• Manage and support marketing projects from planning to execution. • Coordinate different creative and marketing tasks to ensure timely delivery. • Write compelling **marketing copy, website content, captions, and campaign messaging**. • Adapt writing style depending on platform, audience, and campaign goals. • Create or assist with **visual assets, social media creatives, and simple video edits**. • Support marketing campaigns with engaging visual content. • Maintain and update website content, landing pages, and other digital assets. • Ensure website information remains current and aligned with marketing campaigns. • Work closely with marketing and creative teams to implement campaigns. • Help ensure projects stay organized, efficient, and aligned with overall marketing goals.

• Define, lead, and continuously refine the France Country Marketing Strategy, aligned with European priorities and local market dynamics. • Act as the senior marketing leader for France and active member of the THV France Leadership Team, contributing to country strategy, prioritization, and decision-making. • Translate European strategic priorities into clear, focused, and executable country plans, ensuring alignment, prioritization, and impact. • Assess market dynamics, including market size, trends, competitive landscape, pricing, and reimbursement, in close collaboration with Business Analytics. • Lead the end-to-end execution of the country marketing plan across products, indications, and therapy development initiatives. • Provide strategic oversight of new product and indication launches, ensuring launch readiness, cross-functional alignment, and execution excellence. • Oversee the creation and deployment of localized marketing materials, ensuring alignment with EU strategy, brand standards, and regulatory requirements. • Lead the implementation of assigned Therapy Development initiatives, including TAVI pathway optimization programs. • Define and lead the country event and engagement strategy, including national and regional congresses, symposia, and meetings. • Build and maintain strategic relationships with Key Opinion Leaders (KOLs) and key healthcare stakeholders. • Ensure high-quality execution and evaluation of scientific symposia and events, including speaker management and impact measurement. • Lead, develop, and inspire the Country Marketing team, setting clear direction, priorities, and performance expectations. • Build organizational capability through coaching, talent development, and effective resource allocation. • Partner closely with Sales, Clinical, Training, Market Access, Governmental Affairs, and European Marketing teams to ensure integrated execution. • Represent country insights and best practices in European forums, contributing to regional strategy evolution.

• Own campaign planning and execution across email, lifecycle programs, webinars, and integrated digital channels. • Develop campaign calendars, briefs, messaging frameworks, and execution plans. • Ensure campaigns are sequenced intentionally across channels (e.g., lifecycle + webinar + content + paid amplification). • Manage and develop 2 direct reports, setting clear priorities, coaching execution, and raising the bar on campaign quality. • Define success metrics for each campaign (leads, MQLs, pipeline influence, conversion rates).

• Develop a strong understanding of each client’s marketing goals, including the unique needs of Destination Marketing Organizations (DMOs), and partner with them to define clear marketing automation objectives and KPIs • Present performance insights, strategic recommendations, and campaign results to guide ongoing client success and platform adoption • Manage the full onboarding process for new clients by configuring our preferred or integrated marketing automation platform , establishing key settings, and ensuring a smooth transition into active use • Deliver comprehensive training on core and advanced features on our preferred or integrated marketing automation platform including segmentation, email creation and testing, scoring, forms, landing pages, A/B testing, automated programs, and performance reporting • Maintain high data quality standards through accurate list imports, segmentation updates, and adherence to data hygiene practices • Build email templates aligned to client requirements and troubleshoot issues related to HTML, deliverability, segmentation, and other aspects of platform functionality • Execute email marketing campaigns and automated workflows using digital marketing best practices and audience-focused strategies • Utilize strong knowledge of CRM-to–marketing automation integrations and understand how Destination Marketing Organization (DMO) clients leverage CRM data within their marketing programs • Diagnose and resolve technical issues related to HTML, segmentation, deliverability, and overall system performance while meeting departmental SLAs to ensure reliable and timely client support