• Be the voice of MOO across our digital storefront • Responsible for crafting high-converting, user-centric copy • Bridge the gap between brand personality and functional requirements of SEO and UX • Lead all on-site copy, optimizing the customer journey • Translate complex product features into compelling benefits • Write and optimize high-quality copy for various pages aligning with MOO's brand voice • Collaborate with UX/UI designers to create intuitive microcopy • Execute SEO strategies utilizing keyword research • Audit site content for clarity and accuracy • Craft persuasive copy for seasonal campaigns and product launches • Test copy variants based on data from A/B tests

• Own consumer KPI architecture for Valpak and Clipp, ensuring metrics ladder to enterprise goals. • Design and maintain weekly executive dashboards for senior leadership. • Lead incremental lift measurement strategies across mail, digital, and advertiser outcomes. • Partner with analytics, finance, and engineering to ensure clean instrumentation. • Establish and manage a test-and-learn framework across consumer touchpoints. • Translate performance insights into executive-ready narratives and case studies. • Evaluate emerging analytics tools and best practices. • Analyze product sell-through and make strategic recommendations for optimization. • Continuously evaluate the performance of all consumer and e-commerce initiatives, synthesizing data across channels to identify opportunities, risks, and areas for optimization. • Collaborate with internal teams and stakeholders to translate performance insights into clear, prioritized strategic recommendations that improve consumer experience, conversion, and revenue performance. • Other duties as assigned.

• Support multi-channel advertising strategy focusing on growing product awareness and sales • Daily monitoring and analysis of all advertising campaigns on Amazon and other eCommerce sites • Manage established campaigns while offering improvement suggestions and outline new strategies • Understand and manage automation tools to adjust bids daily, weekly, etc. as well as adding and removing products from campaigns based on performance and/or profitability • Maintain, analyze and report on a monthly KPI spend/sales report by category and brand along with profitability • Formulate detailed ad performance reports and frequently update leadership on performance • Build and maintain rapport with multiple internal and external partners by attending regularly scheduled meetings and providing performance reports • Conduct keyword research, analysis and keyword expansion including negative keywords to improve spend efficiency • Collaborate with Merchandising departments on strategies such as new product launches, promoting new digital assets etc. • Conduct A/B testing on different ad strategies such as product/category targeting versus audience targeting • Perform market research, including competitive practices on various websites • Keep up to date with the latest marketing tools available through all relevant eCommerce platforms

• Regularly update our Magento installation • Install security patches. • Develop new functionality. • Implement front-end changes. • Meeting with the design team to discuss the needs of the company. • Building and configuring Magento 1x and 2x eCommerce websites • Coding of the Magento templates • Developing Magento modules in PHP using best practices • Designing themes and interfaces • Setting performance tasks and goals • Troubleshooting integration issues • Updating website features and security patches