Role Description - Plan, build and execute B2B marketing campaigns that generate leads and pipeline. - Own email marketing, landing pages, campaign messaging and CTAs. - Create and deliver webinar and event campaigns (end-to-end). - Write and edit high-quality marketing content: - website copy - LinkedIn posts - thought leadership articles - sales enablement content - Actively optimise campaigns based on performance data. - Own day-to-day website content updates, service pages and lead capture optimisation. - Improve messaging clarity across services (IT services, BPO, data, AI, staff augmentation). - Own LinkedIn as a commercial channel (not just posting, positioning and conversion). - Ensure consistent brand tone across all channels. - Produce practical sales assets: - one-pagers - pitch decks - case studies - campaign support materials - Actively support sales outreach with campaigns aligned to target sectors. - Work closely with SDRs and sales to improve meeting quality and conversion. - Own marketing activity within the CRM. - Ensure all MQLs are captured, tracked and nurtured correctly. - Deliver email campaigns via the CRM. - Track campaign-to-lead and lead-to-opportunity performance. - Support partner marketing activity through: - co-branded campaigns - webinars - joint content - Help activate partner relationships commercially (logos, messaging, credibility). Qualifications - 5+ years’ experience in hands-on B2B marketing. - Experience in IT services, IT consultancy, SaaS or BPO environments. - Strong digital marketing capability (email, content, LinkedIn, campaigns). - Excellent written and verbal English (UK / US business standard). - Comfortable working directly with sales teams. - Strong commercial awareness, understands how marketing supports revenue. - Confident owning delivery without needing heavy direction. Requirements - You enjoy doing the work. - You are practical, organised and delivery-focused. - You are UK-based and understand UK & US buyers. Nice to Have - Experience marketing offshore / nearshore delivery models. - Experience with CRM-driven marketing (HubSpot, Salesforce, Pipedrive etc.). - Experience supporting partnerships in B2B tech. Company Description Dear recruiters there is no need to edit this.

• Manage the full-cycle post-sales journey as the primary point of contact for clients • Conduct recurring touchpoints focused on relationship building, alignment and retention • Act strategically on renewals, upsells, cross-sells and downsells, always respecting the client’s context • Provide pleasant, consultative, solution-oriented service • Record, organize and track all customer interactions • Produce clear relationship and follow-up reports with a strategic perspective • Monitor and proactively act on metrics such as NPS, churn, retention and customer satisfaction • Identify risks, opportunities and bottlenecks in the customer experience and propose improvements

• Develop a coordinated Business Plan to reach financial goals for the business • Establish an annual Marketing Plan aligned to budget and implement promotional tactics • Develop strategies and tactics to enhance the MONARCH™ Value Proposition • Develop new concepts and products, portfolio management and prioritization of new opportunities through financial modeling and gap analysis • Coordinate profitability, forecast, and market share attainment • Apply market research and analytics to gain insights to help prioritize resources and adapt tactics as needed • Collaborate and coordinate with the field on promotional activities • Support development of evidence generation plan to strengthen the value proposition • Work with various business partners on market access strategy and tactics • Work compliantly and within regulatory guidelines to achieve goals • Work closely with field leadership, marketing partners, finance, customer excellence team and data analytics team to ensure appropriate resources and organizational alignment to capitalize on short-term and long-term business opportunities

• Architect and execute marketing strategy across acquisition, digital presence, and operational excellence • Manage a distributed team of Regional Marketing Managers and partner with senior leadership • Own the full marketing tech stack and lead acquisition campaigns • Design and implement integrated new patient acquisition strategies with measurable ROI • Build digital-first marketing infrastructure, including SEO/SEM, paid media, and GEO optimization • Collaborate with market leaders to create localized growth plans aligned with clinic capacity • Manage provider reputation, community partnerships, and sponsorship programs that generate qualified leads • Empower team members with budget authority and accountability for growth metrics • Develop scalable campaign frameworks for rapid deployment across markets • Direct website strategy, digital ecosystem, and content marketing programs