• The Growth Marketing Manager will be the critical link between our digital marketing team and our technical and SEO-driven digital efforts. • Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements). • Conduct site audits and provide recommendations to enhance organic search rankings and user engagement. • Implement A/B testing and UX improvements to optimize conversion rates and reduce friction. • Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.). • Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates). • Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio). • Build dashboards and reports to track SEO performance, website engagement, and conversion rates. • Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility. • Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices.

• Own and scale paid acquisition across key channels (Meta, Google Ads, AppLovin, etc.) • Manage and optimize UA budgets, allocating spend based on performance and ROI • Analyze campaign performance and identify growth opportunities across channels, creatives, and audiences • Continuously test new hypotheses, sources, and approaches to scale efficiently • Work closely with product, analytics, and creative teams to improve performance • Monitor key metrics (CPI, ROAS, LTV, Retention) and make data-driven decisions • Take full ownership of UA campaigns and drive their performance end-to-end

• Diseñar, construir y optimizar los funnels y journeys de SmartPro de punta a punta: desde páginas y formularios hasta automatizaciones de email y comunicación post-registro/post-compra. • Este rol asegura que todos los funnels de la empresa (lanzamientos, evergreen, orgánico, academia y activaciones internas) sean estables, medibles, ordenados y orientados a conversión y experiencia. • Gestión de Funnels y Conversión (CRO): Construcción, optimización y mantenimiento técnico de todas las páginas del embudo (registro, ventas, checkout). • Incluye la gestión de redirecciones por fases del lanzamiento y la mejora de la velocidad y UX para maximizar conversiones. • Administración de Plataformas Educativas y Pagos: Configuración integral en Hotmart/Kajabi (productos, ofertas, bumps y accesos) y gestión de pasarelas de pago (Stripe/Dlocal). • Responsable del QA de pagos, resolución de incidencias y flujos de alumnos externos. • Estrategia de Email Marketing y CRM: Diseño y ejecución de automatizaciones para lanzamientos, flujos *evergreen* y postventa. • Incluye la segmentación de audiencias, limpieza de listas, monitoreo de entregabilidad (reputación/spam) y reportes de performance. • Integraciones y QA End-to-End: Asegurar la correcta comunicación entre plataformas mediante triggers y eventos críticos (compras, cancelaciones).

Role Description The Growth Marketing Manager will be the critical link between our digital marketing team and our technical and SEO-driven digital efforts. This role requires a blend of technical expertise, UX/UI knowledge, and data-driven decision-making to optimize our digital experiences, improve search performance, and drive conversions across our platforms. If you have a passion for technical marketing, SEO, website performance, and digital usability, and love working in a fast-paced, mission-driven environment, we’d love to hear from you! How You'll Make An Impact - SEO & Digital Optimization - Own and execute SEO strategy (technical SEO, on-page optimizations, structured data, page speed improvements). - Conduct site audits and provide recommendations to enhance organic search rankings and user engagement. - Implement A/B testing and UX improvements to optimize conversion rates and reduce friction. - Technical Implementation & Website Management - Collaborate with developers and designers to modify and optimize the digital user experience (landing pages, forms, mobile UX, etc.). - Track, analyze, and improve website performance metrics (page speed, user flow, bounce rates). - Manage and improve tracking pixels, tags, and analytics (Google Tag Manager, GA4, Looker Studio). - Oversee schema markup, metadata optimization, and internal linking strategies. - Data-Driven Growth & Reporting - Build dashboards and reports to track SEO performance, website engagement, and conversion rates. - Develop strategies to improve our customer acquisition funnel, with a focus on usability and accessibility. - Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing strategies. - Collaboration & Strategy - Partner with content, creative, and paid media teams to align digital marketing initiatives with SEO and user experience best practices. - Stay ahead of emerging trends in search, web performance, and digital UX to implement cutting-edge solutions. - Ensure all digital experiences are optimized for both search engines and real users (UX/UI best practices). - Turn participant feedback into actionable improvements. - Other ad hoc responsibilities / projects as the need arises. Qualifications - Experienced in SEO & digital growth – You have 5+ years of experience in SEO, technical marketing, and digital user experience. - Technically proficient – You’re comfortable using HTML, CSS, and JavaScript. - Data-driven & analytical – You have experience with GA4, Google Tag Manager, PowerBI, Hotjar, or similar tools. - User-focused – You understand UX/UI principles and how to design intuitive, high-converting digital experiences. - A problem solver – You excel at diagnosing website issues, optimizing performance, and improving conversion pathways. - Collaborative – You can work across teams, bridging the gap between marketing, developers, and content creators. - Detail-oriented & strategic – You see the big picture but also execute with precision. Requirements - Minimum education: Bachelor’s degree in Marketing or a similar field. Benefits - Paid Time Off (PTO) and Company Paid Holidays. - 100% Employer paid medical, dental, and vision insurance plan options. - Health Savings Account and Flexible Spending Accounts. - Bi-weekly HSA employer contribution. - Company paid Short-Term Disability and Long-Term Disability. - 401(k) Retirement Plan, with Company Match.