• Support multi-channel advertising strategy focusing on growing product awareness and sales • Daily monitoring and analysis of all advertising campaigns on Amazon and other eCommerce sites • Manage established campaigns while offering improvement suggestions and outline new strategies • Understand and manage automation tools to adjust bids daily, weekly, etc. as well as adding and removing products from campaigns based on performance and/or profitability • Maintain, analyze and report on a monthly KPI spend/sales report by category and brand along with profitability • Formulate detailed ad performance reports and frequently update leadership on performance • Build and maintain rapport with multiple internal and external partners by attending regularly scheduled meetings and providing performance reports • Conduct keyword research, analysis and keyword expansion including negative keywords to improve spend efficiency • Collaborate with Merchandising departments on strategies such as new product launches, promoting new digital assets etc. • Conduct A/B testing on different ad strategies such as product/category targeting versus audience targeting • Perform market research, including competitive practices on various websites • Keep up to date with the latest marketing tools available through all relevant eCommerce platforms

• Regularly update our Magento installation • Install security patches. • Develop new functionality. • Implement front-end changes. • Meeting with the design team to discuss the needs of the company. • Building and configuring Magento 1x and 2x eCommerce websites • Coding of the Magento templates • Developing Magento modules in PHP using best practices • Designing themes and interfaces • Setting performance tasks and goals • Troubleshooting integration issues • Updating website features and security patches

• Oversee product catalog data integrity across e-commerce platforms and internal content management systems (CMS). • Review and enhance product titles, descriptions, images, metadata, and categorization to ensure alignment with SEO best practices and platform-specific requirements (Amazon, Flipkart, Shopify, etc.). • Conduct regular audits of product listings to ensure design, content, and merchandising accuracy. • Identify and correct listing errors, inconsistencies, or mismatches across platforms. • Collaborate with cross-functional teams including marketing, content, and design to ensure high-quality product representation. • Stay updated on platform policies, competitor listings, and category trends to inform catalog improvements. • Research and analyze catalog performance metrics to support decision-making and optimization strategies. • Assist in building and maintaining product taxonomies and attribute structures for new and existing SKUs.

• Regularly update our Magento installation • Install security patches. • Develop new functionality. • Implement front-end changes. • Meeting with the design team to discuss the needs of the company. • Building and configuring Magento 1x and 2x eCommerce websites • Coding of the Magento templates • Developing Magento modules in PHP using best practices • Designing themes and interfaces • Setting performance tasks and goals • Troubleshooting integration issues • Updating website features and security patches