• Architect signal-driven prospecting systems: Define how intent signals, firmographics, behavioral data, and CRM context combine into actionable prioritization and recommendations. • Hands-on, high-leverage builder: Write production code, lead complex initiatives end-to-end, and take systems from prototype to scale. • AI + systems thinking: Shape how ML and GenAI models integrate into deterministic workflows, balancing automation with transparency and user trust. • Product-shaping technical leadership: Influence what the product should be, not just how it’s built—partnering closely with Product to define surfaces, workflows, and tradeoffs. • Platform and extensibility mindset: Design systems that work across accounts, buying groups, and regions while remaining extensible and evolvable. • Cross-team influence: Work horizontally across CRM, data, AI, and GTM teams to align patterns and avoid local optimizations. • Raise the technical bar: Mentor senior engineers, guide architectural reviews, and turn incidents and failures into better system design.

• Conduct outbound cold calls related to active real estate listings. • Introduce properties and assess interest in buying or selling. • Qualify prospects using provided scripts and criteria. • Set appointments or generate warm leads for follow-up. • Maintain a confident, professional, and friendly phone presence. • Follow approved call scripts, training materials, and outreach guidelines consistently. • Accurately document call outcomes, lead details, and follow-up actions in tracking systems or CRM tools. • Update lead status, notes, and contact information to ensure data accuracy and visibility. • Meet call activity and quality expectations. • Participate in onboarding and role-specific training. • Apply coaching feedback to improve call quality, objection handling, and qualification accuracy. • Support outreach goals by maintaining consistent call volume and performance standards.

• Generate new leads via: - Outbound calling - Email outreach - Online enquiries and databases - Builder-provided lead sources • Qualify leads based on: - NSW location - Build type (new home, duplex, townhouse, small development) - Budget range and funding readiness - Land status (owned, under contract, searching) - Build timeframe and approval awareness • Book qualified appointments (phone, video, face-to-face where applicable) • Confirm and follow up appointments to maximise show-up rates • Maintain accurate CRM records including: - Call notes - Qualification status - Appointment outcomes • Provide daily and weekly activity reports: - Calls made - Leads qualified - Appointments booked and attended

• Conduct outbound outreach to prospective and existing buyers across North America phone, email, WhatsApp, and other messaging platforms to drive engagement and bidding activity. • Promote live and upcoming auctions with relevant, personalized messaging to generate urgency and increase auction participation. • Identify and qualify new buyer leads, onboard them to the platform, and provide guidance on how to navigate and participate in auctions. • Reactivate lapsed or dormant buyers by uncovering their product interests and matching them with relevant inventory. • Partner with the marketing team to refine messaging, suggest localized campaign strategies, and support promotional efforts for key surplus categories. • Maintain accurate tracking of outreach activity, buyer interactions, and performance metrics using CRM tools. • Provide insights to internal teams on buyer needs, auction feedback, and opportunities to enhance market penetration.