• Responsible for activity and consistent reliable delivery to M Firms of product; marketing strategy, underwriting education/support and relationship partnering. • Problem resolution in a timely manner, delegating to appropriate teams where warranted. • Counsel with M Firms to determine positioning opportunities and value delivery to M Firm members. • Achievement of channel performance requirements • Work with National Sales Manager and VP of M Marketing to grow production and market share of PL in M Channel by maintaining strong relationships with principals, marketers and support teams in the FVP territory. • Responsible for successfully carrying out M marketing plan by meeting with principals, marketers and support teams with the objective of growing firm sales with Pacific Life. Also responsible for maintaining M firm relationships and quarterbacking any issues or problems that arise. Must be willing to travel. • Responsible for meeting production goals established by Home Office management. • Managing travel and marketing expenses, establishing and maintaining strong working relationships with M Marketing Team and Home Office staff, entering information into Salesforce entry to include a minimum of meeting recaps and call logs.

• Optimizing and driving performance of Propel’s lifecycle marketing revenue program - defining strategy, setting channel mix, and driving growth while maintaining strong user engagement • Translate strategy into executional excellence - partner with our marketplace and healthcare teams to run high-performing promotional campaigns across core channels (email, push, in app), and test new approaches for optimizing and engagement and conversion • Manage and optimize lifecycle marketing performance, including forecasting and reporting performance to leadership and cross-functional partners • Build a high-performing creative engine and developing testing frameworks and workflows that consistently deliver new creative winners • Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance • Advance our attribution and modeling capabilities by determining the optimal approach for attributing conversions and revenue to lifecycle marketing efforts and how to use modeling and other techniques to optimize performance • Collaborate with marketplace, healthcare, and product teams to drive growth - ensuring cohesive messaging, seamless user journeys, and automating winning strategies to drive growth

• Create elite, scroll-stopping AI videos using the latest tools • Produce ad creative that genuinely wows and converts for home service lead generation • Push boundaries — no recycled templates or average AI output • Design high-converting funnels, landing pages, and websites inside GoHighLevel • Create and post content across various social media platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and X (Twitter) • Create sales-grade and investor-grade materials that are clear and persuasive • Design and improve WordPress sites using Elementor (bonus for light CSS or custom code work)

• Develop and implement multi-channel marketing campaigns and events that align with business objectives and drive customer acquisition and retention. • Manage content strategy, including blogs, whitepapers, case studies, webinars and social media, to reinforce Arine’s brand voice and thought leadership. • Collaborate with sales, product, and customer success teams to ensure alignment and optimize the customer journey. • Analyze marketing performance metrics and leverage insights to refine strategies and maximize ROI. • Stay ahead of industry trends and competitor strategies to ensure Arine remains an innovator in the space.