IMPACT BRANDS

• Perform a high volume of outbound sales calls to customers to interact with them and identify their needs or issues • Clarify information and provide recommendations and solutions to customers via telephone calls • Build positive work relationships with customers to enhance the image and public perception of a company • Strive to improve customer satisfaction through excellent customer service • Place outbound calls to customers to promote new products and services • Complete call notes and call reports as necessary and update them in the database • Obtain and evaluate all relevant data to handle complaints and inquiries • Keep a high level of knowledge about existing products and services • Perform other related tasks as assigned

• Lead customer interactions efficiently while maintaining a professional tone. • Identify at-risk customers and apply problem-solving strategies. • Analyze customer needs to recommend relevant products and services. • Document customer records to ensure a seamless experience. • Address complex service issues with a positive, solutions-oriented approach. • Perform other related tasks as required.

• Drive Revenue growth, optimise for conversions. • Overlook product launch cycle from A to Z. • Optimize product listings (titles, descriptions, keywords, images). • Manage Amazon PPC advertising campaigns. • Research keywords and market trends. • Monitor sales and performance reports. • Improve product rankings and visibility. • Track competitor products and pricing. • Maintain account health and customer satisfaction. • And other assigned tasks.

• Plan, manage, and optimize Amazon PPC campaigns (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP). • Develop and execute data-driven strategies to improve ACOS, TACOS, CTR, CPC, and ROAS. • Perform ongoing keyword research, competitor research, and market analysis. • Continuously test and refine bidding strategies, audience targeting, and ad creatives. • Track and analyze PPC metrics, provide actionable insights. • Optimize budget allocation for peak sales events and seasonal promotions. • Stay up to date with the latest Amazon advertising features and strategies.

• Design, develop, and maintain robust backend systems and applications • Implement server-side logic, ensuring high performance and responsiveness • Develop and maintain RESTful APIs to support various frontend and mobile applications • Integrate third-party APIs and services • Design and maintain database schemas, optimize queries • Manage database performance, security, and data integrity • Write clean, maintainable, and well-documented code • Implement secure coding practices • Identify and resolve technical issues • Stay up-to-date with the latest industry trends

• Produce, maintain and modify website and user interfaces. • Create all coded Front-end deliverables. • Optimize web pages for maximum speed and scalability. • Fix any website issues or bugs that arise. • Develop features to enhance the user experience. • Collaborate with other team members and guide if needed.

• Provide administrative and operational support to the CTO • Coordinate meetings, schedules, and internal communications • Track project progress, deadlines, and deliverables • Prepare reports, presentations, and performance summaries • Liaise with department heads on operational priorities • Provide data-driven insights through reporting and analysis

• Write conversion copy for digital channels. • Collaborate with cross functional teams. • Adapt tone of voice for different audiences and platforms. • Edit and proofread content to ensure clarity and consistency. • Support content strategy with creative input and messaging ideas. • Optimize content based on performance data and SEO best practices. • Other assigned tasks.

• Lead the successful implementation of assigned brand projects from conception to completion. • Suggest process optimization ideas and create implementation plans. • Collaborate effectively with cross-functional teams. • Ensure consistent brand messaging across all marketing channels and platforms. • Generate innovative ideas and brand initiatives to enhance brand awareness and engagement. • Monitor and analyze key brand performance metrics.

• Open and maintain customer accounts. • Resolve product or service questions to ensure customer satisfaction. • Recommend products or services based on customer needs. • Contribute to team efforts and achieve related goals. • Manage incoming calls, chats & emails, and provide assistance. • Maintain and handle customer inquiries, records and documentation. • Deliver excellent customer service with a positive attitude. • And other assigned tasks.