• Develop and execute a comprehensive field marketing strategy for Vietnam, balancing physical events with digital engagement. • Lead the planning and execution of diverse events, including large-scale industry conferences, technical workshops, and developer meetups. • Manage localized digital marketing campaigns and content creation to maintain a strong brand presence across local social and community channels. • Collaborate cross-functionally with Sales, Business Development, and Regional Marketing teams to ensure alignment on business goals. • Monitor market trends and competitor activities in Vietnam to provide actionable insights and localized marketing assets.

• Plan, launch, and optimize Meta Ads campaigns (prospecting & retargeting) • Conduct audience research and testing (interests, lookalikes, broad targeting) • Analyze performance metrics (CPA, ROAS, CTR, CPM) • Develop creative testing strategies (hooks, angles, formats) • Scale winning campaigns while maintaining profitability • Track performance using Meta Ads Manager and analytics tools • Collaborate with creative and content team

• Manage and support marketing projects from planning to execution. • Coordinate different creative and marketing tasks to ensure timely delivery. • Write compelling **marketing copy, website content, captions, and campaign messaging**. • Adapt writing style depending on platform, audience, and campaign goals. • Create or assist with **visual assets, social media creatives, and simple video edits**. • Support marketing campaigns with engaging visual content. • Maintain and update website content, landing pages, and other digital assets. • Ensure website information remains current and aligned with marketing campaigns. • Work closely with marketing and creative teams to implement campaigns. • Help ensure projects stay organized, efficient, and aligned with overall marketing goals.

• Define, lead, and continuously refine the France Country Marketing Strategy, aligned with European priorities and local market dynamics. • Act as the senior marketing leader for France and active member of the THV France Leadership Team, contributing to country strategy, prioritization, and decision-making. • Translate European strategic priorities into clear, focused, and executable country plans, ensuring alignment, prioritization, and impact. • Assess market dynamics, including market size, trends, competitive landscape, pricing, and reimbursement, in close collaboration with Business Analytics. • Lead the end-to-end execution of the country marketing plan across products, indications, and therapy development initiatives. • Provide strategic oversight of new product and indication launches, ensuring launch readiness, cross-functional alignment, and execution excellence. • Oversee the creation and deployment of localized marketing materials, ensuring alignment with EU strategy, brand standards, and regulatory requirements. • Lead the implementation of assigned Therapy Development initiatives, including TAVI pathway optimization programs. • Define and lead the country event and engagement strategy, including national and regional congresses, symposia, and meetings. • Build and maintain strategic relationships with Key Opinion Leaders (KOLs) and key healthcare stakeholders. • Ensure high-quality execution and evaluation of scientific symposia and events, including speaker management and impact measurement. • Lead, develop, and inspire the Country Marketing team, setting clear direction, priorities, and performance expectations. • Build organizational capability through coaching, talent development, and effective resource allocation. • Partner closely with Sales, Clinical, Training, Market Access, Governmental Affairs, and European Marketing teams to ensure integrated execution. • Represent country insights and best practices in European forums, contributing to regional strategy evolution.