Director, Ecommerce Strategy
Location
United States
Posted
62 days ago
Salary
$130K - $150K / year
Seniority
Lead
Job Description
Director, Ecommerce Strategy
Lunar Solar Group
• Own the end-to-end ecommerce growth strategy for a portfolio of high-growth DTC brands, from acquisition through retention and LTV. • Build and continuously optimize full-funnel growth plans that connect paid media, onsite CRO, merchandising, pricing, promotions, and lifecycle marketing. • Identify revenue unlocks across PDPs, PLPs, checkout, subscriptions, bundles, upsells, and post-purchase flows. • Partner closely with paid media teams to ensure acquisition strategy aligns with on-site experience, conversion rates, and downstream profitability. • Diagnose funnel performance using GA4, Shopify, platform data, and internal dashboards — and turn insights into clear, prioritized actions. • Develop testing roadmaps across creative, landing pages, offers, and site UX to systematically improve CAC, CVR, AOV, and LTV. • Partner with Lunar’s tech team to identify key opportunities to deploy Lunar’s proprietary tech solutions as a solution to performance challenges. • Lead analytics, attribution, and performance measurement to connect marketing outcomes to business goals. • Own performance insights and reporting frameworks that ensure data drives decision-making and strategic optimization. • Maintain and refine internal dashboards for tracking creative effectiveness, strategic insights, and campaign performance. • Develop agency-wide performance reports, highlighting industry trends and growth opportunities. • Serve as the growth expert in client relationships, leading strategic conversations with founders, CMOs, and Heads of Growth. • Push clients beyond surface-level optimizations by challenging assumptions and grounding decisions in data. • Translate complex performance insights into clear narratives that drive confidence and buy-in. • Set the bar for ecommerce strategy excellence across the agency, mentoring and leveling up Client Strategy and performance teams. • Create repeatable frameworks, playbooks, and POVs around ecommerce growth, CRO, and lifecycle strategy.
Job Requirements
- 8+ years of experience in DTC ecommerce, growth, or performance marketing, ideally with CPG or subscription brands.
- Deep, hands-on understanding of the DTC ecommerce stack (Shopify, GA4, Meta, Google, email/SMS, CRO tools, attribution platforms).
- Proven track record of driving measurable growth across CAC, CVR, AOV, LTV, and revenue.
- Obsessive comfort with data — you know how to pull it, interpret it, and argue with it.
- Strong POV on what actually moves ecommerce performance vs. what just sounds good in decks.
- Familiarity with subscriptions, bundles, loyalty programs, and retention-led growth models.
- Strong instincts around merchandising, pricing strategy, and promo effectiveness.
- Experience designing or interpreting incrementality tests, MMMs, or advanced attribution models.
- Comfortable saying “this isn’t working” and backing it up with data.
Benefits
- Competitive salary.
- Comprehensive health, dental, and vision insurance.
- Flexible work hours and remote work options.
- Professional development and training opportunities.
- Inclusive and supportive work environment that values creativity and innovation.
- 401k with match
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