• Develop and implement multi-channel marketing campaigns and events that align with business objectives and drive customer acquisition and retention. • Manage content strategy, including blogs, whitepapers, case studies, webinars and social media, to reinforce Arine’s brand voice and thought leadership. • Collaborate with sales, product, and customer success teams to ensure alignment and optimize the customer journey. • Analyze marketing performance metrics and leverage insights to refine strategies and maximize ROI. • Stay ahead of industry trends and competitor strategies to ensure Arine remains an innovator in the space.

• Support the planning and execution of marketing activities; • Assist in creating and organizing content for social media; • Monitor campaign metrics and indicators (engagement, reach, leads, etc.); • Support social media management (posts, interactions, and editorial calendar); • Assist in organizing internal and external events and initiatives;

• Direct responsibility for upstream and downstream marketing, digital marketing, product management, market development, medical education strategy, claims development and strategic tradeshow planning. • Responsible for developing, communicating and executing marketing strategies, annual marketing plans and programs; modifying as necessary to ensure that revenue and operating profits meets or exceeds plan for assigned products. • Determine the market entry strategy for product ideas which may include acquisition, licensing, supply agreements, product development and work partners to bring these ideas to market. • Lead and develop a high functioning product marketing team focused on meeting and exceeding expectations. • Develop and execute strategic planning, annual marketing & portfolio planning, operational plans, effectively communicating the plans at all levels of the organization. • Develop new product launch plans and strategies, with cross-functional stakeholders and owners, driving adoption of innovative, higher value products. • Direct all product launch efforts domestically to include pricing, training, target account identification, roll out strategy, creation of all collateral sales materials and VOC customer feedback to support the product development process. • Define digital marketing strategies, partner with the Corporate Marketing Communications team to execute campaigns. Evaluate the effectiveness of such programs and drive improvements. • Partner with Sales and Finance team members to create and implement pricing/financial programs & promotions for new and existing products to meet corporate financial goals. • Prepare long range, annual, quarterly, and monthly forecasts for each assigned product line. Analyze forecast variances and recommend corrective actions. • Drive and utilize market research and market data analysis to identify market and competitive insights to stay abreast of current market trends that inform marketing plans, emerging technologies and competitive threats. • Lead an international marketing core team to promote alignment and engagement as needed to support successful plan execution and achievement of results.

• Create and execute the North America marketing plan to complement central activations and help maximize loyalty and sales of the Tobii Dynavox portfolio. • Liaise with local sales teams to develop local marketing activities and ensure zone initiatives align with local business needs. • Manage, plan and produce content across digital channels, including website, local social media channels, and email communications. • Support community management across our social media platforms, building engagement and strengthening relationships with target audiences. • Coordinate and manage the assigned go-to-market marketing activities. • Assist in the development and distribution of central marketing and communications, ensuring accurate localization of content to meet U.S. and Canadian contexts. • Lead local projects and oversee central ones, managing timelines and keeping stakeholders informed.