership, and performance management. • Build frameworks for leadership development, talent growth, and succession planning. • Oversee talent acquisition and retention strategies to attract and retain top performers. • Ensure clients achieve transformative results through strategic guidance and proactive problem-solving. • Collaborate with internal teams to address client challenges and provide integrated solutions. • Lead initiatives to advance measurement, reporting, and performance optimization. • Stay ahead of industry trends and emerging platforms to maintain Paid Social excellence. Foster alignment, transparency, and knowledge sharing across departments.

• Lead SEM strategy, performance, and manage a portfolio of DTC and ecommerce clients. • Oversee end-to-end planning, execution, and optimization of paid search initiatives. • Demonstrate expertise in media buying, reporting on campaign performance. • Monitor and report on key performance metrics. • Facilitate successful onboarding of new clients. • Build and maintain strong client relationships. • Identify opportunities and support upselling additional marketing channels.