Role Description The Growth Marketing Manager will be the critical link between our digital marketing team and our technical and SEO-driven digital efforts. This role requires a blend of technical expertise, UX/UI knowledge, and data-driven decision-making to optimize our digital experiences, improve search performance, and drive conversions across our platforms. If you have a passion for technical marketing, SEO, website performance, and digital usability, and love working in a fast-paced, mission-driven environment, we’d love to hear from you! How You'll Make An Impact - SEO & Digital Optimization - Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements). - Conduct site audits and provide recommendations to enhance organic search rankings and user engagement. - Implement A/B testing and UX improvements to optimize conversion rates and reduce friction. - Technical Implementation & Website Management - Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.). - Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates). - Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio). - Oversee schema markup, metadata optimization, and internal linking strategies. - Data-Driven Growth & Reporting - Build dashboards and reports to track SEO performance, website engagement, and conversion rates. - Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility. - Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies. - Collaboration & Strategy - Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices. - Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions. - Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices). - Turn participant feedback into actionable improvements. - Other ad hoc responsibilities / projects as the need arises. Qualifications - Experienced in SEO & digital growth – You have 5+ years of experience in SEO, technical marketing, and digital user experience. - Technically proficient – You’re comfortable using HTML, CSS, and JavaScript. - Data-driven & analytical – You have experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools. - User-focused – You understand UX/UI principles and how to design intuitive, high-converting digital experiences. - A problem solver – You excel at diagnosing website issues, optimizing performance, and improving conversion pathways. - Collaborative – You can work across teams, bridging the gap between marketing, developers, and content creators. - Detail-oriented & strategic – You see the big picture but also execute with precision. Requirements - Minimum education: Bachelor’s degree in Marketing or a similar field. Benefits - Paid Time Off (PTO) and Company Paid Holidays. - 100% Employer paid medical, dental, and vision insurance plan options. - Health Savings Account and Flexible Spending Accounts. - Bi-weekly HSA employer contribution. - Company paid Short-Term Disability and Long-Term Disability. - 401(k) Retirement Plan, with Company Match.

Full-Time | Fully RemoteAbout iPromo iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression. We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients. Position Summary We’re looking for a hands-on, data-driven Growth Marketing Manager to own and scale our eCommerce acquisition and conversion engine. This is not a “strategy-only” role—you will plan, launch, optimize, and measure campaigns across SEM, SEO, CRO, paid social, and product page creation. What You’ll Do - Own full-funnel performance marketing across Google Ads (SEM), SEO, CRO, and Meta (Facebook/Instagram) ads. - Audit, design, and optimize landing pages + product pages to maximize conversion and revenue per visitor. - Run structured A/B and multivariate tests with clear hypotheses, controls, and measurable lifts. - Report on CAC, ROAS, and LTV/CAC ratios with actionable insights, not just numbers. - Collaborate with design, dev, and content teams to ensure SEO-friendly, conversion-optimized site architecture. Who You Are - Proven operator: You’ve directly managed $100K+/month ad spend and can point to specific campaigns where you reduced CAC or improved ROAS. - Analytical & technical: Comfortable with Google Analytics 4, Tag Manager, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.). - Conversion obsessed: You don’t just drive traffic—you optimize the on-site experience (CRO, landing pages, product detail pages). - Hands-on: You’ve built, launched, and scaled campaigns yourself—not just overseen agencies. - eCommerce focused: Direct experience in multi-SKU eCommerce or marketplace businesses. Must-Have Experience - Running Google Ads + Meta Ads with measurable ROI improvements. - Executing technical + content SEO that drove revenue, not just rankings. - Designing and testing landing pages + product pages that increased CVR. - Using CRO frameworks (A/B testing, user journey analysis). - Reporting growth metrics tied to revenue and profit, not vanity metrics. How We Filter If you apply, be prepared to answer 5 specific, practical questions on SEM, SEO, CRO, landing page optimization, Google Ads, and Meta Ads. Generic answers will disqualify you. 🔑 This role is for doers, not overseers. If you thrive on digging into data, testing relentlessly, and proving impact with hard numbers, you’ll fit right in. Why Join iPromo? - Fast-paced, collaborative culture with room to innovate - High-impact role with visibility across marketing and leadership teams - Opportunity to lead and grow a full-funnel digital marketing program

Full-Time | Fully RemoteAbout iPromo iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression. We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients. Position Summary We’re looking for a hands-on, data-driven Growth Marketing Manager to own and scale our eCommerce acquisition and conversion engine. This is not a “strategy-only” role—you will plan, launch, optimize, and measure campaigns across SEM, SEO, CRO, paid social, and product page creation. What You’ll Do - Own full-funnel performance marketing across Google Ads (SEM), SEO, CRO, and Meta (Facebook/Instagram) ads. - Audit, design, and optimize landing pages + product pages to maximize conversion and revenue per visitor. - Run structured A/B and multivariate tests with clear hypotheses, controls, and measurable lifts. - Report on CAC, ROAS, and LTV/CAC ratios with actionable insights, not just numbers. - Collaborate with design, dev, and content teams to ensure SEO-friendly, conversion-optimized site architecture. Who You Are - Proven operator: You’ve directly managed $100K+/month ad spend and can point to specific campaigns where you reduced CAC or improved ROAS. - Analytical & technical: Comfortable with Google Analytics 4, Tag Manager, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.). - Conversion obsessed: You don’t just drive traffic—you optimize the on-site experience (CRO, landing pages, product detail pages). - Hands-on: You’ve built, launched, and scaled campaigns yourself—not just overseen agencies. - eCommerce focused: Direct experience in multi-SKU eCommerce or marketplace businesses. Must-Have Experience - Running Google Ads + Meta Ads with measurable ROI improvements. - Executing technical + content SEO that drove revenue, not just rankings. - Designing and testing landing pages + product pages that increased CVR. - Using CRO frameworks (A/B testing, user journey analysis). - Reporting growth metrics tied to revenue and profit, not vanity metrics. How We Filter If you apply, be prepared to answer 5 specific, practical questions on SEM, SEO, CRO, landing page optimization, Google Ads, and Meta Ads. Generic answers will disqualify you. 🔑 This role is for doers, not overseers. If you thrive on digging into data, testing relentlessly, and proving impact with hard numbers, you’ll fit right in. Why Join iPromo? - Fast-paced, collaborative culture with room to innovate - High-impact role with visibility across marketing and leadership teams - Opportunity to lead and grow a full-funnel digital marketing program

Director, Growth Marketing Location: Denver, CO Summary The Director of Growth Marketing is responsible for driving customer acquisition, market share growth, and ROI-positive revenue performance across WOW!’s footprint. This role owns all paid media strategy and execution, direct mail marketing, agency and vendor management, and growth marketing budgeting. This leader blends strategic thinking with hands-on execution and analytics rigor. They will oversee performance across SEM, paid social, display, video, traditional media, and direct mail—ensuring integrated campaigns that deliver measurable subscriber growth. What WOW! Offers - Base salary up to $160,000 annually, commensurate with experience, plus short-term incentive plan, and comprehensive benefits including: - Medical, dental, and vision insurance - 401(k) with company match - Paid time off & company holidays - Tuition reimbursement for continued development - Employee broadband discounts Essential Duties and Responsibilities Include but are not limited to the following: Growth Strategy & Performance Leadership - Develop and execute the annual and quarterly growth marketing roadmap aligned to subscriber and revenue targets - Own paid acquisition strategy across digital and traditional channels - Establish clear KPIs (CPA, ROAS, CAC, LTV, conversion rates, market penetration) - Drive continuous testing, optimization, and channel mix modeling Paid Media Strategy & Execution - Lead full-funnel paid media strategy across SEM, paid social, display, video/CTV, OTT, programmatic, audio, and traditional channels - Optimize targeting, creative, bidding strategies, and budget allocation - Partner with analytics to improve attribution modeling and incrementality testing - Ensure local market customization while maintaining brand consistency Direct Mail Strategy & Execution - Own direct mail targeting strategy, segmentation, and offer development - Manage production timelines, print vendors, and in-home drop schedules - Optimize response rates through testing (creative, format, offer, geography) - Integrate direct mail into omnichannel campaigns Agency & Vendor Management - Lead and manage media agencies, direct mail vendors, data providers, and marketing technology partners - Negotiate contracts, scope of work, and performance benchmarks - Ensure agencies deliver innovation, transparency, and measurable ROI - Drive accountability through regular business reviews Budget Ownership & Financial Management - Own and manage multi-million-dollar acquisition budget - Forecast spend and performance across markets and channels - Reallocate investments based on performance data - Identify efficiencies and cost-saving opportunities Cross-Functional Leadership - Partner with Sales, Finance, Analytics, Product, and Marketing teams - Align promotional strategy with growth goals - Support market launches, expansion builds, and competitive response plans Other duties as assigned Qualifications To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Minimum Required Education and Experience - 10+ years in growth marketing or performance marketing leadership - Experience in telecom, broadband, subscription, or high-consideration consumer services preferred - Proven track record managing $25M+ acquisition budgets - Deep expertise in paid digital media, direct mail, and attribution modeling - Strong analytical skills with ability to translate data into actionable strategy - Experience managing agencies and vendor ecosystems - Exceptional leadership, communication, and stakeholder management skills Skills and Abilities to be Successful in this Role - Consistent achievement (or overachievement) of subscriber growth targets - Improved cost per acquisition and return on ad spend - Optimized media mix with measurable incrementality - High-performing agency partnerships - Clear visibility and accountability across growth spend Physical Demands/Working Conditions: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - regularly required to talk and hear - required to use hands to type, handle objects and paperwork - required to use close vision and be able to focus - Some travel may be required All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran