• Optimizing and driving performance of Propel’s lifecycle marketing revenue program - defining strategy, setting channel mix, and driving growth while maintaining strong user engagement • Translate strategy into executional excellence - partner with our marketplace and healthcare teams to run high-performing promotional campaigns across core channels (email, push, in app), and test new approaches for optimizing and engagement and conversion • Manage and optimize lifecycle marketing performance, including forecasting and reporting performance to leadership and cross-functional partners • Build a high-performing creative engine and developing testing frameworks and workflows that consistently deliver new creative winners • Lead rigorous A/B and incrementality testing, using structured analytics to unearth learnings and drive step-change improvements in performance • Advance our attribution and modeling capabilities by determining the optimal approach for attributing conversions and revenue to lifecycle marketing efforts and how to use modeling and other techniques to optimize performance • Collaborate with marketplace, healthcare, and product teams to drive growth - ensuring cohesive messaging, seamless user journeys, and automating winning strategies to drive growth

• Create elite, scroll-stopping AI videos using the latest tools • Produce ad creative that genuinely wows and converts for home service lead generation • Push boundaries — no recycled templates or average AI output • Design high-converting funnels, landing pages, and websites inside GoHighLevel • Create and post content across various social media platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn, and X (Twitter) • Create sales-grade and investor-grade materials that are clear and persuasive • Design and improve WordPress sites using Elementor (bonus for light CSS or custom code work)

• Develop and implement multi-channel marketing campaigns and events that align with business objectives and drive customer acquisition and retention. • Manage content strategy, including blogs, whitepapers, case studies, webinars and social media, to reinforce Arine’s brand voice and thought leadership. • Collaborate with sales, product, and customer success teams to ensure alignment and optimize the customer journey. • Analyze marketing performance metrics and leverage insights to refine strategies and maximize ROI. • Stay ahead of industry trends and competitor strategies to ensure Arine remains an innovator in the space.

• Support the planning and execution of marketing activities; • Assist in creating and organizing content for social media; • Monitor campaign metrics and indicators (engagement, reach, leads, etc.); • Support social media management (posts, interactions, and editorial calendar); • Assist in organizing internal and external events and initiatives;