• Provide ongoing one-on-one and group mentoring sessions for digital marketing graduates. • Support learners in understanding and applying digital marketing concepts (Content creation, analytics, social media marketing, email marketing, SEO, SEM, etc.) • Offer constructive feedback on portfolios, projects and performance for continuous improvement. • Collaborate with program graduates to develop effective pricing strategies for their services. • Provide guidance on setting competitive rates to attract clients while ensuring fair compensation. • Assist graduates in setting up and optimizing their profiles on relevant freelance platforms and LinkedIn profile optimization. • Offer personalized recommendations to enhance profile visibility and attractiveness to potential clients. • Supervise projects and gigs sourced by learners. • Offer feedback and guidance to ensure quality deliverables and client satisfaction. • Provide advisory support on secured gigs, learner growth, and development. • Conduct regular check-ins to assess progress, address challenges, and provide actionable advice for improvement. • Share relevant resources to enhance mentoring experience. • Develop and share case studies, trends and tools from real-world digital marketing campaigns. • Collaborate with other Super Agents and Freelance Mentoring Coordinator to continuously improve the mentoring process.

• Develop global campaigns, drive content and ad strategy in support of campaigns, manage segmentation, and ensure integrated approach with broader demand generation initiatives. • Develop, execute, and optimize comprehensive paid media campaigns across ad platforms to drive lead generation. • Pioneer testing and advertising strategies on emerging AI-driven search platforms to ensure brand visibility in the next evolution of search. • Leverage intent data (e.g., 6sense, Demandbase, Bombora) to design highly targeted account-based marketing (ABM) campaigns. • Manage significant monthly ad spends, ensuring budget pacing and rigorous optimization toward Cost Per Acquisition (CPA) and Return on Ad Spend (ROAS) targets. • Monitor campaign performance daily; develop and share meaningful insights with executive team, campaign managers and broader marketing team.

• Develop and execute digital marketing strategies for client programs • Partner directly with clients to ensure alignment with goals and objectives • Monitor and report on campaign performance, making adjustments as needed • Use analytics tools to evaluate effectiveness and provide recommendations

• Lead solution architecture for digital marketing and customer data solutions (design, data flows, integrations, documentation) • Define and maintain reference architectures, standards, and reusable patterns • Ensure privacy-by-design and compliance (GDPR/CCPA/HIPAA) across activation flows • Architect MarTech capabilities: CDP/DMP , marketing automation, personalization, channel orchestration • Enable measurement and analytics: tracking/event taxonomy, dashboards, attribution support • Guide delivery teams and perform design/code reviews, ensuring intended architecture is delivered