• Lead paid media strategy and execution – owning paid channels, campaign builds, buying/bidding, optimization, and pacing • Partner closely with Data, Finance, and Product teams to design, validate, and evolve measurement frameworks so that they make the most sense for our brands and the journeys our customers take to subscription. • Define and drive key growth marketing objectives, including new subscriber acquisition, CAC, and LTV:CAC ratios • Build infrastructure to enable defensible attribution, forecasting, and experimentation across channels to unlock new pockets of growth. • Take a proactive approach to growth by translating performance insights into future strategies that drive incrementality • Collaborate cross-functionally to align messaging and creative to our distinct brand promises, becoming part of a feedback loop to iterate on our brands

• Own and evolve Goodway Group’s positioning, messaging, and market narrative across brand, PR, thought leadership, events, and executive visibility. • Build and lead a commercial marketing engine that strengthens sales enablement, improves pitch quality, and creates a repeatable stream of proof points, case studies, testimonials, and market-facing content. • Partner closely with Business Development, leadership, and line-of-business teams to align marketing activity with growth priorities, pipeline needs, and a more unified “One Goodway” market presence. • Lead demand generation and reputational marketing efforts that increase awareness, consideration, and qualified inbound opportunity across Goodway’s priority markets. • Assess and evolve the marketing operating model, including team structure, workflows, tools, partner mix, and the use of AI and offshore production capabilities to improve speed, quality, and efficiency. • Establish stronger marketing systems, operating rhythms, and prioritization, so the function is focused, measurable, and tied to business outcomes rather than reactive activity.

AssetWatch serves global manufacturers by powering manufacturing uptime through the delivery of an unparalleled condition monitoring experience, with a passion to care about the assets our customers care for every day. We are a devoted and capable team that includes world-renowned engineers and distinguished business leaders united by a common goal – To build the future of predictive maintenance. As we enter the next phase of rapid growth, we are seeking people to help lead the journey. What’s the Opportunity AssetWatch is seeking a highly strategic and execution-oriented Partnerships Manager to drive ecosystem-led growth and revenue acceleration. This role sits at the center of our go-to-market strategy, partnering closely with sales, marketing, product, and customer success to activate high-impact partnerships that generate pipeline, accelerate deal cycles, and expand customer value. You will own the development and execution of joint partner strategies, ensuring alignment across internal and external stakeholders while delivering measurable business outcomes. This role is located in the United States. Ecosystem Activation & Revenue Growth - Enable go-to-market teams (Sales, Business Development, Marketing, RevOps, and Customer Success) to successfully execute partner-driven revenue motions - Operate as a fully embedded partner to sales, participating in pipeline reviews, account planning, and quarterly business reviews - Develop and execute joint business plans with strategic partners, including defined revenue targets, KPIs, and shared success metrics - Drive cross-functional initiatives that increase pipeline generation, accelerate deal progression, and improve customer adoption through partner engagement Partner Programs & Operational Excellence - Partner with leadership to build scalable frameworks for partner engagement, including governance models, playbooks, and operating rhythms - Lead joint marketing initiatives such as co-branded campaigns, field events, and demand generation programs with partners - Ensure alignment across product, customer success, and operations to deliver a seamless partner and customer experience - Standardize processes that improve consistency, predictability, and scalability of partner-led motions Performance Management & Strategic Insights - Track and analyze partnership performance across pipeline contribution, revenue impact, partner engagement, and execution effectiveness - Identify risks, remove obstacles, and continuously optimize partner strategies to maximize outcomes - Translate insights from partners and the field into actionable recommendations for product, GTM strategy, and customer experience improvements Executive Engagement & Market Representation - Serve as a key representative of the company within partner ecosystems, including executive briefings, industry events, and strategic planning sessions - Build and maintain senior-level relationships with partner stakeholders to influence joint priorities and long-term growth - Advocate for the company’s vision and value proposition within strategic alliances and broader market conversations Qualifications - 8–12+ years of experience in partnerships, strategic alliances, channel, or ecosystem development within enterprise technology - Proven success driving revenue through partner-led and co-sell motions - Experience working within cloud ecosystems (e.g., AWS, Microsoft, Google Cloud), including co-selling, marketplace motions, and partner alignment - Background in SaaS, industrial technology, manufacturing, IoT, or AI-driven solutions - Demonstrated ability to build and scale strategic partnerships that deliver measurable, multi-quarter revenue impact - Strong executive presence with experience influencing senior stakeholders internally and externally - Deep cross-functional leadership skills, with the ability to align sales, marketing, product, and operations - Program-building mindset with experience developing repeatable frameworks and scalable processes - Analytical and data-driven approach to decision-making - Ownership mentality with a bias toward action, accountability, and results #LI-REMOTE What We Offer: AssetWatch is a remote-first company that puts people at the center of everything we do. We want our team members to thrive - that’s why we offer a range of benefits and perks designed to support your well-being, growth, and work-life balance. - Competitive compensation package including stock options - Flexible work schedule - Comprehensive benefits including retirement plan match - Opportunity to make a real impact every day - Work with a dynamic and growing team - Unlimited PTO We have a distributed team that works remotely across locations in the United States and Ontario, Canada. Collaboration within core working hours is required.

• Develop and execute innovative marketing campaigns across various channels (content marketing, email marketing, social media, paid advertising, SEO, etc.) to increase user acquisition, engagement, and retention • Work closely with the product, design, and engineering teams to ensure a cohesive and effective growth strategy • Analyze and report on campaign performance, using data-driven insights to optimize and improve future efforts • Monitor industry trends and competitors to identify growth opportunities and areas for improvement • Collaborate with the content and community teams to create compelling, shareable content that resonates with our target audience • Test and iterate on different messaging, targeting, and creative approaches to drive growth and improve user experience • Continuously optimize our website and landing pages for conversion, SEO, and user engagement