• Develop and execute digital marketing strategies for client programs • Partner directly with clients to ensure alignment with goals and objectives • Monitor and report on campaign performance, making adjustments as needed • Use analytics tools to evaluate effectiveness and provide recommendations

• Lead solution architecture for digital marketing and customer data solutions (design, data flows, integrations, documentation) • Define and maintain reference architectures, standards, and reusable patterns • Ensure privacy-by-design and compliance (GDPR/CCPA/HIPAA) across activation flows • Architect MarTech capabilities: CDP/DMP , marketing automation, personalization, channel orchestration • Enable measurement and analytics: tracking/event taxonomy, dashboards, attribution support • Guide delivery teams and perform design/code reviews, ensuring intended architecture is delivered

• Develop a strong understanding of Adapt Worldwide (and Welocalize) Digital Marketing & Localization services, including: • Search Engine Optimization (SEO) and App Store Optimisation (ASO). • Paid Media (Paid Search & Paid Social). • Programmatic Advertising. • Content Marketing. • Web Analytics & Conversion Optimization. • Proactively identify and pursue new business opportunities, with a strong focus on new logo acquisition within the multilingual and international digital marketing space. • Conduct targeted outbound prospecting via email, phone, LinkedIn, referrals, and events to generate new leads and build a healthy top-of-funnel pipeline. • Research markets, industries, and accounts to uncover growth opportunities and tailor outreach and value propositions. • Own the full sales cycle for assigned opportunities, from prospecting and qualification through discovery, proposal, negotiation, and close. • Lead discovery conversations to uncover client pain points, buying triggers, and growth objectives related to digital marketing and global expansion. • Clearly articulate and demonstrate the value and ROI of Adapt’s and Welocalize’s services to prospective clients. • Build and maintain a qualified and active sales pipeline, consistently progressing opportunities and meeting or exceeding individual sales targets and quotas. • Collaborate with Solutions, Program Directors, and Delivery teams to develop RFP responses, SOWs, pricing, and commercial proposals that support deal closure. • Maintain accurate and timely CRM data, including pipeline stages, activity tracking, and 30/60/90-day forecasts. • Actively manage objections, risks, and client concerns throughout the sales cycle to drive deals to closure. • Work towards achieving individual sales targets and quotas, contributing to overall team revenue goals. • Develop and maintain strong relationships with prospects and clients, supporting upsell and cross-sell opportunities where relevant. • Collaborate closely with digital marketing delivery teams to ensure smooth handover from sales to delivery and strong client satisfaction. • Attend internal sales meetings, pipeline reviews, and training sessions to develop sales skills and product knowledge continuously.

• Identify growth opportunities within the travel industry through in-depth market research and analysis. • Develop and execute comprehensive marketing plans to expand growth, engagement, and revenue. • Own the execution of campaigns and initiatives from concept through delivery, ensuring deadlines, milestones, and outcomes are consistently met. • Proactively research and propose strategic marketing assets, campaigns, and training initiatives aligned with Project Expedition’s sales and growth goals. • Produce high-quality first-round drafts of content and assets with minimal required feedback. • Create, curate, and manage content across social media, email campaigns, webinars, training materials, and website updates. • Ensure messaging aligns with specific agency needs, overall trade demand, and known training gaps. • Maintain a high standard of design and brand consistency across all channels. • Execute on team “Sales Goals” projects with 100% accountability and consistent on-time delivery. • Support agency-level growth initiatives and secure high-value advisor engagement, including sourcing webinar registrants from key accounts. • Proactively identify opportunities to expand reach, accelerate revenue, and strengthen advisor relationships. • Monitor and optimize open rates, click-through rates, and campaign performance to meet or exceed industry benchmarks. • Manage communications with travel advisors and partners, ensuring timely responses and strong relationship management. • Adopt and leverage new technologies, AI tools, and marketing platforms to increase efficiency and productivity. • Anticipate challenges, propose solutions, and collaborate cross-functionally with Sales, Training, and Product teams.