• Write conversion-optimized website content: product pages, collection intros, About Us pages, and landing pages. • Collaborate with our email marketers to develop content that can be used in campaigns & flows. • Collaborate on quarterly promotion plans and content calendars across multiple client accounts. • Interview business owners and customers to craft authentic customer stories and testimonials. • Optimize existing content for clarity, hierarchy, and engagement (not just keywords). • Ensure brand voice consistency across all assets. • Apply best practices in high-ticket UX writing, persuasive frameworks, and storytelling for luxury/premium brands

• Manage and update content on Shopify and Wordpress websites • Create and edit images, videos, and other content • Collaborate with marketing team to develop website strategies • Optimize website content for SEO • Monitor website performance and analytics

• Dive into the world of ecommerce, contributing to real projects that impact customers daily. • Work alongside seasoned team of professionals. • Absorb invaluable industry knowledge and skills during the program.

• Campaign coordination: You oversee the implementation of marketing, brand and campaign initiatives in the Glow25 online shop in close coordination with the Marketing, Brand and CRM teams. • Conversion optimization: You ensure that all shop updates – landing pages, promotions, content, features – drive conversions, revenue growth and an outstanding user experience. • Interface management: You work closely with internal teams and external partners to ensure timely and consistent execution of all initiatives. • Quality assurance & brand consistency: You review all shop changes for compliance with brand guidelines, UX standards and technical correctness before go‑live. • Analysis & reporting: You monitor campaign and shop performance (conversion rate, AOV, engagement) and derive actionable recommendations for continuous optimization.