• Use Python and SQL to analyze large datasets and uncover growth opportunities. • Conduct qualitative and quantitative research to identify trends, gaps, and market potential. • Support market prioritization and strategy development through data-driven insights. • Build and automate performance reports (weekly, monthly, quarterly) for priority markets. • Create dashboards and visualizations to track and communicate key metrics effectively. • Monitor and analyze market and campaign performance, providing actionable recommendations. • Assist in setting measurable goals for execution teams based on analytical insights. • Ensure alignment between execution strategies and overarching growth objectives. • Establish scalable workflows for data collection, analysis, and reporting. • Contribute to creating the analytical infrastructure needed to support sustainable international growth.

• Own a revenue and adoption quota across a portfolio of agency accounts. • Drive expansion through upsells, cross-sells, and increased platform adoption. • Identify growth opportunities within existing agency relationships. • Act as the primary point of contact for assigned agency partners. • Support onboarding and adoption of the SaaS platform across agency accounts. • Provide strategic guidance across Microsoft Ads, Google Ads, TikTok, and Programmatic environments. • Manage relationships with a portfolio of agency partners of varying size and maturity. • Track engagement, adoption, and expansion opportunities across your portfolio.

• Assist in the development and execution of the overall revenue and growth plans for Franklin Madison Direct • Confidently engage prospects, clients, executive leadership, and others in-market as a thought leader representing the FMD brand. • Drive direct marketing performance (est. 60% of time): Directly supervise the Account Directors (“Strategists”) to help them optimize client adoption by defining and crafting the overarching DM strategies, forecasts, and test roadmaps for Franklin Madison Direct clients. • Oversee the Strategists to build, justify, and gain approval for client budgets, test plans and campaign matrices, as needed. • Track, manage and support the teams in identifying and mitigating keys risks as well as strategizing to capitalize on key opportunities. • Ensure cross-functional collaboration as necessary to help successfully deliver a campaign plan that is effective, on time, and on budget. • Proactively engage with top 10 clients on an executive level to communicate performance trends and collaborate with Strategists to develop/implement optimization strategies. • Review campaign results for key clients to help the Strategists provide valuable summaries of campaign observations, takeaways, recommendations, and next steps. • Empower Strategists to independently fulfill their duties & responsibilities with exceptional competence. • Collaborate with Data Analytics leadership to cultivate, iterate, and evolve testing, digital integration, internal modeling and other differentiating disciplines. • Build monthly and annual sales forecasts for purposes of ongoing budgeting and costs management for review with GVP, Market Strategy and Growth. • Support Business Development Efforts (est. 20% of time): Refine and evolve the “Prospect Profile” (industry, size, campaign specs, budget, etc.) to meet evolving business priorities. • Assist the Business Development team as needed to prepare for and participate in discovery calls and pitches, resulting in achievement of new business targets and established conversion goals. • Participate in key growth opportunities, including key RFPs and prospect proposals. • Support the VP, Enterprise Growth in critical business functions, including the establishment of SOPs to assign and align opportunities to the Strategist team. • Identify and Lead Significant Growth Initiatives (est. 20% of time): Support and/or lead efforts in growing Franklin Madison Direct through new partnerships, services, industries, capabilities, etc. • Conceptualize strategies to accelerate new client growth while increasing retention and optimization of existing clients. • Complete any additional duties/responsibilities as assigned by the Executive Team.

• Work with the CEO and help drive initiatives critical to the success of the organization • Take ownership of a number of projects across growth, sales, new product development and operations • Coordinate change projects with impact toward core business metrics (revenue / cost / customer satisfaction) • Act as the proxy to the CEO in driving intermediate milestones and key results • Assist and communicate with leadership team in decision-making, program management, and initiative implementation • Constantly propose improvements and initiatives to the CEO and leadership team • Work shoulder-to-shoulder with the CEO in key accounts management