• Build and execute outbound lead generation campaigns across multiple channels (email, LinkedIn, phone, events) • Design and implement AI-powered automation to scale prospecting efforts while maintaining quality • Research and identify target accounts and key decision-makers • Craft personalized outreach sequences that resonate with mission-focused prospects • Qualify leads based on defined criteria and book initial discovery meetings for the sales team • Maintain accurate pipeline data in Salesforce and track campaign performance metrics • Experiment with new channels, messaging, and tools to continuously improve conversion rates • Collaborate with sales and marketing to refine lead qualification criteria and messaging based on what converts

• Establish rapport and develop positive business relationships with customers and clients • Acquire potential sales leads and their contact details from various channels (e.g. social media, client referrals, events, online, etc.) • Coordinating with the sales and marketing team to nurture and include leads in effective campaigns • Develop and maintain a sales prospecting database or CRM and make sure that details are accurate • Follow up with leads through email, SMS, phone call • Research on market trends,  customer needs, and industry best practices • Develop and implement criteria for qualifying leads and monitor conversion rates  • Ad hoc tasks

• Research and build verified lists of hospital contacts based on target roles, titles, and geographic regions • Conduct manual contact validation to ensure accuracy and relevance • Develop tailored email outreach messaging aligned with campaign goals and healthcare pain points • Execute and manage email campaigns using tools such as SendGrid integrated with Odoo (or similar CRM platforms) • Monitor, respond to, and nurture inbound lead replies through the early sales pipeline • Maintain consistent brand tone and messaging across all outreach efforts • Track and report on campaign performance, lead quality, objections, and interest levels • Collaborate with sales and marketing teams to refine targeting, messaging, and outreach strategy • Ensure compliance with email marketing best practices, especially when communicating with healthcare and hospital servers

• Perform lead generation activities, including researching potential clients using tools like Hunter.io, LinkedIn, and other prospecting platforms. • Build and maintain a database of qualified leads based on provided target criteria. • Customize and send cold outreach emails using provided templates, ensuring proper personalization where needed. • Manage LinkedIn prospecting efforts, including outreach and follow-up communication. • Utilize CRM or email marketing tools (such as Mixmax, HubSpot, or similar) for email tracking, follow-ups, and pipeline management. • Coordinate schedules and appointments using calendar tools to set up meetings with prospective clients. • Provide updates on lead generation progress, challenges, and successes during regular check-ins.