• Monitor and analyze performance for owned digital channels (e.g., email, webinars) and provide actionable insights to improve engagement and conversion • Support analysis of website traffic and conversion trends to inform optimization strategies • Contribute to regular performance inspection reviews, investigating strategic shifts and providing recommendations • Build and maintain dashboards and reports to track key performance metrics for marketing campaigns and channels • Collaborate with marketing teams to understand business objectives and deliver data-driven recommendations • Support A/B testing and additional optimization experiments to improve campaign effectiveness • Stay informed on digital marketing trends and analytics best practices to continuously improve reporting and insights

• Architect, develop and direct high-impact go-to-market strategies that drive incremental revenue • Generate strategic insights from a variety of sources to develop top-, mid-, and bottom-funnel content that engages our audience • Partner closely with copywriters and designers to iterate on ads and optimize media to drive conversions • Communicate campaign vision and lead buy-in from key internal and external stakeholders • Provide actionable SEO direction to the content team • Collaborate with partners to optimize all growth strategy components • Drive all campaigns with a test-and-learn approach • Deliver timely reporting on campaigns and provide recommendations for adjustments to improve performance • Lead and manage a team of marketing professionals to execute marketing strategy and initiatives.

• Provide ongoing one-on-one and group mentoring sessions for digital marketing graduates. • Support learners in understanding and applying digital marketing concepts (Content creation, analytics, social media marketing, email marketing, SEO, SEM, etc.) • Offer constructive feedback on portfolios, projects and performance for continuous improvement. • Collaborate with program graduates to develop effective pricing strategies for their services. • Provide guidance on setting competitive rates to attract clients while ensuring fair compensation. • Assist graduates in setting up and optimizing their profiles on relevant freelance platforms and LinkedIn profile optimization. • Offer personalized recommendations to enhance profile visibility and attractiveness to potential clients. • Supervise projects and gigs sourced by learners. • Offer feedback and guidance to ensure quality deliverables and client satisfaction. • Provide advisory support on secured gigs, learner growth, and development. • Conduct regular check-ins to assess progress, address challenges, and provide actionable advice for improvement. • Share relevant resources to enhance mentoring experience. • Develop and share case studies, trends and tools from real-world digital marketing campaigns. • Collaborate with other Super Agents and Freelance Mentoring Coordinator to continuously improve the mentoring process.

• Develop global campaigns, drive content and ad strategy in support of campaigns, manage segmentation, and ensure integrated approach with broader demand generation initiatives. • Develop, execute, and optimize comprehensive paid media campaigns across ad platforms to drive lead generation. • Pioneer testing and advertising strategies on emerging AI-driven search platforms to ensure brand visibility in the next evolution of search. • Leverage intent data (e.g., 6sense, Demandbase, Bombora) to design highly targeted account-based marketing (ABM) campaigns. • Manage significant monthly ad spends, ensuring budget pacing and rigorous optimization toward Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) targets. • Monitor campaign performance daily; develop and share meaningful insights with executive team, campaign managers and broader marketing team.