• Define, lead, and continuously refine the France Country Marketing Strategy, aligned with European priorities and local market dynamics. • Act as the senior marketing leader for France and active member of the THV France Leadership Team, contributing to country strategy, prioritization, and decision-making. • Translate European strategic priorities into clear, focused, and executable country plans, ensuring alignment, prioritization, and impact. • Assess market dynamics, including market size, trends, competitive landscape, pricing, and reimbursement, in close collaboration with Business Analytics. • Lead the end-to-end execution of the country marketing plan across products, indications, and therapy development initiatives. • Provide strategic oversight of new product and indication launches, ensuring launch readiness, cross-functional alignment, and execution excellence. • Oversee the creation and deployment of localized marketing materials, ensuring alignment with EU strategy, brand standards, and regulatory requirements. • Lead the implementation of assigned Therapy Development initiatives, including TAVI pathway optimization programs. • Define and lead the country event and engagement strategy, including national and regional congresses, symposia, and meetings. • Build and maintain strategic relationships with Key Opinion Leaders (KOLs) and key healthcare stakeholders. • Ensure high-quality execution and evaluation of scientific symposia and events, including speaker management and impact measurement. • Lead, develop, and inspire the Country Marketing team, setting clear direction, priorities, and performance expectations. • Build organizational capability through coaching, talent development, and effective resource allocation. • Partner closely with Sales, Clinical, Training, Market Access, Governmental Affairs, and European Marketing teams to ensure integrated execution. • Represent country insights and best practices in European forums, contributing to regional strategy evolution.

• Own campaign planning and execution across email, lifecycle programs, webinars, and integrated digital channels. • Develop campaign calendars, briefs, messaging frameworks, and execution plans. • Ensure campaigns are sequenced intentionally across channels (e.g., lifecycle + webinar + content + paid amplification). • Manage and develop 2 direct reports, setting clear priorities, coaching execution, and raising the bar on campaign quality. • Define success metrics for each campaign (leads, MQLs, pipeline influence, conversion rates).

• Develop a strong understanding of each client’s marketing goals, including the unique needs of Destination Marketing Organizations (DMOs), and partner with them to define clear marketing automation objectives and KPIs • Present performance insights, strategic recommendations, and campaign results to guide ongoing client success and platform adoption • Manage the full onboarding process for new clients by configuring our preferred or integrated marketing automation platform , establishing key settings, and ensuring a smooth transition into active use • Deliver comprehensive training on core and advanced features on our preferred or integrated marketing automation platform including segmentation, email creation and testing, scoring, forms, landing pages, A/B testing, automated programs, and performance reporting • Maintain high data quality standards through accurate list imports, segmentation updates, and adherence to data hygiene practices • Build email templates aligned to client requirements and troubleshoot issues related to HTML, deliverability, segmentation, and other aspects of platform functionality • Execute email marketing campaigns and automated workflows using digital marketing best practices and audience-focused strategies • Utilize strong knowledge of CRM-to–marketing automation integrations and understand how Destination Marketing Organization (DMO) clients leverage CRM data within their marketing programs • Diagnose and resolve technical issues related to HTML, segmentation, deliverability, and overall system performance while meeting departmental SLAs to ensure reliable and timely client support

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description McGraw Hill, the leading provider of digital and print educational resources, is looking for a Marketing Manager, Math for our Higher Education division. Reporting to the Director of Marketing, the Marketing Manager will be responsible for the go-to-market plan, strategy, and execution to exceed revenue goals. You will have the opportunity to play a critical role in driving digital growth through: - Designing thought leadership campaigns - Strategic lead generation tactics - Building relationships with customers - Developing high impact events - Creating high quality marketing materials - Additional demand generation and sales enablement activities This is a remote position open to applicants authorized to work for any employer within the United States. What you will be doing: - Work and thrive within an integrated cross-functional team focused on ALEKS Math. - Develop and execute a comprehensive, strategic go-to-market plan in coordination with the integrated team. - Identify and evaluate digital product and service opportunities focused on ALEKS. - Write and develop portfolio positioning and messaging in alignment with ALEKS platform strategy. - Lead a customer acquisition process and customer delight plan across ALEKS Math. - Provide sales support and enablement to internal and external customers, including a team of ALEKS Sales Specialists. - Conduct customer and internal-facing presentations and trainings in both live and virtual environments. - Develop internal and external sales and training resources to promote the assigned portfolio. - Analyze market trends and potential market opportunities. - Use data to drive decision making across the portfolio and share best practices with the team. Qualifications - Minimum 3-4 years of client-facing Sales and/or Marketing experience. - Strong understanding of emerging marketing trends and technologies (especially SFDC, Marketo). - Strong ability to identify, prioritize, and execute marketing objectives to grow market share. - Ability to consistently meet deadlines and occasionally turn projects around in a short timeframe. - Success in managing and delivering virtual and/or live events and conducting compelling presentations. - Ability to travel up to 35%. Benefits - The pay range for this position is between $76,000 - $100,000 annually. - Base pay offered may vary depending on job-related knowledge, skills, experience, and location. - An annual bonus plan may be provided as part of the compensation package. - A full range of medical and/or other benefits, depending on the position offered.