• Develop global campaigns, drive content and ad strategy in support of campaigns, manage segmentation, and ensure integrated approach with broader demand generation initiatives. • Develop, execute, and optimize comprehensive paid media campaigns across ad platforms to drive lead generation. • Pioneer testing and advertising strategies on emerging AI-driven search platforms to ensure brand visibility in the next evolution of search. • Leverage intent data (e.g., 6sense, Demandbase, Bombora) to design highly targeted account-based marketing (ABM) campaigns. • Manage significant monthly ad spends, ensuring budget pacing and rigorous optimization toward Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) targets. • Monitor campaign performance daily; develop and share meaningful insights with executive team, campaign managers and broader marketing team.

• Develop and execute digital marketing strategies for client programs • Partner directly with clients to ensure alignment with goals and objectives • Monitor and report on campaign performance, making adjustments as needed • Use analytics tools to evaluate effectiveness and provide recommendations

• Lead solution architecture for digital marketing and customer data solutions (design, data flows, integrations, documentation) • Define and maintain reference architectures, standards, and reusable patterns • Ensure privacy-by-design and compliance (GDPR/CCPA/HIPAA) across activation flows • Architect MarTech capabilities: CDP/DMP , marketing automation, personalization, channel orchestration • Enable measurement and analytics: tracking/event taxonomy, dashboards, attribution support • Guide delivery teams and perform design/code reviews, ensuring intended architecture is delivered

• Develop a strong understanding of Adapt Worldwide (and Welocalize) Digital Marketing & Localization services, including: • Search Engine Optimization (SEO) and App Store Optimisation (ASO). • Paid Media (Paid Search & Paid Social). • Programmatic Advertising. • Content Marketing. • Web Analytics & Conversion Optimization. • Proactively identify and pursue new business opportunities, with a strong focus on new logo acquisition within the multilingual and international digital marketing space. • Conduct targeted outbound prospecting via email, phone, LinkedIn, referrals, and events to generate new leads and build a healthy top-of-funnel pipeline. • Research markets, industries, and accounts to uncover growth opportunities and tailor outreach and value propositions. • Own the full sales cycle for assigned opportunities, from prospecting and qualification through discovery, proposal, negotiation, and close. • Lead discovery conversations to uncover client pain points, buying triggers, and growth objectives related to digital marketing and global expansion. • Clearly articulate and demonstrate the value and ROI of Adapt’s and Welocalize’s services to prospective clients. • Build and maintain a qualified and active sales pipeline, consistently progressing opportunities and meeting or exceeding individual sales targets and quotas. • Collaborate with Solutions, Program Directors, and Delivery teams to develop RFP responses, SOWs, pricing, and commercial proposals that support deal closure. • Maintain accurate and timely CRM data, including pipeline stages, activity tracking, and 30/60/90-day forecasts. • Actively manage objections, risks, and client concerns throughout the sales cycle to drive deals to closure. • Work towards achieving individual sales targets and quotas, contributing to overall team revenue goals. • Develop and maintain strong relationships with prospects and clients, supporting upsell and cross-sell opportunities where relevant. • Collaborate closely with digital marketing delivery teams to ensure smooth handover from sales to delivery and strong client satisfaction. • Attend internal sales meetings, pipeline reviews, and training sessions to develop sales skills and product knowledge continuously.