• Partner directly with the Chief Growth Officer and client partner leadership to shape and evolve Livefront’s marketing strategy. • Help define marketing priorities, focus areas, and success metrics in support of business and growth goals. • Act as a strategic thought partner on brand positioning, go-to-market efforts, and growth opportunities. • Lead planning and execution for marketing programs and campaigns across content, events, brand, and partnerships. • Collaborate with leaders, sales partners, content creators, designers, and subject matter experts to align messaging and storytelling. • Support the creation, distribution, and amplification of content across channels, including events, social, and the website. • Guide Livefront’s approach to events, conferences, sponsorships, and community engagement. • Build and document foundational marketing processes, workflows, tools, and best practices. • Establish methods for tracking effectiveness and ROI across marketing initiatives. • Use data and insights to continuously refine marketing efforts and recommend improvements. • Work closely with HubSpot to manage clients, accounts, segments, and CRM data. • Editor-in-Chief of the website from a marketing lens and an actionable perspective. • Be called upon as a subject matter expert in tools, processes, approaches, and best practices to support the Chief Growth Officer and the Growth team to better land new logos in key markets and key verticals. • Help us market within our own accounts to truly land-and-expand.

• Support the development and execution of engaging, high-impact marketing materials for Dexcom’s portfolio of products. • Collaborate across marketing, product management, regulatory affairs and other functions to ensure alignment in strategy development and successful management of marketing programs. • Leverage foundational brand elements developed by the Brand Strategy team and translate them into integrated, multi-channel campaign briefs and creative development for new product launches and feature releases. • Partner with the regional marketing teams to intake feedback and identify regional nuances, incorporating these insights into campaign development to ensure outputs are market-relevant, effective and globally consistent. • Deliver executional tracking and reporting, documenting learnings and best practices to enable continuous improvement across initiatives. • Work cross-functionally with the Global Events team to execute high-quality, scalable event experiences across international markets, driving brand awareness and engagement for the Dexcom brand. • Lead the Medical, Legal, and Regulatory (MLR) review process for all marketing claims and materials, ensuring timely approvals and accurate submissions, tracking, and archival within the document control system.

• Support Enterprise Sales Teams in a region in North America • Develop a strong working relationship with NOAM sales teams to develop marketing strategies that tie to sales and corporate objectives • Define and execute integrated marketing campaigns to drive new sales leads for the region’s Named Accounts. Campaign types include events, email, on-demand and live webinars • Collaborate closely with the region’s Sales Teams, Marketing Operations, ABM Team and more to plan in-person and virtual events • Develop and execute on marketing campaigns that will drive attendance and engagement at regional events • Help manage the marketing campaign calendar, report on territory performance and achieve set KPIs • Create regional marketing campaigns based on budget and perform quarterly analysis

Role Description - Plan, build and execute B2B marketing campaigns that generate leads and pipeline. - Own email marketing, landing pages, campaign messaging and CTAs. - Create and deliver webinar and event campaigns (end-to-end). - Write and edit high-quality marketing content: - website copy - LinkedIn posts - thought leadership articles - sales enablement content - Actively optimise campaigns based on performance data. - Own day-to-day website content updates, service pages and lead capture optimisation. - Improve messaging clarity across services (IT services, BPO, data, AI, staff augmentation). - Own LinkedIn as a commercial channel (not just posting, positioning and conversion). - Ensure consistent brand tone across all channels. - Produce practical sales assets: - one-pagers - pitch decks - case studies - campaign support materials - Actively support sales outreach with campaigns aligned to target sectors. - Work closely with SDRs and sales to improve meeting quality and conversion. - Own marketing activity within the CRM. - Ensure all MQLs are captured, tracked and nurtured correctly. - Deliver email campaigns via the CRM. - Track campaign-to-lead and lead-to-opportunity performance. - Support partner marketing activity through: - co-branded campaigns - webinars - joint content - Help activate partner relationships commercially (logos, messaging, credibility). Qualifications - 5+ years’ experience in hands-on B2B marketing. - Experience in IT services, IT consultancy, SaaS or BPO environments. - Strong digital marketing capability (email, content, LinkedIn, campaigns). - Excellent written and verbal English (UK / US business standard). - Comfortable working directly with sales teams. - Strong commercial awareness, understands how marketing supports revenue. - Confident owning delivery without needing heavy direction. Requirements - You enjoy doing the work. - You are practical, organised and delivery-focused. - You are UK-based and understand UK & US buyers. Nice to Have - Experience marketing offshore / nearshore delivery models. - Experience with CRM-driven marketing (HubSpot, Salesforce, Pipedrive etc.). - Experience supporting partnerships in B2B tech. Company Description Dear recruiters there is no need to edit this.