• Plan, launch, and optimize Meta Ads campaigns (prospecting & retargeting) • Conduct audience research and testing (interests, lookalikes, broad targeting) • Analyze performance metrics (CPA, ROAS, CTR, CPM) • Develop creative testing strategies (hooks, angles, formats) • Scale winning campaigns while maintaining profitability • Track performance using Meta Ads Manager and analytics tools • Collaborate with creative and content team

• Manage and support marketing projects from planning to execution. • Coordinate different creative and marketing tasks to ensure timely delivery. • Write compelling **marketing copy, website content, captions, and campaign messaging**. • Adapt writing style depending on platform, audience, and campaign goals. • Create or assist with **visual assets, social media creatives, and simple video edits**. • Support marketing campaigns with engaging visual content. • Maintain and update website content, landing pages, and other digital assets. • Ensure website information remains current and aligned with marketing campaigns. • Work closely with marketing and creative teams to implement campaigns. • Help ensure projects stay organized, efficient, and aligned with overall marketing goals.

• Define, lead, and continuously refine the France Country Marketing Strategy, aligned with European priorities and local market dynamics. • Act as the senior marketing leader for France and active member of the THV France Leadership Team, contributing to country strategy, prioritization, and decision-making. • Translate European strategic priorities into clear, focused, and executable country plans, ensuring alignment, prioritization, and impact. • Assess market dynamics, including market size, trends, competitive landscape, pricing, and reimbursement, in close collaboration with Business Analytics. • Lead the end-to-end execution of the country marketing plan across products, indications, and therapy development initiatives. • Provide strategic oversight of new product and indication launches, ensuring launch readiness, cross-functional alignment, and execution excellence. • Oversee the creation and deployment of localized marketing materials, ensuring alignment with EU strategy, brand standards, and regulatory requirements. • Lead the implementation of assigned Therapy Development initiatives, including TAVI pathway optimization programs. • Define and lead the country event and engagement strategy, including national and regional congresses, symposia, and meetings. • Build and maintain strategic relationships with Key Opinion Leaders (KOLs) and key healthcare stakeholders. • Ensure high-quality execution and evaluation of scientific symposia and events, including speaker management and impact measurement. • Lead, develop, and inspire the Country Marketing team, setting clear direction, priorities, and performance expectations. • Build organizational capability through coaching, talent development, and effective resource allocation. • Partner closely with Sales, Clinical, Training, Market Access, Governmental Affairs, and European Marketing teams to ensure integrated execution. • Represent country insights and best practices in European forums, contributing to regional strategy evolution.

• Own campaign planning and execution across email, lifecycle programs, webinars, and integrated digital channels. • Develop campaign calendars, briefs, messaging frameworks, and execution plans. • Ensure campaigns are sequenced intentionally across channels (e.g., lifecycle + webinar + content + paid amplification). • Manage and develop 2 direct reports, setting clear priorities, coaching execution, and raising the bar on campaign quality. • Define success metrics for each campaign (leads, MQLs, pipeline influence, conversion rates).